From user research to the IA, the creation of G1, the news portal og Globo Media Group (Brazil). * This is NOT about the Google phone.

1. The experience of creating G1 - Matching business goals and user needs Laura Lessa - March 2007

10. PRINCIPLES TO DEVELOP THE IA Breaking news should have a significant position in the information hierarchy

11. Subjetc division must follow the patterns of news portals HOME G1 BRAZIL SCIENCE ARTS & CULTURE POLITICS ECONOMY TECHNOLOGY PRINCIPLES TO DEVELOP THE IA

12. Subject division should be apparent in the information blocks PRINCIPLES TO DEVELOP THE IA

13. Main navigation menu should expose all the subjects, services and information in the website PRINCIPLES TO DEVELOP THE IA

14. Multimedia content highlighted, organised and clearly related to other Globo brands PRINCIPLES TO DEVELOP THE IA

15. G1 should be the news central of Globo.com portal GLOBO.COM CENTRAL DE NOTÍCIAS (G1) CENTRAL DE ENTRETENIMENTO ESPORTES (GLOBO ESPORTE.COM) GLOBO ONLINE ÉPOCA JORNAL NACIONAL ESPORTE ESPETACULAR SPORTV AUTOESPORTE BIG BROTHER EGO SÉRIES DE TV PRINCIPLES TO DEVELOP THE IA

16. Search for in-depth information should be easy PRINCIPLES TO DEVELOP THE IA

17. Cross-navigation would be encouraged PRINCIPLES TO DEVELOP THE IA

18. PRINCIPLES Local services and weather forecast sections would be part of G1

19. PRINCIPLES Information available to different platforms (mobile phones, PDAs, desktop widget, RSS) PRINCIPLES TO DEVELOP THE IA

23. UT - PORTAL NAVIGATION BAR PORTAL NAVIGATION BAR The portal navigation bar was understood by some users as part of the navigation of G1. They clicked on the “Home” tab in order to access G1’s homepage and on the “Videos” tab when looking for a video inside G1. RECOMMENDATION Loose the “Home” tab (as below), since previous tests also showed that users understand that the Globo.com logo will take them to the the portal’s homepage. Visually detach the portal navigation from the websites’ content

24. STORY THEME IS NOT EASILY UNDERSTOOD The red area reserved for the story theme get mixes with G1 header and doesn ’t seem to be part of the story RECOMMENDATION Study the possibility of using a white background for the theme area, similar to the rest of the page UT - STORY PAGE

25. CONFUSION BETWEEN CONTENT BLOCKS Users struggled to understand the difference between “Related news”, “Read more” and “Everything about this theme” RECOMMENDATIONS Combine “Related news” and “Read more” in one information block; Use the name “Historic” instead of “Everything about this theme”. It was an expression commonly chosen by users that could describe this block correctly UT - STORY PAGE

27. THANK YOU  http://www.lauralessa.com [email_address]