What you need to do to successfully market your business in 2012 and what not to do

1. Social Media Marketing
2012
What’s HOT
What’s NOT
THE WORD PRO

2. Direct Sell
 Products & Services no longer find
customers – Customers actively seek
products and services themselves
 44% of direct mail is never opened ~
84% of 25 to 34 year olds have clicked
out of a website because of an
“irrelevant or intrusive ad” and the cost
per lead in outbound marketing is more
than for inbound marketing
(Mashable.com)
 69% of consumers are more likely to
use a local business if it has information
available on a social network
(Register.com)

3. Referrals, Information &
Social Networking
 92% of consumers trust peer
recommendations – Only 14% trust
advertisements (Nielsen Global)
 70% of people would not buy from a
company with a badly designed
website (One Poll)
 Not using Social Media to Market
your Business? “If you are not there
I believe no amount of Yellow Page
ads and refrigerator calendar
magnets will save you.” (Jamie
Crager-Crowdshifter)

4. Deal-A-Day Discounts
 Daily deal discounts are not
effective long term
(Smallbiztrends)
 This type of discount provides
a cash bump – but depending
on the discount may be
unprofitable
 Consumers tend to use the
discount and never return

5. Facebook Ads & Deals
 Run an Ad Campaign with a
discount that only Friends of
the Page may access
 Retain these new Friends by
providing excellent content
and further deals
 Practice follow-up and build a
future relationship to ensure
further purchases

6. Facebook –
When You Have the Time
 A forgotten or neglected
Facebook Business Page
translates as a failed attempt
at Social Media Marketing.”
(Crowdshifter)
 That about covers that!

7. Well-Managed
Facebook Page
 More than 90% of consumers
unsubscribe, “unlike” or stop following
brands (on Facebook) because of too
frequent, irrelevant or boring
communications.” (ExactTarget.com)
 Page Admins must monitor what Friends
are most interested in regarding
updates. Figure out if your Page is a
source of information, a forum for customer
service, a combination of this or something
else. (Laura Donovan, The Word Pro)
 Post Status Updates a few times a day –
every day. Status Updates now have a
News Feed life of 3 hours – posting once
every few days or once a day is no longer
enough. (Hubspot)

8.  Inbound marketing is going to be a “Mega-Trend” of 2012,
according to MediaPost. With the economy at the start of the
recession/recovery companies are cost-conscious and seeking cost
effective ways to market.
 Inbound marketing costs 62% less than traditional outbound
advertising (Hubspot). Inbound marketing includes content
marketing – promoting content using search engines, Social
Networks, blogging, email marketing and public relations.
 This is not a fad or the next “shiny object”, according to MediaPost;
it is a long-term commitment of time and energy. Inbound
marketing takes a lot of time but the cost of this marketing strategy
is low in comparison to outbound advertising (direct mail, Yellow
Pages, billboards, print ads, etc.).
 The newest strategy to provide the most exposure, hit the search
engines, gain customers and get referrals will be a top-notch
inbound marketing campaign with fabulous content.

9. Is Your Campaign Hot?
“Today, much of what we see is still traditional marketing disguised as social
media.” – Brian Solis
When most of us took our marketing classes, we were taught traditional marketing
strategies. However, today, we realize that there has been a sea change in the
way marketing is done, and we are scrambling to understand how social network
marketing works, why it works, and how fits into our businesses.
Many have turned to seminars, webinars and workshops (we have even taught a
few ourselves) to understand what social media marketing is and how we can use
it. The problem is, even when you understand the concept, you are left trying to
implement a social media campaign that sometimes seems counter intuitive.
Marketing that is not marketing!
Using social media platforms for traditional marketing doesn’t work, and may end
up hurting your business instead of helping. Do you understand the difference?

10. Get Help
 Facebook Marketing Solutions
 I Do Facebook
 The Word Pro
 Social Media Examiner
 Mashable
 All Facebook
 All Twitter
 SocialTimes

11. The Word Pro
Digital Media Marketing
Content Marketing, Website Design, Social Media Marketing
Laura M. Donovan Sandy Ketcham
(630) 362-4538 (815) 556-8505
laura@thewordpro.com sandy@thewordpro.com

12. What’s Really Hot?
Being a Facebook Friend of The Word Pro!
Tips, Tricks & Information on Social Media and Digital Media Marketing
Facebook Friends also receive exclusive discounts & savings.
Click the Link below and Click LIKE on our Page