This document provides guidance on using social media for personal branding. It recommends starting with picking a goal for your personal branding, such as getting a better job or promoting a cause. It also recommends choosing the social media tools that fit your goal and checking your work for inappropriate content or how it might be perceived. The document then provides tips for personal branding, such as starting with one or two networks, finding like-minded people, making deliberate weekly posts, and responding to others. It also suggests more advanced strategies like increasing posts, evaluating what works, building an online platform through blogging or podcasting, and following personal branding experts.

1. Personal Branding
Make Social Media Work for You
Nov. 14, 2011

2. Personal Branding
http://www.slideshare.net/lauracreekmore

3. http://www.businessweek.com/management/three-
types-of-people-to-fire-immediately-11082011.html

4. Who Should Be Fired
•Victims
•Non-believers
•Know-it-alls

9. http://www.fastcompany.com/
magazine/10/brandyou.html

10. http://www.fastcompany.com/
magazine/10/brandyou.html

11. Tom Peters Writing in 1997:
•1 year before Google
•4 years before LinkedIn
•7 years before Facebook
•8 years before YouTube
•9 years before Twitter

12. Just Go Here
•http://www.tompeters.com

13. Getting Started
•Know your goal
•Pick your tools
•Check your work

14. Know Your Goal
•A better job?
•Promote your cause?
•Learn?
•Connect with friends?

15. Pick Your Tools

16. Pick Your Tools

17. Check Your Work
•No no-nos
•Read your stuff with a critical eye
•OK for your mom? Your S.O.? Your next
boss? Your banker?

18. Let’s Talk About Privacy

19. ONLINE
PRIVACY

20. Personal Branding 101
•Pick a network or two
•Find like-minded people
•Make deliberate posts
[Aim for 1x/week/network]
•Respond

21. Personal Branding 201
•Increase posts
•Evaluate
•Eliminate the things that aren’t meeting
your goal

22. What’s the Value?

23. Personal Branding Grad School
•Build a platform:
Blog, podcast, video, e-book?
•Read Michael Hyatt.
http://michaelhyatt.com/

24. Talk to Me
Laura Creekmore
Creek Content
http://creekcontent.com
@lauracreekmore
laura@creekcontent.com