5. A new breed of digital-savvy shoppers
has emerged
6. Traditional retail must adopt a
multi-channel life to survive
I care about convenience
and value – at every
touchpoint
7. The Digital Savvy Shopper
• Takes advantage of technology
• Offers personal data for a better experience
• Expects contextually relevant offers
• Wants to have a say & be rewarded for their
knowledge
• Floats seamlessly across mobile, online and
real-world platforms in their path to purchase
9. 3 in 4
prefer retailers that
61%
would trade increased
use personal privacy for personally
information to relevant offers
improve the shopping
experience
10. 73%
want “relevant” ads on
65%
like to receive offers
their mobile device on their phones based
on past purchases
while in-store
11. 35% 65%
delay a purchase/buy
have bought online &
picked up in-store elsewhere if they find
a lower price by using
their phone in-store
12. 15% 75%
Would wait 5 days if
decline in shopper
satisfaction at retail shipping were free
stores, per year
13. 75%
more inclined to
93%
more inclined to
purchase from a purchase from a
company that uses company that uses
mobile apps social media
14. 40%
of Millennials want to
74%
of Millennials think
influence brand they influence
products purchase decisions of
peers & other
generations
15. 63%
of Millennials typically
75%
of Millennials want
shop with family or brands to provide life
friends as a social experiences
activity
16. Implications for Retail Brands:
1. Create personalized shopping experiences by
trading privacy for relevancy.
2. Release control of your brand. It belongs to
your customers – be agile & collaborative.
3. Focus on how your brand enables life
experiences, not stuff.
4. Provide value & ease at every touchpoint:
– online, mobile, social & brick & mortar stores
41. What happens to retail when our phone, wallet,
refrigerator, and car are all connected?
42. What happens to consumer‟s decision journey when
brands can be predictive and personalized with every
message?
43. What happens to brick & mortar when consumers can
sell, design, & own for you?
44. Implications for us?
• Who are our most loyal and enthusiastic consumers we
can ask to participate & sell for our brands?
• What value-added experiences can we create in physical
stores to mitigate the effects of „showrooming‟?
• When can we leverage mobile to drive in-store & amplify
relevant offers?
• Where can we harness social & shopping data to provide
better, more personalized service to consumers?
• How do we construct seamless shopping experiences that
promote discovery in-store and continue the sales process
at home or on-the-go?
Notas do Editor
Amazon/netflix
GE Fridge
Neiman Marcus mobile app
www.eucerin.com
Modcloth.com
http://mashable.com/2012/03/26/magnet-pizza/
Online shoppers looking at products can see where they are available nearby and reserve them for pickup. By creating a fluid and personalized online and in-store shopping experience, Nordstrom has increased same-stores sales by an average of 8%.
American express app – location based offers & member rewards wherever you are
Sayduck.com has created an augmented reality mobile application that enables shoppers to visualize how furniture would look in its intended environment as virtually positioned next to their existing home decor.www.upcload.com - webcam measuring system helping online shoppers find accurate product sizes from the comfort of their own homes.
16 Handles doing well while other fro-yo shops closing bc you can create your own
www.motomethod.comMotomethod in Vancouver, Canada is a new type of motorcycle repair shop that invites riders to work on their own bikes at the shop while receiving expert supervision from its on-site staffwww.jcpenney.com partnering with Martha steward pop up stores inside
Carters & www.bagthat.comBagThat is a website that enables consumers tocollaborate together to get better deals on a wide rangeof branded products and services.