Learn more about how P1.CN "connects the exceptional" and provides a great platform for social branding.

1. P 1 . C N
CONNECTING THE EXCEPTIONAL

2. P1.CN in brief
• An exclusive, invitation-only social network
• Targeting the urban lifestyle consumer in China
• 2 million members and counting
• Rapid growth in major Chinese cities
• P1.CNs vision is to become the primary social and
lifestyle platform connecting the exceptional

3. What We Do
P1.CN is the only social network connecting China’s exceptional people,
brands, and lifestyle experiences.
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4. P1.CN Members
P1.CN‘s members are China’s young urban lifestyle consumers
• They are individuals with taste and an ambition to celebrate their
individuality
• They aspire to achieve success in their lives
• The are internationally minded
• They are part of China’s top 5% of consumer spending

5. P1.CN Member Consumption
P1.CN Members enjoy fashion, gadgets, cars, and beauty products
• Almost 100% of P1.CN VIP members’ families own a car, with 38% of those
members owning 2 to 3 vehicles
• 83% of P1.CN members are smartphone users
• 10% of female members spend over 5,000 RMB monthly on beauty

6. P1.CN Member Demographics
Sex Member Locations
Male Female
40% 60%
Age
<20 4%
20-25 29% Beijing: 39.8% Zhejiang: 2,1%
26-30 42% Shanghai: 19.8% Hong Kong: 2.1%
Guangdong: 15.6% Shandong: 1,9%
31-35 16%
Sichuan: 2,7% Liaoning: 0,9%
>35 8% Chongqing: 2.6% Other: 12,4%

7. Key services to members
• Network of friends they care about
• Connect to people through circles of friends
• Sharing life with trust and privacy control
• Interaction with brands and social enterprises
• Lifestyle content from like minded people

8. Updated Website preview

9. New Mobile app
preview
• iPhone and Android on the way
• Share thoughts, comments and pictures
• Chat with your friends

10. Key services to clients
• Targeted advertising
• Brand page to interact directly with members
• Online campaigns
• Offline events and lead generation
• Market research and member surveys
• Upcoming
• Virtual catalogues, tagging of brands, e-commerce link
• Mobile connection

11. Login Page case study

12. Brand page and EDM case study

13. Brand Mini Site case study

14. Offline event case studies
P1.CN Supercar Racing
Samsung 3DTV Launch - P1.CN Exclusive

15. Clients and partners

16. New cities through photography
Expansion to 12 new cities through photography in lifestyle venues

17. P 1 . C N
1008, North Tower B, SOHO Shangdu,
ChaoYang District, Beijing, 100020 China
Tel: +86 10 5820 1000
info@p1.cn