- Conference: Developing e-Commerce activities in China, Hong Kong, May 15th - Presentation by Patrice Nordey (CEO, L'Atelier BNP Paribas Shanghai) - Contents: Introduction to L'Atelier and DB Club Introduction to e-Commerce landscape in China Zero Moment of Truth (ZMOT) How to run an e-Commerce website

1. Developing e-Commerce activities in China
How to increase online sales through advanced technologies and processes
Organized by L’Atelier BNP Paribas
In partnership with
arvato BERTELSMANN & iClick Interactive

2. Our partners
arvato BERTELSMANN
www.arvato.com
iClick Interactive
www.i-click.asia

3. Agenda
14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in China
Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:35 - 14:50 Driving Online Sales through Performance Marketing
Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:50 - 15:15 Improve the e-Commerce performance through end to end process
optimization and right IT solutions
Gary CHU, Vice President, arvato Asia Business Development
15:15 - 15:45 Q&A Session
From 15:45 Afternoon coffee / tea & Networking

4. Digital Business Club
is a place to share industry
practices & trends
in China

5. Digital Business Club
is for Brands & Retailers
ONLY

6. Digital Business Club
is managed by

7. Digital Business Club
is FREE
Request to join:
During events
Through email: asia@mail.atelier.net

8. Give us your feedback!

9. Agenda
14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in China
Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:35 - 14:50 Driving Online Sales through Performance Marketing
Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:50 - 15:15 Improve the e-Commerce performance through end to end process
optimization and right IT solutions
Gary CHU, Vice President, arvato Asia Business Development
15:15 - 15:45 Q&A Session
From 15:45 Afternoon coffee / tea & Networking

10.  The opportunity: e-Commerce will rank #1 soon
> 100
2011

11.  Largest & Fastest Digital Market in the world

12.  We are in a multichannel world
The most well-known domestic platforms / retailers cross online and offline
Ranking list*
1.
Online channel
Offline channel
2.
3.
4.
5.
*: according to a online survey conducted by PWC, the question is “Which of the following players have you shopped across multiple channels?”

13.  Multichannel shopping amplify the Internet impact on retail

14.  The store-focused vision: P&G’s First Moment of Truth
How long will this person take to decide to buy or not?
7 sec
P&G even created a position
“Director of FMOT”

15.  The traditional 3 steps mental model of marketing

16.  Zero Moment of Truth
ZMOT is that moment when you grab your laptop, mobile phone or some other
wired device and start learning about a product or service you’re thinking about
trying or buying.
Redefining the Consumer Decision-Making Process

17.  Understanding the new non-linear
online/offline customer path

18.  What does it take to run an eCommerce site?
18

19.  IT, Logistics, CRM, customer service,… and processes!
Amazon SCM Process

20.  Your e-commerce ecosystem
Consumers
Front end Brand Open Platform E-Retailer
e-Store Partner Partner
e-Commerce
Strategy
Back end
Logistics IT CRM Payment
Brands need to setup a
dedicated team for
• products & price strategy
• e-merchandising
• marketing strategy
• market analysis, etc…
20

21. Thanks!
pnordey@gmail.com

22. Agenda
14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in China
Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:35 - 14:50 Driving Online Sales through Performance Marketing
Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:50 - 15:15 Improve the e-Commerce performance through end to end process
optimization and right IT solutions
Gary CHU, Vice President, arvato Asia Business Development
15:15 - 15:45 Q&A Session
From 15:45 Afternoon coffee / tea & Networking

23. Agenda
14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in China
Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:35 - 14:50 Driving Online Sales through Performance Marketing
Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:50 - 15:15 Improve the e-Commerce performance through end to end process
optimization and right IT solutions
Gary CHU, Vice President, arvato Asia Business Development
15:15 - 15:45 Q&A Session
From 15:45 Afternoon coffee / tea & Networking

24. Agenda
14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in China
Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:35 - 14:50 Driving Online Sales through Performance Marketing
Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:50 - 15:15 Improve the e-Commerce performance through end to end process
optimization and right IT solutions
Gary CHU, Vice President, arvato Asia Business Development
15:15 - 15:45 Q&A Session
From 15:45 Afternoon coffee / tea & Networking

25. Agenda
14:00 - 14:15 Welcome drink & Networking
14:15 - 14:35 Introduction to e-Commerce landscape in China
Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group
14:35 - 14:50 Driving Online Sales through Performance Marketing
Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive
14:50 - 15:15 Improve the e-Commerce performance through end to end process
optimization and right IT solutions
Gary CHU, Vice President, arvato Asia Business Development
15:15 - 15:45 Q&A Session
From 15:45 Afternoon coffee / tea & Networking

26. Welcome to our next event!