Vancl.com is a major B2C platform in China e-Commerce, which experimented a social shopping campaign “VANCL Star, 10% = 1 billion”. Star.vancl.com is a photo blog + brand advocate community site for VANCL fans. More articles you can find in "e-Commerce Insider", which is a monthly report dedicated to the Chinese e-Commerce market. Other focuses in this issue: - Gaopeng.com tests the water of e-Commerce in China - Levi's started its e-Commerce on Taobao Mall - Redbaby distinguished its business categories by creating Binggo.com - Sina operates the perfect mathch between Micro-blog and group buying - 360Buy set up the first real time package tracking system This report is issued by L'Atelier BNP Paribas www.atelier.net

1. SOCIAL SHOPPING EXPERIMENT
Case study: Vancl launched “Vancl Star” platform
E-Commerce Insider – March 2011

2. Article from e-Commerce Insider, the monthly report monitoring market trends in China
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Vancl experimented a social shopping campaign “VANCL Star, 10% = 1 billion”
 Star.vancl.com is a photo blog +
brand advocate community site for
VANCL fans.
 If consumers like the style presented
by the “store”, they can purchase the
items through the picture link, while
Showcase of a Vancl
ultimately the “store owner” will fan wearing Vancl
reap 10% of the profits. products
 This experiment can be considered as
an innovative model for the e-
Commerce business, which has a
remarkable emphasis on online social
networking.
Model info
Who is Vancl.com? Link to Vancl site
 Vancl.com is a major
B2C platform in China e-
Commerce

3. What else are within e-Commerce Insider this month?
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asia@mail.atelier.net
 This report will give you…
Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights
 2010 Investment proportion for different categories in Chinese internet 24quan.com
market
360buy.com
 2010 Major investment deals in B2C platforms
Alababa
 Deal comparisons among different group-buying sites
Binggo.com
 Monthly visitors of Top 8 group-buying sites in January 2011 Bloves.com
 Comparison between official Groupon USA and clone Groupon China Gaopeng.com
 Levi’s flagship store on Taobao Mall overview Groupon.cn
 e –Commerce strategy comparison among sports brands Groupon.com
 Product scope covered by Redbaby.com and Binggo.com Ju.Taobao.com
 Value chain of group-buying industry Lashou.com
 Overview of Weipoint campaign hosted by Weituan Sina M18.com
Manzuo.com
 Map of geographic information system set up by 360Buy
Brands & Retailers Strategy Updates
 Topics covered in this report
Group Buying Logistics Luxury Micro Blogging Mum and Baby Care Social Shopping

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