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Social media academy larry taylor

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Larry Taylor Ph.D.
Larry Taylor Ph.D.

The document discusses BT Ireland's social media strategy. It outlines their goals of increasing exposure, credibility, customer satisfaction and feedback through social media. It describes how BT monitors social media for customer sentiment and engages with customers on sites like Facebook, Twitter, LinkedIn and YouTube. The strategy involves listening to customers, being responsive, and building a community of experts to engage on topics of interest.

TecnologiaNegócios
1 de 21
Managing the Social Media Mix Social networking in BT Ireland BT Business Ireland Larry Taylor
Social Media and BT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: Be Brave Only slightly edited Dilbert
Morning Ireland 14 th Sept 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media cascade
What are BT trying to achieve? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social media sites BT Ireland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about a Blog? Not yet Dilbert licensed for use from www.thedilbertstore.com . Licence
Taking the plunge – customer service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dabs and boards.ie ,[object Object],“ It's refreshing to see a representative on (boards.ie) - it certainly gives the impression that our concerns are being heard.” – Swampthing “ Good to see a representative on here, it's very reassuring. I'll be using dabs again in the future“ – Biro “ I’d like to thank Larry for taking the time to post here. it really does show up Dabs in a better light than it was seen previously in my opinion. Bought a Wacom gfx tablet recently off Dabs as a result.:)” – Virgil “ Nice to see some feedback from a dabs employee here. I've got a new build project coming up so I think I'll give Dabs.ie another go and see how it works this time. “ – LoLth (Moderator) Agree, it's great to see a bit of representation. “ Terrafirmer (Mod) “ I went ahead with the dabs.ie order, in fact I made three separate orders. ..each order went through smoothly and they have been amazing. I have no qualms about giving them my highest recommendation!” - Ulic
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook and Twitter Socialising, not Broadcasting Proactive, not reactive
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why would anyone ‘follow’ BT? ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn: Empowering a small team of experts ,[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],All cloud groups Ireland LinkedIn groups Ireland
/continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study – expertise request 1. Post subject expertise - slides 2. Promote events 3. Get invitations to speak And requests for information
In summary: Be Brave ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Try it out
Thank you Larry Taylor, Online Marketing, BT [email_address] Twitter.com/btinireland http:// ie.linkedin.com/in/larrytaylordigital Suggested read: ‘ The New Handshake: Sales meets Social Media’ Authors: Curtis and Giamanco Suggested Youtube videos: ‘ Socialnomics’ ‘ KLM treats’ Tippex bear ads

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Social media academy larry taylor

  • 1. Managing the Social Media Mix Social networking in BT Ireland BT Business Ireland Larry Taylor
  • 2.
  • 3. Step 1: Be Brave Only slightly edited Dilbert
  • 4.
  • 6.
  • 7.  
  • 8.
  • 9. What about a Blog? Not yet Dilbert licensed for use from www.thedilbertstore.com . Licence
  • 10.
  • 11.
  • 12.
  • 13. Facebook and Twitter Socialising, not Broadcasting Proactive, not reactive
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Case study – expertise request 1. Post subject expertise - slides 2. Promote events 3. Get invitations to speak And requests for information
  • 20.
  • 21. Thank you Larry Taylor, Online Marketing, BT [email_address] Twitter.com/btinireland http:// ie.linkedin.com/in/larrytaylordigital Suggested read: ‘ The New Handshake: Sales meets Social Media’ Authors: Curtis and Giamanco Suggested Youtube videos: ‘ Socialnomics’ ‘ KLM treats’ Tippex bear ads

Notas do Editor

  1. BT is a huge, traditional, bricks a mortar company in a high tech world The historical opinion is that total control must be imposed on all comms. The reality is that most people use, LinkedIn, Facebook, Twitter, blogs, email and youtube. Opinion and statements are already getting out. We are harnessing the existing behaviour and allow staff to connect
  2. Irish times has 100,00 circulation 300,000 readers
  3. Avoid trolls and getting sucked in to unproductive discussions
  4. Everything from tax returns to passport application guides. Guitar cost €1,000