37. Channels =
Audiences ! Technologies
Boomers Generation X Millennials Outside US
Web Web Team Web Team Social Media Team Local Team
Print Catalog Team Direct Mail Team
Mobile Mobile Team Mobile Team Mobile Team
Social Social Media Team Social Media Team
(fragmented teams)
38. Channels =
Audiences ! Technologies
Boomers Generation X Millennials Outside US
Web Web Team Web Team Social Media Team Local Team
Print Catalog Team Direct Mail Team
Mobile Mobile Team Mobile Team Mobile Team
Social Social Media Team Social Media Team
(fragmented messages)