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Mocks to Rabbits

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Lara Solomon
Lara Solomon
NegóciosTecnologia
1 de 26
From Mocks to Rabbits & more…….
Who is Lara Solomon? • Owner of the Mocks brand www.MyMocks.com • Author of Brand New Day – The Highs & Lows of Starting a Small Business www.BrandNewDay.com.au • Chief Rabbit at Social Rabbit www.SocialRabbit.net • Big Foot at Steps Online Facebook Training www.StepsLearning.com • Winner of Telstra NSW Micro Business Award 2008 • Finalist in Telstra Young Businesswoman Award in 2005 and 2008 • Blogger for www.SmartCompany.com.au, www.Socialnomics.net, www.Flyingsolo.com.au
1. The Mocks Journey 2. Your online reputation
The Range
www.MyMocks.com www.Facebook.com/MyMocks become a fan!
The Mocks Story
Born January 2010
What would You find on Google?
Who is Looking? • Potential clients looking for more information • Potential employers trying to find out about you • Potential suppliers looking for information on you • Recruitment agencies making checks • Media outlets searching for background information on you FACT: 70 percent of HR workers admitted to rejecting a candidate because of his or her Internet use. Source: http://studentbranding.com/employers-will-check-your-online-identity/
Where are People looking? Recruiters and HR professionals use online tools as a background check - • Search engines: 78% • Social networking sites: 63% • Photo and video sharing sites: 59% • Professional and business networking sites: 57% • Personal Web sites: 48% • Blogs: 46% • News sharing sites (Twitter): 41% • Online forums and communities: 34% • Virtual world sites: 32% • Web sites that aggregate personal information: 32% • Online gaming sites: 27% • Professional background checking services: 27% • Classifieds and auction sites: 25% • None of these: 2% Source: http://studentbranding.com/employers-will-check-your-online-identity/
Get On Social Networks 34% of hiring managers who screened job candidates via social networking profiles, reported they found content that caused them to dismiss the candidate from consideration Social networking profiles gave some job seekers an edge over the competition 24% of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate Source: http://pewinternet.org/Reports/2010/Reputation-Management/Summary-of-Findings.aspx?r=1
What is LinkedIn? • Professional social network with 120 million members • 2m in Australia • An online network to build your reputation • A place to find a job • A place to find staff • A place to do research • A place to find answers • A place to promote events
Why use LinkedIn? Brand = Your name & your reputation Revenue = Your salary USP = Your skills & experience Business Listing = Your online profile R&D, sales & marketing departments = Your network
Why use LinkedIn? - Build relationships - Make new connections - Grow your business - Find out information WHAT IS YOUR REASON? You need to decide….. You need a purpose, this helps you to focus e.g. Lara’s purpose of using LI is to build her network and relationships within it and position herself as an expert in the social media & SME space. You don’t want to use this as another TIME WASTER you need to be productive!
Your LinkedIn Profile FILL IT IN!
Your Professional Headline This is what shows up under your name. Use it to tell people HOW you can help them
Your LinkedIn Profile
Your LinkedIn Profile
Connect with People Make it personal – start building the relationship from day 1
Recommendations 1) Give recommendations 2) If you have worked with someone ask for a recommendation 3) DO NOT ask people who you haven’t worked with or met!!! You get to approve all recommendations before they go on your profile 
Groups – Join There are literally 55000+ groups, search for what interests you
Groups – Interact
Answers – Answering Questions Why bother? - Credibility - Be seen (each time you answer a question it appears in the updates feed) - Interact with people - Add value - Contribute - Get ‘best answers’
Answers – Asking a Question Use them for: - Research for presentations, proposals etc. - Market information - New ideas - Bounce ideas - Get opinions - Interact - A way to be seen
www.SocialRabbit.net http://au.linkedin.com/in/larasolomon www.Facebook.com/SocialRabbit www.Twitter.com/LaRoo 26

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Mocks to Rabbits

  • 1. From Mocks to Rabbits & more…….
  • 2. Who is Lara Solomon? • Owner of the Mocks brand www.MyMocks.com • Author of Brand New Day – The Highs & Lows of Starting a Small Business www.BrandNewDay.com.au • Chief Rabbit at Social Rabbit www.SocialRabbit.net • Big Foot at Steps Online Facebook Training www.StepsLearning.com • Winner of Telstra NSW Micro Business Award 2008 • Finalist in Telstra Young Businesswoman Award in 2005 and 2008 • Blogger for www.SmartCompany.com.au, www.Socialnomics.net, www.Flyingsolo.com.au
  • 3. 1. The Mocks Journey 2. Your online reputation
  • 5.
  • 9. What would You find on Google?
  • 10. Who is Looking? • Potential clients looking for more information • Potential employers trying to find out about you • Potential suppliers looking for information on you • Recruitment agencies making checks • Media outlets searching for background information on you FACT: 70 percent of HR workers admitted to rejecting a candidate because of his or her Internet use. Source: http://studentbranding.com/employers-will-check-your-online-identity/
  • 11. Where are People looking? Recruiters and HR professionals use online tools as a background check - • Search engines: 78% • Social networking sites: 63% • Photo and video sharing sites: 59% • Professional and business networking sites: 57% • Personal Web sites: 48% • Blogs: 46% • News sharing sites (Twitter): 41% • Online forums and communities: 34% • Virtual world sites: 32% • Web sites that aggregate personal information: 32% • Online gaming sites: 27% • Professional background checking services: 27% • Classifieds and auction sites: 25% • None of these: 2% Source: http://studentbranding.com/employers-will-check-your-online-identity/
  • 12. Get On Social Networks 34% of hiring managers who screened job candidates via social networking profiles, reported they found content that caused them to dismiss the candidate from consideration Social networking profiles gave some job seekers an edge over the competition 24% of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate Source: http://pewinternet.org/Reports/2010/Reputation-Management/Summary-of-Findings.aspx?r=1
  • 13. What is LinkedIn? • Professional social network with 120 million members • 2m in Australia • An online network to build your reputation • A place to find a job • A place to find staff • A place to do research • A place to find answers • A place to promote events
  • 14. Why use LinkedIn? Brand = Your name & your reputation Revenue = Your salary USP = Your skills & experience Business Listing = Your online profile R&D, sales & marketing departments = Your network
  • 15. Why use LinkedIn? - Build relationships - Make new connections - Grow your business - Find out information WHAT IS YOUR REASON? You need to decide….. You need a purpose, this helps you to focus e.g. Lara’s purpose of using LI is to build her network and relationships within it and position herself as an expert in the social media & SME space. You don’t want to use this as another TIME WASTER you need to be productive!
  • 16. Your LinkedIn Profile FILL IT IN!
  • 17. Your Professional Headline This is what shows up under your name. Use it to tell people HOW you can help them
  • 18. Your LinkedIn Profile
  • 19. Your LinkedIn Profile
  • 20. Connect with People Make it personal – start building the relationship from day 1
  • 21. Recommendations 1) Give recommendations 2) If you have worked with someone ask for a recommendation 3) DO NOT ask people who you haven’t worked with or met!!! You get to approve all recommendations before they go on your profile 
  • 22. Groups – Join There are literally 55000+ groups, search for what interests you
  • 24. Answers – Answering Questions Why bother? - Credibility - Be seen (each time you answer a question it appears in the updates feed) - Interact with people - Add value - Contribute - Get ‘best answers’
  • 25. Answers – Asking a Question Use them for: - Research for presentations, proposals etc. - Market information - New ideas - Bounce ideas - Get opinions - Interact - A way to be seen