This document provides tips on how to engage Facebook page visitors by posting engaging content. It recommends posting regularly with a mix of text, links, photos and videos. Posts should be relevant, interesting and encourage comments and discussion. The document also stresses the importance of responding to posts and comments to build relationships. High-quality, helpful content that demonstrates your expertise can help build your business reputation over time by keeping your business top of mind with customers.

1. How To Engage your Facebook page visitors

2. Who is Lara Solomon?
• Owner of the Mocks brand
www.MyMocks.com
• Author of Brand New Day – The Highs & Lows
of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbit
www.SocialRabbit.net
• BigFoot at Steps – online social media training
www.StepsLearning.com
• Winner of Telstra NSW Micro Business Award
2008
• Finalist in Telstra Young Businesswoman Award
in 2005 and 2008
• Blogger for www.SmartCompany.com.au
These are Mocks – sock covers
for mobile phones

3. Facebook for Personal Use!
Social Rabbit on Facebook – www.fb.com/socialrabbit

4. Today….
- What to post on your Facebook page to
get people talking to you and coming back
- How to use the content to increase the
number of likers on your page and build
your business’ online reputation
Social Rabbit on Facebook – www.fb.com/socialrabbit

5. Posting
What to post?
Social Rabbit on Facebook – www.fb.com/socialrabbit

6. How often do you Post on Your Facebook
page?
POLL
Social Rabbit on Facebook – www.fb.com/socialrabbit

7. Posting
What Makes a Good Post?
- Relevant
- Interesting
- Engages
- Enquiring/questioning
- Entertaining
- Easy to comment on by fans
- Honest
- Real
- Insightful
- Open
- Involving
Think about….
- What would you want to see on the page if you liked it?
- What posts would you respond to?
- What comments could people put to the post?
7

8. Post Examples
8

9. Mix Up Your Posts…
Use text & attachments – NEVER JUST AN ATTACHMENT!
What can you attach?
Links to articles, eg www.ezinearticles.com
Links to other websites
Links to other tabs on your page
Links to your website
Links to a video eg www.youtube.com
Photos
Video
Podcasts
9
Social Rabbit on Facebook – www.fb.com/socialrabbit

10. With Your Posts Are You?
• Asking questions (easy ones?)
• Giving relevant info?
• Adding value to your visitors?
• Doing what you promised visitors?
• Posting regularly?
• Adding links/photos/video to posts?
• Regularly reviewing what has worked and what hasn’t?
• Getting comments on your posts?
• Being consistent with your posts?
• Are your posts good quality?
• Interesting?
• Engaging?
10
Social Rabbit on Facebook – www.fb.com/socialrabbit

11. I want to try a Game
How?
1) Write a text with your name and email address
in it.
2) Type in this phone number 0403 891555
DON’T PRESS SEND YET!
Win a copy of the ebook Ideas for your Facebook page for the fitness
industry
When I say go the first text through wins the copy…..
Social Rabbit on Facebook – www.fb.com/socialrabbit

12. Responding to Posts & Comments
Social Media is ALL about relationships!
You MUST respond to any posts put on your page.
You MUST respond to comments on your posts
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Social Rabbit on Facebook – www.fb.com/socialrabbit

13. Your Reputation
What you say on your Facebook page is a direct reflection on
your business, that includes:
• Spelling mistakes
Michelle Bridge’s 12 week Body
• Typos
Transformation page – not a single response
• Wrong information
• Being mean
• Not replying
Great work from SMAI
13

14. Your Reputation
How would you feel?
14
Social Rabbit on Facebook – www.fb.com/socialrabbit

15. Using Content to Build Your Reputation
Why do you have a page?
What do people get from your page?
Are you delivering it?
15
Social Rabbit on Facebook – www.fb.com/socialrabbit

16. Why Content Builds Your Business Reputation
• People see you demonstrating your expertise
• What you provide is helpful
• You walk the talk in terms of doing as you say
• You are generous with your time/advice/information = people think
WOW if they give that away for free imagine how great the paid stuff is!
• People send their friends to your business
• It keeps your business top of mind with your audience, so that when
they need you they will come back to you
16
Social Rabbit on Facebook – www.fb.com/socialrabbit

17. Special Offers for Webinar Attendees
Free Social Media Checklist
When you sign up to the fortnightly Social Rabbit newsletter at
www.SocialRabbit.net
Save 25% on Steps
Steps is an online Facebook training program that covers everything you need to
have an awesome Facebook page. Normally $147 now $110
Use code FIT25 at www.stepslearning.com before April 15th 2011
Ideas for Your Facebook Page ebook
Only $10 get lots of ideas for your business – over 22 industries to choose from
www.socialrabbit.net/shop/ideas-for-your-facebook-page
Buy Lara’s Book in April for only $23.95 (inc postage) & get 2 FREE Mocks (worth
$20)
www.socialrabbit.net/shop/brand-new-day
The Mocks will be Brand New Day & a rainbow Teddy, unless
requested otherwise
Social Rabbit on Facebook – www.fb.com/socialrabbit

18. Thanks for being part of today’s webinar.
We would really appreciate your feedback, so please complete the exit survey, any thoughts would be great.
We have a full year of webinars ahead:
FREE Industry Specific - $25 MBPT - $25
10th May - Top 11 Website Mistakes and How to Avoid 28th April - Selling In A Tough Economy 6th May - Accounting 101 for Small Business Owners
Them
31st May - Managing Your Business By The Numbers 3rd June - Package, Price and Present!
14th June - How to plan, resource and run your social
media program 28th June - The Lifeline To Our Business – Incoming 8th July - Smart Returns – Understanding the importance
Calls! of cash-flow
2th July - How to Build a Brand on a Budget
26th July - Guerrilla Marketing That Works 5th August - Maximising the Media For Your Business &
9th August - Sales Success Principles to Creating and Brand
Keeping Customers for Life 30th Aug - Powerful Promotions For The Borderline
Bunch 2nd September - 7 ways to connect with complete
23rd Sept – Google Analytics Gold; Fast Track to the Data strangers (i.e. potential clients) on the gym floor
that Matters 27th Sept - Selecting Your Ultimate Team of
Professionals 7th October - What is your disaster recover plan?
11th Oct – Better Business Program
25 October - Shhhh . . . 9 Secrets to Grow Your Business 4th November - Putting the PERSONAL into Personal
8th Nov – The Benefits of Using a VA in your Business Training
Don’t worry if you missed any, they are recorded, so just go back and register and you can listen to the recordings.