An overview into the world of Facebook pages and LinkedIn for business for the Women In Small Enterprise networking group.

1. WISE July 2010

3. Finalist in Telstra Young Businesswoman Award in 2005 and 2008

4. Blogger for www.SmartCompany.com.auThese are Mocks – sock covers for mobile phones 2 www.SocialRabbit.net

6. Why use it

7. How you can use it in your business

8. LinkedIn

9. Why use it

11. Types of Facebook Accounts - Profile

12. Types of Facebook Accounts - Page

13. Why have a page? To promote your product /service/business To increase brand awareness To reach people globally To increase the number of people you reach To increase sales To tell customers about new products/services To get feedback on products/services To create a community for your business/brand To engage your customers To increase purchase intent To build a relationship with your audience To make your customers feel loved!

14. Fan Pages express individuality

15. Page appears in online search

16. Blogs feed onto the Page

17. Page updates appear in news feeds of fans

18. Position yourself as an expert

19. Promote Events

20. Grow A Community Consumers answering each others questions

21. Engage with Your Audience Mocks video comp

22. Listen to Your Audience Love negative comments! Consumers saying that they haven’t received their Mocks

23. Stats on Fans

24. Applications 18,318 fans at 6/3/10 36,893 fans at 12/7/10

25. React in real time Started on Feb 3, Fans on Feb 10th = 2322

28. 1.2m in Australia

29. Average age of 37 years old

30. Average income of $108,000

31. An online network to build your reputation

32. A place to find a job

33. A place to find staff

34. A place to do research

35. A place to find answers

37. Profile

38. Company Profile

39. Search Engine Results

40. Link to your blog

41. Communicate

42. Promote yourself as an expert

43. Research Resource

45. Recruitment

46. Get recommendations

47. Networking Groups

48. Networking

49. www.SocialRabbit.net http://au.linkedin.com/in/larasolomon www.Facebook.com/SocialRabbit www.Twitter.com/SocialRabbit 35