This is a presentation I gave at this year's Mediabistro Circus on Tuesday, June 2, 2009. The topic was Marketing Renaissance: The Age of the Consumer. My presentation was specifically on Digital Word of Mouth Marketing / Social Media Marketing.

2. LARRY WEINTRAUB

3. WOM #1

4. fire

8. SM Logos

9. DON’T INTERRUPT

10. Jack

12. WHY DO I CARE?

14. Freddy

16. Measurement Placements Key Learnings Buzz Metrics Search Equity Sentiment Share of Voice Reach Traffic Views & Engagements Feedback / Research

17. GOALS

18. CUSTOMER

20. LARRY WEINTRAUB [email_address] @lardog2000