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Overview of Book Written by James Hoggan with Richard D. Littlemore Dr. LaRae M. Donnellan, APR, CPRC Professor of Public Relations Florida A&M University
Hoggan’s Argument ,[object Object],[object Object],[object Object],(From http://www.prwatch.org/node/9650e)
Remember the “Tobacco Debate”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://jama.ama-assn.org/content/279/10/772.abstract)
Climate Change “Debate” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://island-adv.com/2010/12/report-1000-scientists-worldwide-refute-man-made-global-warming/)
Have Deniers Been Successful? (From http://www.gallup.com/poll/126560/Americans-Global-Warming-Concerns-Continue-Drop.aspx?version)
Partisan Divisions: Pew Polls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pew Research Center for the People & the Press, conducted Sept. 30-Oct. 4, 2009, among 1,500 adults reached on cell phones and landlines.
Power of Storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.strategicbriefings.com/2010/book-review/book-review-the-culture-code-by-clotaire-rapaille/)
Sustainability Case Study ,[object Object],[object Object],[object Object]
Sustainability Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.storytellings.com/people.htm)
Ray Anderson Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.interiordesign.net/blog/Design_Green/34426-The_Leadership_of_Ray_Anderson.php)
Understanding Framing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://obeliskseven.blogspot.com/2010/11/global-warming-frameworks-institute-on.html)
Three Levels of Public Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://planetgreen.discovery.com/go-green/ultimate-go-green/green-numbers.html)
Reframing Climate Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(www.demotix.com)
Reframing Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.nytimes.com/2006/01/29/science/earth/29climate.html?_r=1) Dr. James E. Hansen, NASA Scientist
Importance of Listening ,[object Object],[object Object],(http://blog.timesunion.com/kristi/15331/sherri-shephards-bikini-wax/)
Yankelovich’s Dialogue Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.sfgate.com/cgi-bin/blogs/inoakland/category?cat=2865&o=10)
Dialogue Among Big Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.viewpointlearning.com/offer/choice.shtml)
ChoiceDialogues & Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Communication Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(http://www.corbisimages.com/Enlargement/42-21523287.html)
Cialdini’s 6 Persuasion Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Do the Right Thing -- Part 2 Review

  • 1. Overview of Book Written by James Hoggan with Richard D. Littlemore Dr. LaRae M. Donnellan, APR, CPRC Professor of Public Relations Florida A&M University
  • 2.
  • 3.
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  • 5. Have Deniers Been Successful? (From http://www.gallup.com/poll/126560/Americans-Global-Warming-Concerns-Continue-Drop.aspx?version)
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Notas do Editor

  1. 1. 7 Big Tobacco CEOs denied link between nicotine and cancer before Rep. Henry Waxman’s committee – 1994. Even got the ACLU on its side.
  2. 1. 7 Big Tobacco CEOs denied link between nicotine and cancer before Rep. Henry Waxman’s committee – 1994. Even got the ACLU on its side.
  3. Message – About facts, logic, opinions Meaning – Touches on emotions; includes justifications & explanations; plays on subconscious Myth – Most powerful; almost always unconscious
  4. Message – About facts, logic, opinions Meaning – Touches on emotions; includes justifications & explanations; plays on subconscious Myth – Most powerful; almost always unconscious
  5. In early 1990s, Ray Anderson, chairman of Interface, Inc., oversaw the world’s largest manufacturer of commercial and residential modular carpet and a leading producer of commercial broadloom and commercial fabrics. Vague sense something is not right: criticism from employees and customers that he didn’t “get it” about sustainability. Triggering event: In 1994, two Interface managers set up a task force to assess company’s environmental practices. Led to crisis for CEO. Epiphany: “I got it. I was a plunderer of the earth and that was not the legacy one wants to leave behind. I wept.” Reconciliation: Read employees the riot act and challenged them to lead our company to sustainability. Plan called “Mission Zero” to be environmentally neutral by 2020. Transformation: Reduced energy consumption by almost half since 1995 and SAVED MONEY. Project became popular with customers and investors. Saved more than $289 million by eliminating waste alone. Return & responsibility: On the speaking circuit.