Social media presentation

1. Digital Marketing Plan
This presentation was created for Record Label / Store Front Tender Loving Empire,
to serve as an introduction to Social Media planning. It has an accompanying best practices document.

2. Why use social media?
97%
of all consumers search
for local businesses online
74%
of consumers rely on
social media to influence
their purchasing decisions
* Sources: Constat

3. ...Become one of them
How do we use it?

4. Store Persona
Locals
Like quality workmanship including
handmade, stylish items to adorn
themselves,their friends & their
homes with.
<3 Local art.
Target audience: Female. Age 25-35
Tourists
Like to purchase souvenirs
made in Oregon and marvel at
the local art.

5. Music and PDX aficionados.
Often musicians.
They like knowing things about
local, interesting and well
composed music.
<3 local talent.
Label Persona

6. Common theme
People that love local talent.
Which is a great position to be in because, let’s face it, that’s most of Portland.

7. voice
That’s the

8. Which platforms to focus on?
For now
Facebook
Twitter
Instagram
Medium term Store
Blog
Google Places
Yelp
Pinterest
Etsy forums
Medium term Label
Spotify
Linkedin
Youtube
Spotify
Google +

9. Build an audience
by focusing on the
people.

10. Get your people interested
by talking about what they’re interested in.

11. Keep them interested
by planning
shout-outs...
on the regs.