1. Offers

2. T A R G E T G R O U P Seniors Activity Sun Protection / Plegable / Portable Walks Trecks Buys Concept Adjustment of the current habits towards solar protection. To favor the autonomy of the major adult in activities outdoors. Fernanda speaking…

3. Alteration in classes of the offers to individual level, grupal and collective Observation y Analisys of Target and Benchmark T I M E L I N E Camila speaking… Brainstorming Development of formal offers

4. P E R S O N A L P r o p o s a l Celeste speaking…

5. G R O U P P r o p o s a l Katherine speaking…

6. C O L L E C T I V E P r o p o s a l Julio speaking… 2 1

7. Thanks guys !