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The Schedule
 Time           Topic
 8-9            Introductions, Roles, Responsibilities
 9 - 9:30       Creating Context
 9:30 - 10      Evaluation & Impact
 10 - 10:45     Collaborative Framework
 10:45 - 11     Break
 11 - 12        Challenge Criteria
 12 - 1         Lunch
 1 - 1:30       Project Inventory
 1:30 - 3       Engagement Strategy
 3 - 3:15       Break
 3:15 - 4:00    Easy Next Steps

June 16, 2010                  An initiative of TechSoup Global
Setting the stage:

  ‣Trust.       We will not cover everything related to this project today.

  We will have the space and time to address topics we’re unable to

   cover over the course of the day.

  ‣Parking lot.      When conversations deserve further discussion, we’ll post

   them in the parking lot, and discuss how best to address items prior to

   breaks.

  ‣This will      be iterative. We will adapt the schedule to address issues and

   opportunities that emerge from our conversation throughout the day.


June 16, 2010                       An initiative of TechSoup Global
Intro’s, Roles, Responsibilities: 60 minutes

  ‣Who          are you?

  ‣How          will you be contributing to this project?

  ‣What         do you expect will change if this project is successful?




June 16, 2010                         An initiative of TechSoup Global
Welcome! My name is Billy Bicket.

 ‣   1973: Born, Bronx
                                                               How I expect to contribute:
 ‣   82: World Cup, Italy

 ‣   91: Graduate High School                                   Methodology: Provide framework to help FCC/Knight
 ‣   92-96: USMC
                                                                 meet project objectives.
 ‣   96-00: University of San Francisco B.A. History

 ‣   2000: Teacher, Aim High, Urban School
                                                                 Technology Platform: Ensuring appropriate

 ‣   00: Burlingtonfreepress.com, Development                  technology
 ‣   01: 1800flowers.com, Corporate Development
                                                                  is in place and working towards instantiating goals
 ‣   02-04: Meetup.com, Director, Partnerships

 ‣   05- present: Sr. Director, TSG
                                                                 Community Engagement: Oversee management of

 ‣   Twitter: @billyb                                            community engagement across the NetSquared
 ‣   My links: http://del.icio.us/monklife
                                                                 network.




June 16, 2010                                      An initiative of TechSoup Global
Creating Context: We will walk away from
the day with a better understanding of...

  ‣Project        objective/s.

  ‣How          this work fits within the larger national broadband plan.

  ‣FCC/Knight          Challenge participation and giving criteria.

  ‣How          we will work together to accomplish the objectives.




June 16, 2010                        An initiative of TechSoup Global
How does this project fit with related
activities?

                                         increase wireless spectrum
                                                                                          100-Squared Initiative

           redirect subsidies




                                                                                        Digital Literacy Corps


                increase affordability


                                                                      first-responder network




June 16, 2010                             An initiative of TechSoup Global
Evaluation & Impact: 30 minutes

  ‣Case         study: USAID

  ‣Where         do you see parallels?

  ‣What         will we do differently?

  ‣Giving        criteria




June 16, 2010                        An initiative of TechSoup Global
USAID: Press Release

June 16, 2010      An initiative of TechSoup Global
Example: People Enrolling People

June 16, 2010            An initiative of TechSoup Global
USAID Case Study: Projects encourage participation

June 16, 2010            An initiative of TechSoup Global
USAID Case Study: Increasing web relevance

                    All--

                    I just thought you would be interested...I was doing some research tonight, and
                    the Development 2.0 Challenge comes up #16 in a Google search for "USAID".
                    Given that this did not exist 4 months ago, this is a remarkable accomplishment--
                    you can't game search engine rankings easily--success only comes from people
                    linking to you. This means that the Development 2.0 Challenge is one of the most
                    linked to activities in the agency, outranked by only our wikipedia entry, a handful
                    of mission websites, the Careers section of the website, the PVO registration site
                    and FEWSNET.

                    EXCELLENT WORK! Please pass this along to NetSquared....

                    Wesley




June 16, 2010                                 An initiative of TechSoup Global
USAID: Case Study

June 16, 2010     An initiative of TechSoup Global
USAID: Project Metrics
‣   Number of submitted projects

‣   Site visits to USAID Challenge page

‣   Google ranking

‣   User-generated blog posts




June 16, 2010                             An initiative of TechSoup Global
How will we evaluate success?


June 16, 2010           An initiative of TechSoup Global
Collaborative Framework: 45 minutes

  ‣NetSquared     Challenge Interaction Model

  ‣FCC/NetSquared      Collaboration Space

  ‣Revisiting   roles and responsibilities




June 16, 2010                   An initiative of TechSoup Global
Towards A Collaborative Framework


June 16, 2010             An initiative of TechSoup Global
http://bit.ly/dkFCnQ
June 16, 2010      An initiative of TechSoup Global
FCC Site



                                                                    Social Web




  FCC Project Space




                                                                   NetSquared Local



                       NetSquared Platform




                      The Interaction Model
June 16, 2010                   An initiative of TechSoup Global
Revisiting Roles & Areas of Focus


          TSG               Knight                           FCC

       Methodology      Giving criteria                 Criteria & Rules



        Platform            Guidance                       Content



       Community        Eval & Impact                      Outreach




Date                 An initiative of TechSoup Global
Challenge Criteria


June 16, 2010     An initiative of TechSoup Global
Challenge Criteria: 60 minutes

  ‣Participant       Criteria

  ‣Tax      or other status of eligible participants

  ‣Does         location matter?

  ‣Budget         or other required financial information

  ‣Organizational        size restrictions

  ‣IP    restrictions

  ‣Grant        or prize delivery restrictions




June 16, 2010                        An initiative of TechSoup Global
Challenge Criteria
June 16, 2010     An initiative of TechSoup Global
Project Inventory: 30 minutes




June 16, 2010   An initiative of TechSoup Global
Project Inventory: (30 minutes)

 Design &       Input &           Project                     Project          Evaluation &
 Strategy       Launch            Recruitment                 Selection        Impact

 Design         Convene Key
                                  Partner outreach            Patriot Act
 Workshop       Stakeholders

                Outreach
 Research       Strategy          Partner selection           Community vote
                Developed

                Tech
 Interviews                       Judges finalized            Expert vote
                Development


 Design Doc     Finalize          Tagging
 Delivered      Engagement        protocols
                Strategy
                Timeline

June 16, 2010                  An initiative of TechSoup Global
Engagement Strategy: 90 minutes



  ‣Outreach

  ‣Partner       Recruitment

  ‣Online       & Offline




June 16, 2010                  An initiative of TechSoup Global
Engagement Strategy:
  June 16, 2010   An initiative of TechSoup Global
How do we envision this work fitting in to
the public dialogue?




June 16, 2010   An initiative of TechSoup Global
Outreach: 30 minutes
June 16, 2010        An initiative of TechSoup Global
Engagement Strategy: Online & Offline Engagement


June 16, 2010           An initiative of TechSoup Global
June 16, 2010   An initiative of TechSoup Global
Celebrating Winners & The Field


June 16, 2010           An initiative of TechSoup Global
How does Apps For Inclusion fit?


June 16, 2010            An initiative of TechSoup Global
Guiding Principles:

  ‣1.   Success correlates with alignment of organizational and stakeholder

  interests.

  ‣2.   We need leadership buy-in to make smart decisions quickly

  ‣3.   We’re asking people to engage with us. We should expect that we

  provide a high-level of constituent engagement.

  ‣4.   Humility. You can stumble if you’re humble.

  ‣5.   Transparency reduces complexity. Documentation whenever

  feasible for easy porting to the web.

June 16, 2010                  An initiative of TechSoup Global
Easy Next Steps:
  1. Define project timelines

  2. Publish challenge criteria

  3. Schedule post-workshop meeting




June 16, 2010                   An initiative of TechSoup Global

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Fcc challenge

  • 1. The Schedule Time Topic 8-9 Introductions, Roles, Responsibilities 9 - 9:30 Creating Context 9:30 - 10 Evaluation & Impact 10 - 10:45 Collaborative Framework 10:45 - 11 Break 11 - 12 Challenge Criteria 12 - 1 Lunch 1 - 1:30 Project Inventory 1:30 - 3 Engagement Strategy 3 - 3:15 Break 3:15 - 4:00 Easy Next Steps June 16, 2010 An initiative of TechSoup Global
  • 2. Setting the stage: ‣Trust. We will not cover everything related to this project today. We will have the space and time to address topics we’re unable to cover over the course of the day. ‣Parking lot. When conversations deserve further discussion, we’ll post them in the parking lot, and discuss how best to address items prior to breaks. ‣This will be iterative. We will adapt the schedule to address issues and opportunities that emerge from our conversation throughout the day. June 16, 2010 An initiative of TechSoup Global
  • 3. Intro’s, Roles, Responsibilities: 60 minutes ‣Who are you? ‣How will you be contributing to this project? ‣What do you expect will change if this project is successful? June 16, 2010 An initiative of TechSoup Global
  • 4. Welcome! My name is Billy Bicket. ‣ 1973: Born, Bronx How I expect to contribute: ‣ 82: World Cup, Italy ‣ 91: Graduate High School Methodology: Provide framework to help FCC/Knight ‣ 92-96: USMC meet project objectives. ‣ 96-00: University of San Francisco B.A. History ‣ 2000: Teacher, Aim High, Urban School Technology Platform: Ensuring appropriate ‣ 00: Burlingtonfreepress.com, Development technology ‣ 01: 1800flowers.com, Corporate Development is in place and working towards instantiating goals ‣ 02-04: Meetup.com, Director, Partnerships ‣ 05- present: Sr. Director, TSG Community Engagement: Oversee management of ‣ Twitter: @billyb community engagement across the NetSquared ‣ My links: http://del.icio.us/monklife network. June 16, 2010 An initiative of TechSoup Global
  • 5. Creating Context: We will walk away from the day with a better understanding of... ‣Project objective/s. ‣How this work fits within the larger national broadband plan. ‣FCC/Knight Challenge participation and giving criteria. ‣How we will work together to accomplish the objectives. June 16, 2010 An initiative of TechSoup Global
  • 6. How does this project fit with related activities? increase wireless spectrum 100-Squared Initiative redirect subsidies Digital Literacy Corps increase affordability first-responder network June 16, 2010 An initiative of TechSoup Global
  • 7. Evaluation & Impact: 30 minutes ‣Case study: USAID ‣Where do you see parallels? ‣What will we do differently? ‣Giving criteria June 16, 2010 An initiative of TechSoup Global
  • 8. USAID: Press Release June 16, 2010 An initiative of TechSoup Global
  • 9. Example: People Enrolling People June 16, 2010 An initiative of TechSoup Global
  • 10. USAID Case Study: Projects encourage participation June 16, 2010 An initiative of TechSoup Global
  • 11. USAID Case Study: Increasing web relevance All-- I just thought you would be interested...I was doing some research tonight, and the Development 2.0 Challenge comes up #16 in a Google search for "USAID". Given that this did not exist 4 months ago, this is a remarkable accomplishment-- you can't game search engine rankings easily--success only comes from people linking to you. This means that the Development 2.0 Challenge is one of the most linked to activities in the agency, outranked by only our wikipedia entry, a handful of mission websites, the Careers section of the website, the PVO registration site and FEWSNET. EXCELLENT WORK! Please pass this along to NetSquared.... Wesley June 16, 2010 An initiative of TechSoup Global
  • 12. USAID: Case Study June 16, 2010 An initiative of TechSoup Global
  • 13. USAID: Project Metrics ‣ Number of submitted projects ‣ Site visits to USAID Challenge page ‣ Google ranking ‣ User-generated blog posts June 16, 2010 An initiative of TechSoup Global
  • 14. How will we evaluate success? June 16, 2010 An initiative of TechSoup Global
  • 15. Collaborative Framework: 45 minutes ‣NetSquared Challenge Interaction Model ‣FCC/NetSquared Collaboration Space ‣Revisiting roles and responsibilities June 16, 2010 An initiative of TechSoup Global
  • 16. Towards A Collaborative Framework June 16, 2010 An initiative of TechSoup Global
  • 17. http://bit.ly/dkFCnQ June 16, 2010 An initiative of TechSoup Global
  • 18. FCC Site Social Web FCC Project Space NetSquared Local NetSquared Platform The Interaction Model June 16, 2010 An initiative of TechSoup Global
  • 19. Revisiting Roles & Areas of Focus TSG Knight FCC Methodology Giving criteria Criteria & Rules Platform Guidance Content Community Eval & Impact Outreach Date An initiative of TechSoup Global
  • 20. Challenge Criteria June 16, 2010 An initiative of TechSoup Global
  • 21. Challenge Criteria: 60 minutes ‣Participant Criteria ‣Tax or other status of eligible participants ‣Does location matter? ‣Budget or other required financial information ‣Organizational size restrictions ‣IP restrictions ‣Grant or prize delivery restrictions June 16, 2010 An initiative of TechSoup Global
  • 22. Challenge Criteria June 16, 2010 An initiative of TechSoup Global
  • 23. Project Inventory: 30 minutes June 16, 2010 An initiative of TechSoup Global
  • 24. Project Inventory: (30 minutes) Design & Input & Project Project Evaluation & Strategy Launch Recruitment Selection Impact Design Convene Key Partner outreach Patriot Act Workshop Stakeholders Outreach Research Strategy Partner selection Community vote Developed Tech Interviews Judges finalized Expert vote Development Design Doc Finalize Tagging Delivered Engagement protocols Strategy Timeline June 16, 2010 An initiative of TechSoup Global
  • 25. Engagement Strategy: 90 minutes ‣Outreach ‣Partner Recruitment ‣Online & Offline June 16, 2010 An initiative of TechSoup Global
  • 26. Engagement Strategy: June 16, 2010 An initiative of TechSoup Global
  • 27. How do we envision this work fitting in to the public dialogue? June 16, 2010 An initiative of TechSoup Global
  • 28. Outreach: 30 minutes June 16, 2010 An initiative of TechSoup Global
  • 29. Engagement Strategy: Online & Offline Engagement June 16, 2010 An initiative of TechSoup Global
  • 30. June 16, 2010 An initiative of TechSoup Global
  • 31. Celebrating Winners & The Field June 16, 2010 An initiative of TechSoup Global
  • 32. How does Apps For Inclusion fit? June 16, 2010 An initiative of TechSoup Global
  • 33. Guiding Principles: ‣1. Success correlates with alignment of organizational and stakeholder interests. ‣2. We need leadership buy-in to make smart decisions quickly ‣3. We’re asking people to engage with us. We should expect that we provide a high-level of constituent engagement. ‣4. Humility. You can stumble if you’re humble. ‣5. Transparency reduces complexity. Documentation whenever feasible for easy porting to the web. June 16, 2010 An initiative of TechSoup Global
  • 34. Easy Next Steps: 1. Define project timelines 2. Publish challenge criteria 3. Schedule post-workshop meeting June 16, 2010 An initiative of TechSoup Global

Notas do Editor

  1. House-keeping notes: \n* Bathrooms\n* We’ll be switching rooms \n* Coffee & Snacks\n* Lunch\n\nRoles: Note-taker? Time-keeper\n
  2. \n
  3. What do web-based prizes accomplish? \n1. Surfacing Innovation\n\n2. Engaging constituents\n\n3. Intelligence Gathering/Market Research/Learning 'what' people are interested in\n\n4. Increasing org Relevance (Google/Linkability)\n
  4. \n
  5. \n
  6. As the FCC works to provide speedy Internet service to everybody, a new survey suggests it faces two big hurdles: cost and digital literacy. Among those who don't have broadband Internet—an estimated 93 million Americans—the most common reason (36%) is that it costs too much. Coming in second (22%) is that people don't think they have the skills for it or fear going online, followed by 19% who simply don't see a need for it.\n"What this means is that cutting prices alone will probably not have a major effect on broadband adoption," writes Marguerite Reardon at CNET. "But lowering prices on service, coupled with adding programs that teach people the digital skills they need to access the Net while also educating them on how the Internet can enhance their lives, could have a substantial effect."\n
  7. \n
  8. Summary: \n* Wildly successful for USAID\n* Small cash-prize\n* Expert judges\n\nUsers gained: \n* Valuable feedback\n* Exposure for their ideas\n* Access to new contacts\n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n Project Participant Motivation\n * Number of Awards/Finalists?\n * Cash Amount of Awards and distribution to each?\n * Other PARTNER-sponsored rewards for participation: (things like publicity, further support, etc)\n * Selection process? Community or panel?\n \nSuccess Criteria \n * Number of submitted projects: 125\n * Geographic reach of submitted projects:\n * Site visitors to PARTNER Challenge page (on PARTNER site):\n * Number of commenters on submitted projects:\n * Number of links (measured by Google) to PARTNER Challenge page (on PARTNER site):\n * Number of user-generated blog posts (on NetSquared site) referring to the PARTNER Challenge or specific projects:\n * Number of user-generated blog posts (not on NetSquared site) referring to the PARTNER Challenge or specific projects\n * Other\n 3. Technology Emphasis:\n * Type: Mobile Application/ Mobile application development\n 4. Participant Criteria\n * Tax or other status of eligible participants:\n * Official location of eligible participants (for example, do they have to be incorporated or otherwise registered in a specific country or countries):\n * Budget or other required financial information:\n * Organizational size restrictions: * Grant or prize delivery restrictions (full rules and regulations/FAQ’s due to Net2 no later than 1/9/09 – tracked Son the WIKI)\n 5. Project Criteria\n * Can eligible projects be in ideation phase?\n * Can eligible projects be already completed? \n 5. Rules and Regulations\n * Voting rules\n
  15. \n
  16. \n
  17. \n
  18. If we understand the interactions that will take place, we’ll gain a better understanding of ‘WHY’ we work the way we do.\nWorkshop: Networks of stakeholders involved in the work\n
  19. \n
  20. * Tax or other status of eligible participants:\n * Official location of eligible participants (for example, do they have to be incorporated or otherwise registered in a specific country or countries):\n * Budget or other required financial information:\n * Organizational size restrictions: * Grant or prize delivery restrictions (full rules and regulations/FAQ’s due to Net2 no later than 1/9/09 – tracked Son the WIKI)\n 5. Project Criteria\n * Can eligible projects be in ideation phase?\n * Can eligible projects be already completed? \n 5. Rules and Regulations\n * Voting rules\n
  21. What makes the NetSquared technology challenge model different from other technology challenges? Unlike most other challenges, \nNetSquared challenge process leverages the NetSquared community to provide ongoing support, above and beyond the timeframe of a challenge. At its most successful, the NetSquared technology challenge model democratizes the opportunity for funding, catalyzes community-driven innovation, and is collaborative by design. While most challenges serve the few (the “winners”), NetSquared aims to serve the many—most particularly, the communities served by all the social innovations and ideas surfaced, refined, and showcased during the challenge process and beyond. \n\n Project Participant Motivation\n * Number of Awards/Finalists?\n * Cash Amount of Awards and distribution to each?\n * Other PARTNER-sponsored rewards for participation: (things like publicity, further support, etc)\n * Selection process? Community or panel?\n 2. Success Criteria \n * Number of submitted projects: 125\n * Geographic reach of submitted projects:\n * Site visitors to PARTNER Challenge page (on PARTNER site):\n * Number of commenters on submitted projects:\n * Number of links (measured by Google) to PARTNER Challenge page (on PARTNER site):\n * Number of user-generated blog posts (on NetSquared site) referring to the PARTNER Challenge or specific projects:\n * Number of user-generated blog posts (not on NetSquared site) referring to the PARTNER Challenge or specific projects\n * Other\n 3. Technology Emphasis:\n * Type: Mobile Application/ Mobile application development\n 4. Participant Criteria\n * Tax or other status of eligible participants:\n * Official location of eligible participants (for example, do they have to be incorporated or otherwise registered in a specific country or countries):\n * Budget or other required financial information:\n * Organizational size restrictions: * Grant or prize delivery restrictions (full rules and regulations/FAQ’s due to Net2 no later than 1/9/09 – tracked Son the WIKI)\n 5. Project Criteria\n * Can eligible projects be in ideation phase?\n * Can eligible projects be already completed? \n 5. Rules and Regulations\n * Voting rules\n
  22. \n
  23. \nWhat makes the NetSquared technology challenge model different from other technology challenges? Unlike most other challenges, \nNetSquared challenge process leverages the NetSquared community to provide ongoing support, above and beyond the timeframe of a challenge. At its most successful, the NetSquared technology challenge model democratizes the opportunity for funding, catalyzes community-driven innovation, and is collaborative by design. While most challenges serve the few (the “winners”), NetSquared aims to serve the many—most particularly, the communities served by all the social innovations and ideas surfaced, refined, and showcased during the challenge process and beyond. \n\n Project Participant Motivation\n * Number of Awards/Finalists?\n * Cash Amount of Awards and distribution to each?\n * Other PARTNER-sponsored rewards for participation: (things like publicity, further support, etc)\n * Selection process? Community or panel?\n 2. Success Criteria \n * Number of submitted projects: 125\n * Geographic reach of submitted projects:\n * Site visitors to PARTNER Challenge page (on PARTNER site):\n * Number of commenters on submitted projects:\n * Number of links (measured by Google) to PARTNER Challenge page (on PARTNER site):\n * Number of user-generated blog posts (on NetSquared site) referring to the PARTNER Challenge or specific projects:\n * Number of user-generated blog posts (not on NetSquared site) referring to the PARTNER Challenge or specific projects\n * Other\n 3. Technology Emphasis:\n * Type: Mobile Application/ Mobile application development\n 4. Participant Criteria\n * Tax or other status of eligible participants:\n * Official location of eligible participants (for example, do they have to be incorporated or otherwise registered in a specific country or countries):\n * Budget or other required financial information:\n * Organizational size restrictions: * Grant or prize delivery restrictions (full rules and regulations/FAQ’s due to Net2 no later than 1/9/09 – tracked Son the WIKI)\n 5. Project Criteria\n * Can eligible projects be in ideation phase?\n * Can eligible projects be already completed? \n 5. Rules and Regulations\n * Voting rules\n
  24. LOGISTICS\n 1. Project Contacts (name, email, phone):\n * PARTNER or other project staff\n 2. Content Approver (name, email, phone):\n * Person responsible for final signoff on all published content and messaging\n 3. Press Contact (name, email, phone):\n * Person to whom all press inquiries should be referred\n 4. Reviewer Contacts (name, email, phone):\n * Sector specific experts to help review materials prior to launch\n 5. Brand Indentity\n * PARTNER logo (b/w):\n * PARTNER logo (color):\n * Usage rules for PARTNER logo:\n * About PARTNER language:\n * Biographies of any appropriate PARTNER staff:\n
  25. What makes the NetSquared technology challenge model different from other technology challenges? Unlike most other challenges, \nNetSquared challenge process leverages the NetSquared community to provide ongoing support, above and beyond the timeframe of a challenge. At its most successful, the NetSquared technology challenge model democratizes the opportunity for funding, catalyzes community-driven innovation, and is collaborative by design. While most challenges serve the few (the “winners”), NetSquared aims to serve the many—most particularly, the communities served by all the social innovations and ideas surfaced, refined, and showcased during the challenge process and beyond. \n\n Project Participant Motivation\n * Number of Awards/Finalists?\n * Cash Amount of Awards and distribution to each?\n * Other PARTNER-sponsored rewards for participation: (things like publicity, further support, etc)\n * Selection process? Community or panel?\n 2. Success Criteria \n * Number of submitted projects: 125\n * Geographic reach of submitted projects:\n * Site visitors to PARTNER Challenge page (on PARTNER site):\n * Number of commenters on submitted projects:\n * Number of links (measured by Google) to PARTNER Challenge page (on PARTNER site):\n * Number of user-generated blog posts (on NetSquared site) referring to the PARTNER Challenge or specific projects:\n * Number of user-generated blog posts (not on NetSquared site) referring to the PARTNER Challenge or specific projects\n * Other\n 3. Technology Emphasis:\n * Type: Mobile Application/ Mobile application development\n 4. Participant Criteria\n * Tax or other status of eligible participants:\n * Official location of eligible participants (for example, do they have to be incorporated or otherwise registered in a specific country or countries):\n * Budget or other required financial information:\n * Organizational size restrictions: * Grant or prize delivery restrictions (full rules and regulations/FAQ’s due to Net2 no later than 1/9/09 – tracked Son the WIKI)\n 5. Project Criteria\n * Can eligible projects be in ideation phase?\n * Can eligible projects be already completed? \n 5. Rules and Regulations\n * Voting rules\n
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  27. http://www.guardian.co.uk/business/2010/mar/28/google-leaflet-internet-guide\n
  28. OUTREACH\n 1. Lists:\n * Listservs appropriate for email outreach:\n * PARTNER outreach mechanisms:\n * PARTNER partners appropriate for email outreach:\n * Case Studies (Due to Net2 1/9/09)\n
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