Leveraging someone else's list to build your own is one of the BEST ways to market. However, it's also one of the most costly. In the game of internet marketing, a big list is not always the best list. A critical element of email marketing is the email follow up. Watch the presentation to see how to run an effective solo ad campaign. Also if you are looking for the best solo ad providers, click the link below to find out how a select group of people have tapped into list brokers that have a high response rate. http://bit.ly/ZDYLCx Also, the best marketing materials will allow you to run your own coops and also start running your own solo ad campaigns. Click here to get access to those materials that can save you thousands of dollars, but make you millions. http://bit.ly/X2Nrmy Connect with me on Facebook and say hello... http://www.facebook.com/lanell_beckles

1. 7 Critical Mistakes
When Building a List
Through Solo Ads
{ By Lanell Beckles

2.  Fastest way to build list
 Leveraging other’s list to build your own
 Joint venture
 Safe swaps
 Guaranteed clicks (some vendors)
 Buy whole list and pay little per lead
(depending on elements of solo ad)
 Scalable
 Drive massive traffic FAST
Benefits

3.  Costly
 List may be unresponsive
 Lots of elements to test
 Expect low ROI in beginning
Challenges

4.  Talk to provider first to ask about list
 How is list built?
 SEO
 Buy list
 Etc
 Other offers similar to yours
 Demographics of list
 Responsiveness of list
 Ask lots of questions so you can write the most
compelling copy FOR THAT LIST!
1. Communicate with Provider

5.  Build a niche specific list
 A big list is not always the BEST list.
 Look for responsiveness
 Can be beneficial to run ads outside of
niche, but must test before you scale
 Build a list of buyers.
 Not just a big list
2. Running ads outside your niche

6.  Congruency is key to effective solo ad
advertising
 If first ad bombs, tell different elements.
 Headline
 Email copy
 Capture page
 List vendor
 Etc.
3. Not testing elements

7.  Negotiate price.
 This is a business.
 Ask about buyers list
 Ask about smaller list for testing
4. Price Bargaining

8.  Email is critical element many miss in solo ad
advertising
 Effective follow up communication stating
benefits to new subscribers
 Email everyday to list
 Sometimes twice a day
 Unsubscribes are GREAT!
 Never were going to buy anyway
5. No email follow up

9.  Use social proof in follow up
 Blog post
 Video
 Social media
 Pictures
 Press Releases
 Social proof is the one best ways to influence
people.
6. Not using social proof

10.  Two schools of thought here
 Email list what they want (lots of offers)
 Email list one offer (congruency)
 I choose later because:
 Congruency
 Trust
 Once people have bought, they will buy other
products as well
 Trust has been built.
7. Sending too many offers

11.  Looking to build your list, but can’t find good
solo ad providers
 Join our community at Viral Success Network
 Custom capture pages
 Autoresponder
 Banner Ad campaigns
 Up to 1000 click solo ads
 Other training tools to build your business.
 http://bit.ly/16FgFw5
Best Solo Ad Provider

12.  Training part of 6-hour webinar with other
modules on how to build an effective solo ad
campaign
 Learn solo ad marketing to build your list FAST
and create a slew of buyers on your list with
these amazing email marketing tricks.
 http://bit.ly/X2Nrmy
Best Marketing Materials

13.  Connect with me on Facebook
 Link below
 Other marketing tips to build your online
automated business FAST!
 http://www.facebook.com/lanell.beckles
Connect With Lanell B.