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- 1. Website Design: Xyfon Solutions
- 2. Website Design: Tennis BC
- 3. Website Design: Metro Vancouver Commerce
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- 14. C A S E S T U D Y AV Technology for Entertainment An AV Production Fit for a King Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue pellentesque mauris quis rhoncus. About the Customer Services The Result Business Challenge Industry Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue pellentesque mauris quis rhoncus. Nam sit amet magna mauris, id placerat enim. Sed in purus nisl, quis porttitor augue. Donec quis metus massa. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Duis porta neque vel ligula ultrices tempus. Donec sed nunc ac justo fringilla consequat quis eget risus. Morbi in convallis orci. Nam condimentum lectus ut lacus aliquam lacinia. Nullam quis lacus velit, et pharetra libero. Ut ut tortor sed arcu mattis sollicitudin. Quisque tristique viverra justo vel tristique. Aenean nec ante magna. Nunc rhoncus tempor neque eu gravida. Integer suscipit, eros a imperdiet convallis, arcu nunc consequat mauris, et interdum sem odio at lacus. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Duis porta neque vel ligula ultrices tempus. Donec sed nunc ac justo fringilla consequat quis eget risus. Morbi in convallis orci. Nam condimentum lectus ut lacus aliquam lacinia. Nullam quis lacus velit, et pharetra libero. Ut ut tortor sed arcu mattis sollicitudin. Aenean nec ante magna. Nunc rhoncus tempor neque arcu nunc consequat mauris, et interdum sem odio at lacus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue pellentesque mauris quis rhoncus. Nam sit amet magna mauris, id placerat enim. Sed in purus nisl, quis porttitor augue. Donec quis metus massa. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Duis porta neque vel ligula ultrices tempus. Donec sed nunc ac justo fringilla consequat quis eget risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue pellentesque mauris quis rhoncus. Nam sit amet magna mauris, id placerat enim. Sed in purus nisl, quis porttitor augue. Donec quis metus massa. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue pellentesque mauris quis rhoncus. Nam sit amet magna mauris, id placerat enim. Sed in purus nisl, quis porttitor augue. Donec quis metus massa. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Duis porta neque vel ligula ultrices tempus. Donec sed nunc ac justo fringilla consequat quis eget risus. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Duis porta neque vel ligula ultrices tempus. Donec sed nunc ac justo fringilla consequat quis eget risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue pellentesque mauris quis rhoncus. Nam sit amet magna mauris, id placerat enim. Sed in purus nisl, quis porttitor augue. Donec quis metus massa. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Duis porta neque vel ligula ultrices tempus. Donec sed nunc ac justo fringilla consequat quis eget risus. Nunc pulvinar, neque ac luctus rutrum, eros lorem dignissim eros, eget luctus erat mi vitae ipsum. Duis porta neque vel ligula ultrices tempus. Donec sed nunc ac justo fringilla consequat quis eget risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue pellentesque mauris quis rhoncus. Nam sit amet magna mauris, id placerat enim. Sed in purus nisl, quis porttitor augue. Donec quis metus massa.Testimonial Nullam quis lacus velit, et pharetra libero. Ut ut tortor sed arcu mattis sollicitudin. Quisque tristique viverra justo vel tristique. Aenean nec ante magna. Nunc rhoncus tempor neque.
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- 18. City of Vancouver Greenest City Brochure: https://vancouver.ca/files/cov/GC2020-brochure.pdf
- 19. City of Vancouver Business in Improvements Area: Cambie Area Fact Sheet
- 20. 4 | AXIS BC’S WORLD OF TENNIS | SPRING 2012 AXIS BC’S WORLD OF TENNIS | SPRING 2012 5 The Davis Cup has us thinking about tennis in Canada, and where we stand on the global tennis stage. We also got to watch some incredible tennis up close. Seeing those thundering serves from Milos, the otherworldly speed and relentless attack of Tsonga, the brilliantly precise doubles play, the showboating of Monfils live and in person got us thinking about our own games. So we thought we’d toss out a few stats about tennis in Canada – and tennis on our home courts, as individuals. Call it a macro-micro picture. A big step forward, in a country with a modest 120 facilities overall. Here’s to more fresh new opportunities to play all year. were booked for the Davis Cup. 1/3OFCANADIANFANS NUMBER OF NEW INDOOR TENNIS FACILITIES TENNIS CANADA IS CONSULTING ON. No. of ranking spots that Milos Raonic climbed in 2011 (FROM 156 TO 27) 20 HOTEL ROOMS NUMB3RSGAMETHE STATS AND FUN FACTS ABOUT THIS GAME WE KNOW AND LOVE With 6% of BC residents calling themselves tennis players. In a province where it rains half the year in the most populous area, this no small feat. BC’S RANKIN CANADA BYTENNIS POPULARITY. 1st TENNIS FANS OTHER SPORTS 129 GO CANADA GO! You might never know it from the way hockey still reigns in this country, but tennis is gaining a real foothold. The Davis Cup was a great example (and so are the increased instances of ATP and WTA events on Canadian TV outlets these days). CONSIDERTHEMSELVESAVIDFOLLOWERSOFTENNIS. 5,000,000 OFUSCANADIANSPLAYEDTENNISIN2011. THAT’SMORETHAN 12%OFUS,NATIONWIDE. - Guy Forget French Team Captain and Former World #4 (1992) LONGER WHENYOUHIT CROSSCOURT.(Just in case you didn’t already know where to shoot when you’re on the run or defensive.) Overall, the principle of the game is still the same: you have to impose your game, not show any weaknesses, be fit, and in the big points, to – I don’t want say bluff – but to surprise your opponent. In that way, it hasn’t changed. 3.5 Age at which Martin Laurendeau, Canadian Davis Cup captain, believes your personality is, more or less, formed and complete. If you’re a rager, it’s best to tame the beast – and get those negative emotions under control – before then. He mentioned both Borg and Federer as examples of players who were stormy as young players, and almost scarily icy as adult champions. 18 Number of steps that a pro typically travels during the average point. Check your own footwork. We bet you could add 2 steps on every ball – and that if you did, your own rankings would rise on your local courts. 10-12 Average length of a point in a match. This means concentration really is everything. 4-7 SECONDS Croatian Player Ivo Karlovic broke the record for World’s Fastest Serve during a Davis Cup game against Germany. Here’s how it compares to other fast-movers: SPEEDY SERVICE Skydivefreefallspeed(terminalvelocity) 200 km/h IvoKarlovic’sserve 251 km/h CanadaLineTrain 80 km/h ft QUOTED All without looking down at the ball. Now, you’re warmed up. 5 Groundstroke forehands 5 Groundstroke backhands 5 Serves The number of hours that Malcolm Gladwell insists you spend at any activity to achieve mastery. Stay out there, people. Ivo also holds the record for tallest player ever on the tour at 6’10”.
- 21. presents For more information on the Future StarsTour, please visit www.tennisbc.org Under 9 and Under 10 players compete in a new and improved progressive tennis advanced circuit to collect points in a year round race to win prizes! U8 - 1/2 court red ball U9 - 3/4 court orange ball U10 - full court green dot ball 22 | AXIS BC’S WORLD OF TENNIS | FALL/WINTER 2011 AXIS BC’S WORLD OF TENNIS | FALL/WINTER 2011 23
- 22. BC’s public all-season centres will keep your game high and dry this winter. UBC Tennis Centre Vancouver, BC LOWER MAINLAND Grant Connell Tennis Centre North Vancouver, BC Court Rental Fee: $16.00-$23.00/hour Phone: 604-983-6483 www.northvanrec.com UBC Tennis Centre Vancouver, BC Court Rental Fee: $23.00-$29.00/hour Phone: 604-822-2505 www.tennis.ubc.ca Burnaby Tennis Club Burnaby, BC Court Rental Fee: $24.00 -$26.00/hour Phone: 604-291-0916 www.burnabytennis.ca Cameron Recreation Centre Burnaby, BC Court Rental Fee: $20.80- $22.80 per hour + $2.00 Drop in Guest Fee Phone: 604-297-4456 www.burnaby.ca People’s Court Tennis Club: Tennis Academy Coquitlam, BC Court Rental Fee: $27.00/hour Phone: 604-878-8600 www.peoplescourts.com Langley Tennis World Langley, BC Court Rental Fee: $20.00-$26.00/hour Phone: 778-298-0888 www.langleytennisworld.ca Hazelmere Golf & Tennis Club Ltd. Surrey, BC Court Rental Fee: $26.00-$31.00/hour Phone: 604-538-1212 www.hazelmere.com Steve Nash Sports Club Tennis Richmond, BC Court Rental Fee: $30.00/hour Phone: 604-273-5213 www.stevenashtennis.com Steveston Recreation Centre Richmond, BC Court Rental Fee: $16.00-18.00/hour Phone: 604-238-8080 www.richmond.ca Delta Town & Country Tennis Club Delta, BC Court Rental Fee: $26.00/hour Phone: 604-940-7475 www.deltainn.com Great West Fitness Abbotsford, BC Court Rental Fee: $16.80 per person for 1.5 hours Phone: 604-854-3284 www.greatwestfitness.ca RAIN OR SHINE BC’s public all-season centres will keep your game high and dry this winter. SHINE Whistler Racquet Club Whistler, BC Court Rental Fee: $38.00/hour Phone: 604-932-1991 www.whistlertennis.com SUNSHINE COAST/ VANCOUVER ISLAND Cedar Hill Recreation Centre Victoria, BC Court Rental Fee: $26.00/hour Phone: 250-475-7121 www.saanich.ca Oak Bay Recreation Centre Victoria BC Court Rental Fee: $25.00/hour Phone: 250-595-7946 www.recreation.oakbaybc.org Panorama Recreation Centre Sidney, BC Court Rental Fee: $13.75-$24.50 /hour Phone: 250-656-7271 www.crd.bc.ca/panorama Suncoast Racquet Club Sechelt, BC Court Rental Fee: $17.00/hour Phone: 604-741-7858 www.srctennis.ca OKANAGAN/INTERIOR Global Fitness Centre Kelowna, BC Court Rental Fee: $18.00/hour Phone: 250-860-6900 www.globalfitnesskelowna.com Kamloops Tennis Association Kamloops, BC Court Rental Fee: $10.00/hour Phone: 250-372-1783 www.kamloopstennis.ca 12 | AXIS BC’S WORLD OF TENNIS | FALL/WINTER 2011 AXIS BC’S WORLD OF TENNIS | FALL/WINTER 2011 13
- 23. The Stanley Park Open originated in 1931 as a public tournament sponsored by the Vancouver Parks Board and the Vancouver Province newspaper. In 1941, the club players joined the public park players, which has resulted in this tournament growing over the years to reaching the distinction of being the largest community tennis tournament in North America. CELEBRATING 80 YEARS | JULY 9 TO 24 SOME FACTS ABOUT THE TOURNAMENT: IT TAKES A LOT OF BALLS TO COMPETE IN THE STANLEY PARK OPEN Approximately five thousand 1500 MATCHES PLAYED in all categories. CLOSE TO 100 EVENTS OFFERED from under 10 boys and girls singles to mixed 125 adults (combined age) including 4 wheelchair events. 16 DAYS using 16 courts. MORE THAN 75 STAFF, officials & volunteers. 70 CASES of tennis balls are used over the two week period. WWW.TENNISBC.ORG Be part of North America’s largest community tennis event 1500 MATCHES PLAYED in all categories. CLOSE TO 100 EVENTS OFFERED from under 10 boys and girls singles to mixed 125 adults (combined age) including 4 wheelchair events. 16 DAYS using 16 courts. MORE THAN 75 STAFF, officials & volunteers. 70 CASES of tennis balls are used over the two week period. WWW.TENNISBC.ORG Be part of North America’s largest community tennis event 6 | AXIS BC’S WORLD OF TENNIS | SUMMER 2011 AXIS BC’S WORLD OF TENNIS | SUMMER 2011 7
- 25. 16 SECOND CURE In tennis, time management is critical to success. To keep your cool, and stay on top of things, you have to give yourself a moment to pause, and plan the next step. And when you have a routine to return to between points, it makes it that much easier to use your time to your advantage. 1 | POSITIVE RESPONSE Immediately after a point, make some kind of positive gesture. Straighten your posture, pump your fist – anything to help you let go and focus on what’s next and you can do it. 2 | RELAXATION Breathe deeply and walk confidently. give yourself 4 seconds to relax as you walk toward the baseline. TIP: Keep from losing or wandering concentration by focusing your eyes on your strings. 16 SECOND CURE DECIDE: Use your strengths, attack their weaknesses, or both? If you’re not sure, go with your strength. 4 | PREPARATION This is your Excalibur moment. Step up to the baseline for serve. (Or, to the return spot.) Create a routine or ritual, something you are comfortable with. See yourself executing well as you carry out this ritual. If you follow this method closely, you’ll play a whole lot better – and save plenty of dough on rackets! 4015 RED LIGHT SITUATION 2 points down in the game score: Play safe shots. 1530 YELLOW LIGHT SITUATION 1 point up, down or even: Play the point neutral. 3 | CONCENTRATION/ STRATEGIZING Plan your strategy, and visualize the point. What kind of point to play? 1540 GREEN LIGHT 2 points up in score: Go for it! A step-by-step guide on how to manage your time—and your mental game—between points. JEREMY SALVO Jeremy has consistently been ranked in the top 5 in BC’s Men’s Open division and is a former #1 singles and #1 doubles player for the University of Texas-Pan American while on full scholarship. He is also a provincial coach and works with high performance players at the Vancouver Lawn Tennis and Badminton Club. 26 | AXIS BC’S WORLD OF TENNIS | SPRING 2012 AXIS BC’S WORLD OF TENNIS | SPRING 2012 27
- 26. marketline FALL 2011 1 FALL 2011
- 27. FALL 2011 marketline14 marketline FALL 2011 15 Daddy, when can we go! August 21 to September 6 Save on passes at: Pantone 186 Black File: SWY_TM_Horz_2W.eps Description: Safeway TM Horizontal Signature 2 Color on WhiteDate: March 23, 2005 Celebrate a hundred more years of fun at the PNE. Posted with the support of the City of Vancouver. www.pne.ca The PNE’s 100th Anniversary couldn't have fallen in a more exciting year in the city. “We started the year as the 2010 Olympic Winter Games venue for short-track speed skating and figure skating, we welcomed the BC Lions to the new temporary stadium on-site at Empire Field, and we closed out the summer by throwing an amazing 17-day party celebrating our 100th Anniversary,” says PNE President and CEO Mike McDaniel. A celebration years in the making “Every British Columbian has a special PNE memory – first job, first date, first concert or special time with family and friends – and we knew we had to tap into that psyche,” says Shelley Frost, PNE Vice President of Marketing. An integrated and multi-faceted campaign focused on this concept. The campaign needed to appear fresh and current and focused on providing moments of fun and celebration. “What better way to say it than that we were celebrating 100 years of fun?” says Kim Madu, PNE’s Director of Marketing.The 100Years of Fun concept was built on the pillars that formed the foundation of all the great moments on-site – fun, music, sports, family and rides. It was brought to life with a new logo, which was integrated into everything the PNE did. To launch the Fair with a bang, several marquee events were produced, generating buzz before the 100th Anniversary Fair even opened.These included a return of the iconic PNE parade with over 2,000 performers, large inflatables, appearances by Dal Richards, Mayor Gregor Robertson and former Miss PNEs. On opening day, the PNE kicked off the Fair with the biggest concert event of the summer, featuring a four-hour outdoor performance by the Beach Boys and BC’s own Bryan Adams. Bringing fun to life The core of the 100th Anniversary campaign ran throughout the spring and summer of 2010. It included a new website design plus TV and radio spots that took people through the generational memories of the PNE, with every aspect of the campaign designed to invite people to come celebrate the 100th Anniversary at the Fair at the PNE in August.This campaign was supported through merchandise, a community street team, a mascot,TV, radio, outdoor, print, online, contesting, and mobile and social media, and included both mainstream and ethnic media.Web traffic almost tripled from the same period the year before. Other unique consumer touchpoints included: • A 100th Anniversary collector's cup in the shape of 1-0-0. • A commemorative book chronicling the history of the PNE over 10 decades. • A “wrap” around the Pacific Coliseum of 40-foot exterior banners that could be seen from the North Shore. • A free PNE iPhone app, so that guests could tailor their experience, which was downloaded by more than 3,600 users in its first few weeks of availability. CELEBRATING 100 YEARS OF FUN In British Columbia, not many brands – and even fewer non-profit organizations – make it to the 100-year mark. There is no handbook on how to celebrate such a magnificent milestone. The Pacific National Exhibition (PNE), on the cusp of a bright new century, wanted to celebrate with creativity and fun, looking forward to the future while still respecting the organization’s past, showing that they weren't just 100 years old, but they were 100 years strong. • Throughout August, daily tweets were sent out, celebrating great moments in PNE history. • A strong email campaign resulted in open and click- through rates higher than industry standard. An online contest called the 100th Anniversary Awards invited people to vote for their favourite PNE attraction, show, food or event from over the years.This contest resulted in a 20% increase in the PNE email database. • Leveraging their agricultural roots, the PNE partnered with Meadows Maze to have the 100th Anniversary theme cut into their corn maze. All summer, visitors to the maze wove their way through mini-donuts, roller coasters and pinwheels. • A 100th Anniversary mascot and street team attended over 30 local community events. The “100 years of fun” brand was embraced by the entire company. Human Resources launched new 100th Anniversary uniforms for all staff, concessionaires proudly displayed the logo on their booths, hot dogs and hamburgers were wrapped in custom “100 years of fun” paper and local storefronts had windows painted with their favourite PNE anniversary memory. Results In 2010, the PNE generated the highest total revenue ever, exceeding $50 million for the first time in their history. The 2010 Fair at the PNE was the largest and best- attended ticketed event in BC with over 937,000 guests; this is in comparison to attendance levels in the 700–800s during the years of uncertainty when people thought that the PNE was moving.Though some tourist attractions were down 20–40% in 2009 and 2010, the PNE showed growth in attendance of 9.7% in 2010. On-site research showed that 93% of attendees were aware of the PNE’s 100th Anniversary and 65% were somewhat or greatly influenced by the anniversary in their decision to attend. Because the PR team custom-pitched media, the PNE received an astounding $13 million in earned media coverage during 2010. Data from an economic impact study conducted in 2010 showed that the PNE’s 100th Anniversary Fair brought an economic impact of over $40 million to the city of Vancouver and an impact of over $54 million across BC, proving that the thrill of rides, dazzling shows, fluffy ducklings and mini-donuts still draws families and friends together, 100 years later. The rejuvenated image and reconnection with guests helped change perceptions, feed the public consultation process and provide the necessary support for City Council, in December 2010, to approve a new 25-year $250 million redevelopment plan for Hastings Park that would allow the PNE business to grow and thrive into the next century.