Companies are only now realizing that for themselves to participate in this new market driven by a new user driven web, they will have to join in the conversation - learning to listen, to talk, to collaborate and become one with their customers who are the true owners of their brands. Either that or corporations face isolation, irrelevancy and obsolescence.

1. What Managers Need to Know About Web 2.0 (and a little 3) Lance Shields, Sylvia Victor, Go Isobe, Kim Jun hyung, Ian Wakeford Information Systems McGill MBA Japan

3. A survey: What did you all say about Web 2.0?

4. Poll: “Which of these do you use regularly?”

5. Poll: “Which do you think are going out of fashion?”

6. Poll: What do you regularly use the web for?

7. Poll: Do you think companies should participate on social sites like Facebook?

8. Poll: Do you think companies should participate on social sites like Facebook? “ There seems to be a sensitivity to corporate involvement in aspects of the web that are seen as communicative exchanges/free expression. I think corporations have to be careful when they step into these areas of the web or face a backlash that could be quite damaging.” “ There is no point in them taking part unless they understand HOW to communicate in an online forum in a way that isn't repellent.” Why did you say that?

11. How organizations utilize Web 2.0 to create new business models

12. We asked you… “Have you ever clicked on the following online ads?”

13. Twitter.com – innovator of “microblogs”

15. Yammer.com: - “Twitter with a business model”

18. How social media can be used within a corporate environment

22. Aligning your organization to web 2.0

23. Internal & external activity with web 2.0

27. Connecting to Customers at P&G

28. Innovation at P&G Olay® Derma-Pod The fastest-growing Olay sub-brand is the Derma-Pod, a small, one-use portion of Olay with a unique applicator. This deal focused on packaging and design, and was done with Cardinal Health. Images from: www.pgconnectdevelop.com

29. Applying a social computing strategy to a product lifecycle Source: Web-Strategy by Jeremiah (http://www.web-strategist.com/blog/)

32. Web 2.0 Today and in the Future

33. Poll: How do you see the web changing in the future? “ Even the concept of site is going to be eradiated as we move more into maps, location based services for here, me, now. Every point of integration needs a higher creative and more meaningful experience. Entry points will indeed be my friends, where I am, and micro management of my identity.” “ For me the issue of accessibility to the web at any moment (from your mobile) is most important and will have great impact in our lifestyle, although this is a lateral process to the web itself... “ An increasing number of items will bear codes, like bar codes, that may be scanned by ubiquitous portable devices such as smartphones, resulting in information or services becoming available to the user. An increasing number of everyday appliances, tools, vehicles, and systems will connect to the internet. Software will increasingly shift online.” Traffic shaping, proprietary networks, draconic political measures to stem "piracy" and as a bonus a lot of free enterprise and ideological competition. As a result of this: Encryption, anonymization, digital terrorism.

34. Aggregation thru feeds: LinkedIn.com

35. Integration of PC and mobile: Google Android Google has created their own mobile phone operating system called Android that takes advantage of the various Google applications popular on the PC such as Google Maps, Google Calendar, Google video and many others.

36. Integration of PC and mobile: Navitime Mobile restaurant search PC restaurant search

37. WE ASKED YOU…“Do you think blogging is going out of fashion?”

40. A managerial perspective on Web 2.0

46. Top three most frequently failed criteria Source: July 2008, “Best And Worst Of Social Network Marketing, 2008”

47. Top three most frequently passed criteria Source: July 2008, “Best And Worst Of Social Network Marketing, 2008”