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Cherry Media Group Staff & Services
MEET OUR CREATIVE TEAM
                                    OVER 5 DECADES OF RELEVANT EXPERIENCE
                      A native of New Mexico, Lance Cherry has spent the past several years directing and leading a high-
                      profile public relations department, responsible for critical publications, media relations, public outreach
                      and public education programs.

                      Lance has designed and produced everything from postcards to brochures to websites for clients that
                      range from automotive dealerships to construction to hair salons. He has received numerous awards and
                      recognition in the advertising and media industry including an Addy from the El Paso Advertising
                      Federation, Recognition in the Society of Newspaper Design’s annual best of newspaper design and
                      multiple best of Gannett awards.

LANCE CHERRY,         Lance served on the Tourism Association of New Mexico as a board member, representing the outdoor
CEO & ART DIRECTOR    recreation industry. He served as Chairman of the Middle Rio Grande Endangered Species Act
                      Collaborative Program Public Information and Outreach Workgroup. He also served on the Tourism &
                      Economic Impact Assessment Sub-Group of the Drought Task Force for both Governor Gary Johnson and
                      Governor Bill Richardson.

                      Lance received his bachelors of Fine Arts degree in Communication Arts with an emphasis in Visual
                      Communications from New Mexico Highlands University in 1995.



                                   Professional, Relevant, Innovative Design
         CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
MEET OUR CREATIVE TEAM
                                      OVER 5 DECADES OF RELEVANT EXPERIENCE
                        Jaime Cherry has a solid background in education, with a strong passion for conservation and the
                        outdoors. In the classroom, she has developed writing, math and science rubrics and implemented
                        curriculum for differentiated instruction.

                        Creative word construction and out-of-the-box ideas come natural to Jaime. A well thought out
                        combination of words, “Call in sick. Pack your gear. Find your adventure.,” spawned one of the most
                        successful summer marketing campaigns for the New Mexico State Parks system. This simple slogan
                        was presented on T-shirts and became the mantra for New Mexico’s largest lake, Elephant Butte Lake
JAIME                   State Park.
CHERRY, CREATIVE
DIRECTOR                Jaime has a Bachelor of Science in Occupational Education from Wayland Baptist University and is
                        currently pursuing her Masters Degree in Secondary Education.




                                    Professional, Relevant, Innovative Design
           CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
DESIGN/PRODUCTION SERVICES
In business your identity is critical and branding a must. What sets you apart from
   the competition? We can produce custom print material for every situation.
                                 • Stationary/Business Collateral: Business
                                   Cards, Letterhead, Envelopes, Notepads, Newsletters, Forms
                                 • Publications: Trade Magazines, Catalogs, Annual Reports, Custom
                                   Presentations
                                 • Direct Mail: New Products, postcards, Past Client follow-
                                   ups, Buyer Teasers
                                 • Print Advertising: Newspaper, Magazine, Inserts, Specialized
                                   Publications
                                 • Flyers: Product Spec Sheets, Product Comparisons, Event Postings
                                 • Point-of-Purchase: Door Hangers, Table Tents, Comment
                                   Cards, Stand-ups
                                 • Signs: Business and Vehicle signage, Open
                                   House, Magnetic, Billboards
                                 • And Much More!


                         Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
MULTIMEDIA SERVICES
        Maximize your time and effort and improve your image and images
             by utilizing our multimedia services. Services include:

                            •     Television Commercial Production: Write, Film,
                                  Produce and Negotiate Rate
                            •     Radio Commercial Production: Write, Record,
                                  Produce and Negotiate Rate
                            •     Professional Photography Services: Action, Studio,
                                  Onsite, 35mm and digital
                            •     Image Enhancements: Color correction,
                                  Optimization for multimedia use


                         Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
PUBLIC RELATIONS
           The power of the press has never been greater than it is today.
           We have a proven system for getting the most from the press.

                            •     Media Advisory/Release: Write and distribute to
                                  our exclusive state and national media list
                            •     Press Conferences: Product unveil, Business
                                  Opening or announcements
                            •     Media Crisis Management
                            •     Feature Story Development
                            •     Newsletters, Articles, Copyrighting, Editing



                         Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
WEB SERVICES
                   Cherry Media Group is your one stop shop for all
                 your website design, development and hosting needs.
                               • WordPress Website Design
                               • Social Media Expertise – Including but not limited to: Facebook,
                                 Twitter, LinkedIn, YouTube, Flickr
                               • Web Marketing plan – Includes: Reciprocal linking plan, Our how-to
                                 guide on increasing online sales
                               • and web search positioning, keyword development and more.
                               • Website Design: Typical Static Websites Include: Home page,
                                 Contact, Product/ Projects,
                               • Biography/History, Inquiry Forms
                               • E-Commerce Websites: Merchant Accounts, Automated shipping,
                                 Catalog sites, inventory tracking
                               • Pay Direct Website Hosting Plans
                               • Domain Name Registration: www.yourwebsite.com
                               • Personalized Email address: yourname@yourwebsite.com

                         Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
THE TOOLS OF THE TRADE
                   STAYING ON THE CUTTING-EDGE OF TECHNOLOGY

                               Cherry Media Group currently works on both Mac and PC
                               platforms. We do this because of the importance in
                               providing files in formats accepted by the entire industry.
                               We have maintained an in-depth library of past software
                               titles giving us the ability to convert nearly any file into an
                               accepted format. All of this so you can feel confident you
                               can provide your client the services they require. The
                               following is a short list of our most commonly used design
                               and development software and common website
                               applications and programming languages.



                         Professional, Relevant, Innovative Design
CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
THE TOOLS OF THE TRADE
                       STAYING ON THE CUTTING-EDGE OF TECHNOLOGY

Adobe CS3-CS5                            Microsoft Office                       Website Development
•   Adobe Illustrator                    • Microsoft Publisher                  • HTML 4.01
                                         • Microsoft Word                       • PHP
•   Adobe InDesign
                                                                                • WordPress
•   Adobe Photoshop                      • Microsoft PowerPoint
                                                                                • Gallery 2.2.4
•   Adobe Dreamweaver                    • Microsoft Excel                      • MySQL Database
•   Adobe Flash                                                                 • E-Commerce
•   Adobe Acrobat Professional           Additional Software                    • Constant Contact
                                         • QuarkXpress                          • iContact
                                         • Corel Draw                           • Yahoo! Stores (RHTML)
                                                                                • Microsoft Office Live Small Business
                                         • MediaShout
                                                                                  Website Design & Development
                                                                                • Social Networking (I.E.:
                                                                                  Facebook, Twitter, MySpace)

                             Professional, Relevant, Innovative Design
    CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
Professional, Relevant, Innovative Design
                           CHERRYMEDIAGROUP
                4200 Cuba Road NW l Albuquerque, NM 87114
(505) 620-6883 l lance@cherrymediagroup.com l www.cherrymediagroup.com

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Cherry Media Group Staff & Services

  • 2. MEET OUR CREATIVE TEAM OVER 5 DECADES OF RELEVANT EXPERIENCE A native of New Mexico, Lance Cherry has spent the past several years directing and leading a high- profile public relations department, responsible for critical publications, media relations, public outreach and public education programs. Lance has designed and produced everything from postcards to brochures to websites for clients that range from automotive dealerships to construction to hair salons. He has received numerous awards and recognition in the advertising and media industry including an Addy from the El Paso Advertising Federation, Recognition in the Society of Newspaper Design’s annual best of newspaper design and multiple best of Gannett awards. LANCE CHERRY, Lance served on the Tourism Association of New Mexico as a board member, representing the outdoor CEO & ART DIRECTOR recreation industry. He served as Chairman of the Middle Rio Grande Endangered Species Act Collaborative Program Public Information and Outreach Workgroup. He also served on the Tourism & Economic Impact Assessment Sub-Group of the Drought Task Force for both Governor Gary Johnson and Governor Bill Richardson. Lance received his bachelors of Fine Arts degree in Communication Arts with an emphasis in Visual Communications from New Mexico Highlands University in 1995. Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 3. MEET OUR CREATIVE TEAM OVER 5 DECADES OF RELEVANT EXPERIENCE Jaime Cherry has a solid background in education, with a strong passion for conservation and the outdoors. In the classroom, she has developed writing, math and science rubrics and implemented curriculum for differentiated instruction. Creative word construction and out-of-the-box ideas come natural to Jaime. A well thought out combination of words, “Call in sick. Pack your gear. Find your adventure.,” spawned one of the most successful summer marketing campaigns for the New Mexico State Parks system. This simple slogan was presented on T-shirts and became the mantra for New Mexico’s largest lake, Elephant Butte Lake JAIME State Park. CHERRY, CREATIVE DIRECTOR Jaime has a Bachelor of Science in Occupational Education from Wayland Baptist University and is currently pursuing her Masters Degree in Secondary Education. Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 4. DESIGN/PRODUCTION SERVICES In business your identity is critical and branding a must. What sets you apart from the competition? We can produce custom print material for every situation. • Stationary/Business Collateral: Business Cards, Letterhead, Envelopes, Notepads, Newsletters, Forms • Publications: Trade Magazines, Catalogs, Annual Reports, Custom Presentations • Direct Mail: New Products, postcards, Past Client follow- ups, Buyer Teasers • Print Advertising: Newspaper, Magazine, Inserts, Specialized Publications • Flyers: Product Spec Sheets, Product Comparisons, Event Postings • Point-of-Purchase: Door Hangers, Table Tents, Comment Cards, Stand-ups • Signs: Business and Vehicle signage, Open House, Magnetic, Billboards • And Much More! Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 5. MULTIMEDIA SERVICES Maximize your time and effort and improve your image and images by utilizing our multimedia services. Services include: • Television Commercial Production: Write, Film, Produce and Negotiate Rate • Radio Commercial Production: Write, Record, Produce and Negotiate Rate • Professional Photography Services: Action, Studio, Onsite, 35mm and digital • Image Enhancements: Color correction, Optimization for multimedia use Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 6. PUBLIC RELATIONS The power of the press has never been greater than it is today. We have a proven system for getting the most from the press. • Media Advisory/Release: Write and distribute to our exclusive state and national media list • Press Conferences: Product unveil, Business Opening or announcements • Media Crisis Management • Feature Story Development • Newsletters, Articles, Copyrighting, Editing Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 7. WEB SERVICES Cherry Media Group is your one stop shop for all your website design, development and hosting needs. • WordPress Website Design • Social Media Expertise – Including but not limited to: Facebook, Twitter, LinkedIn, YouTube, Flickr • Web Marketing plan – Includes: Reciprocal linking plan, Our how-to guide on increasing online sales • and web search positioning, keyword development and more. • Website Design: Typical Static Websites Include: Home page, Contact, Product/ Projects, • Biography/History, Inquiry Forms • E-Commerce Websites: Merchant Accounts, Automated shipping, Catalog sites, inventory tracking • Pay Direct Website Hosting Plans • Domain Name Registration: www.yourwebsite.com • Personalized Email address: yourname@yourwebsite.com Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 8. THE TOOLS OF THE TRADE STAYING ON THE CUTTING-EDGE OF TECHNOLOGY Cherry Media Group currently works on both Mac and PC platforms. We do this because of the importance in providing files in formats accepted by the entire industry. We have maintained an in-depth library of past software titles giving us the ability to convert nearly any file into an accepted format. All of this so you can feel confident you can provide your client the services they require. The following is a short list of our most commonly used design and development software and common website applications and programming languages. Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 9. THE TOOLS OF THE TRADE STAYING ON THE CUTTING-EDGE OF TECHNOLOGY Adobe CS3-CS5 Microsoft Office Website Development • Adobe Illustrator • Microsoft Publisher • HTML 4.01 • Microsoft Word • PHP • Adobe InDesign • WordPress • Adobe Photoshop • Microsoft PowerPoint • Gallery 2.2.4 • Adobe Dreamweaver • Microsoft Excel • MySQL Database • Adobe Flash • E-Commerce • Adobe Acrobat Professional Additional Software • Constant Contact • QuarkXpress • iContact • Corel Draw • Yahoo! Stores (RHTML) • Microsoft Office Live Small Business • MediaShout Website Design & Development • Social Networking (I.E.: Facebook, Twitter, MySpace) Professional, Relevant, Innovative Design CHERRYMEDIAGROUP l 4200 Cuba Road NW l Albuquerque, NM 87114 l (505) 620-6883 l lance@cherrymediagroup.com
  • 10. Professional, Relevant, Innovative Design CHERRYMEDIAGROUP 4200 Cuba Road NW l Albuquerque, NM 87114 (505) 620-6883 l lance@cherrymediagroup.com l www.cherrymediagroup.com