Don't Panic Guide to Social Media Conference Social Media Wizard Constandina Milios

1. Social Wizard
Improving reach &
engaging with your consumers
Constandina Milios
Online Marketing Manager
Visit England

2. Agenda
• What is the Social Wizard?
• How does it work?
• Benefits of using the wizard
• Getting started
• Final thoughts
• Q&A

3. But first some stats…
• Susan Boyle had over a 100m hits on You Tube, more
than 5 times those who watched Obama's inauguration
• UK internet users:
March 09
• social networks: 9.8%
• online retail: 8.6%
March 08
• social networks: 8.2%
• online retail: 9.7% Source:Hitwise
• There are 225m on Facebook, 125m on MySpace, 40m
on Linked/In, 5m on Twitter and over 112m blogs

4. What is the Social Wizard?
One stop shop to spreading the word

5. How does it work?

6. Promoted on enjoyEngland.com

7. Benefits for business tourism
• Increases reach
• Deepens customer engagement
• Improves search ranking
• Listen to customers
• Free marketing opportunity
• Easy step by step guide

8. Benefits for business tourism

9. Benefits for the consumer
• Increases the amount of
places they can find
information about England
• Makes places feel more real
• More likely to trust a place
• More people are now looking
at images and videos as part
of their research

10. “Peer opinions are highly valued -
82%”
Source: Forrester Research Inc. 2006

11. Getting started
1. Start uploading your content:
www.EEWizard.co.uk
2. Use the tag
enjoyEngland

12. Final thoughts
• Increases reach
• Improves customer engagement
• Content quality
• Free and easy to use
• Start uploading www.eeWizard.co.uk

13. Thank you
Constandina.Milios@visitEngland.org

15. How does it work?
• Venues will go to the site
and walk through a series
of steps
• Each step facilitates them
to set up a social media
profile in a specific
network
• Each page includes best
practice tips and explains
the advantages of what
they are doing and how
best to maintain their
online presence

16. How does it work?
• In step, users are invited to
upload some content –
pictures, information, video
etc
• Each piece of content is
grouped by common ‘tags’
and feeds into
enjoyengland.com (this can
be grouped regionally)
• Enjoyengland.com visitors will
be able to see a rich tapestry
of content that the venues
have uploaded