2. Visit Lancashire’s marketing activity
provided a net Gross Value Added of
nearly £3.3million
and 133 Full Time Employment jobs
3. PR coverage with a value of
£3.5 million
Reaching over 25million consumers
4. For every £1 that LBTB and its
partners invested in Visit
Lancashire’s marketing
activities, £33 of additional income
was generated from the visitor
5. Over half a million enquiries
serviced in 2011 by Lancashire
Tourist Information Centres
6. A record 165 businesses entered
The Lancashire and Blackpool
Tourism Awards 2011
7. Over 2,000 delegates completed
Welcome to Excellence customer
service training programmes