Don't Panic Guide to Social Media Conference visitLancashire Twitter Sarah Lundy

1. Sarah Lundy
Lancashire and Blackpool Tourist Board
e marke7ng manager

2. When: February 2009
Objec7ve: the NOW decision
Driver: New audience and cheap!

3. Plan Plan Plan
Decide who we are talking to.
We talk to Jo in Manchester, 35 or
Steph in Bingley, 43.

4. Followers: 1,411
Following: not all our followers!
Tweets: 640 ‐ approx 2 per day

5. Managing our tweets:
Add links and track clicks
Do not over/under tweet
Stay focused and plan
Use free tools such as HootSuite
Test different types of Tweet

6. New marke7ng tool. New language.
“In her saucy ta.ooed sailor ou3it Onion (the miniature
bull‐terrier) will be the face of ....... h.p://ow.ly/orps”
“Light your ride... then ride the lights h.p://
ow.ly/lGmX”

7. Blackpool Twitrip
Twevent on TwiYer Lane
TwiYer only compe77on

8. We need to promote you!
Your good tweet
Is our re‐tweet
Becomes VisitEngland’s best tweet

9. Check out Okhams Razor who will be returning to Blackpool during
#showzam in February 2010 with this very show!! h.p://ow.ly/voPo
• RT @visitBlackpool Check out Okhams Razor who returns to
Blackpool during #showzam in February 2010 with this very show!!
h.p://ow.ly/voPo.. about 1 hour ago
• RT @VisitLancashire Check out Okhams Razor who will be returning
from web
to Blackpool during #showzam in Feb 2010 with this show!! h.p://
ow.ly/voPo 25 minutes ago from web

10. The Future is Teamwork
Respond
Communicate
Engage
visitlancashire.com
Listen Twi.er.com/visitlancashire

11. Industry TwiYer
Engage
Comment
Act