1. A HORROR SHOW AT THE CINEMAPIEX
Team members- Class Visk2011B
1. Nguyen My Hanh 442321
2. Tran Thi Huong Giang 44234
3. Dong Quang Lam 442314
4. Nguyen Manh Long 442326
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2. Presentation outline
1. Overview.
2. SwOT analysis- six general environment forces
Economic force
Demographic forces
Political/Legal forces
Sociocultural forces
Technology force
Global trend
3. Recommnedations
4.Conclusion.
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3. Overview
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4. PORTER’S FIVE FORCES INDUSTRY ANALYSIS
Rivalry among
Competitors in
an Industry
High
Threat of New
Entrants
Low
The Bargaining
Power of
Suppliers
High
Threats of
Substitute
Products
High
The Bargaining
Power of
Buyers
High
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5. Threat of New Entrants: Low
- Customer loyalty
- High entry barriers
Threats of Substitute Products: High
- Home viewing technology
- Content availability and Timing
The Bargaining Power of Buyers: High
- Low switching cost
- Highly price sensitive
The Bargaining Power of Suppliers:
Medium
- The difference between the number of
film production and distributors.
The Intensity of Rivalry among Competitors in an
Industry: High
- High exit barrier
- A large number of firms
- Low switching cost
- The size of the market is growing more slowly
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6. GENERAL ENVIRONMENT ANALYSIS
Economic force
Moviegoers decrease
 High spend time entertainment, less time for watching movies
 Economic recession, going up ticket price
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7. GENERAL ENVIRONMENT ANALYSIS
Demographic forces.
An unfavorable in demographic trends
 Segment of major customers decrease being inverse with population
 Increase 54 million people in 2025 (17%)
 4 million core age customer (9%)
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8. GENERAL ENVIRONMENT ANALYSIS
• Lower money for investment
• Cost saving in digital cinema is spent directly to
studio>< film exhibition convert from theater
Changing
from
traditional
cinema to
digital
cinema
• Customer feel unsatisfied about the theater
atmosphere, can not endure ,being annoyed
by cell phone, rude response from usher-
>regret $
• Movie at home bring viewers private place
Lacks of
inside
principles
Legal/political
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9. GENERAL ENVIRONMENT ANALYSIS
Sociocultural forces
Weakness
Unhealthier food
Various Culture
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10. GENERAL ENVIRONMENT ANALYSIS
Technology force
Strengh
Vibrancy
(3Dtechnology)
Weakness
Home viewing
technology
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11. GENERAL ENVIRONMENT ANALYSIS
Global trend
Attractive industry
Digital cinema
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12. Theaters'
advertisement
Have souvenirs
available for purchase
Creating an enjoyable
environment
Recommendations
Should be considered by the Cinemaples 12

13. Conclusion
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