Here is our latest & great capability piece.

1. A G E N C Y O V E R V I E W
capabilities and perspective
W W W. P U M P H O U S E C R E A T I V E . C O M

2. :: top line
Pumphouse Creative is a lean, no-nonsense
communication design firm located in the
heart of Dallas’ Deep Ellum. Three elements
define our approach:
:: ability
:: grit
:: experience

3. DEEP ELLUM – Pump hous e Crea tive’ s
w or ld he ad qu ar te rs

4. :: ability
We are a performance-based company.
Sure, we love what we do, and it is a great
way to make a living. But charm and 50¢
will only get you a phone call around here.
Everyone at Pumphouse Creative delivers a
high level of quality, creativity and attention
to detail, or they wouldn’t be here.

5. WE ARE
WHERE THE RUBBER MEETS THE ROAD

6. :: grit
Isn’t glamorous, and can’t be measured,
bought or sold. There are no award
shows honoring it. The same goes for
the creative process if you are taking
it seriously.
Our work is a culmination of concerted
effort, critical assessment and reworking
our creative product until it is on target.

7. if you DON’T LIKE gettin’ your hands dirty,
don’t pick up the tools.

8. :: experience
Know-how can be measured not only in years,
but also in diversity. Our work has led us
through agencies of every size and shape.
We’ve worked on everything from national
print advertising in publications such as
The Wall Street Journal and Rolling Stone to
National Promotions and Web Rollouts. This
ain’t our first big rodeo. So check out some of
our work on the following pages, and give us a
call if you want the full story.

9. the spurs ain’t the re to make
the boots look pretty.

10. ::Client
Drive The Foundation
::Discipline
Brand Development, Web Design
::Deliverables
Web, Direct Mail
::Background
We were approached to help brand & create a web site for
a for profit enterprise which also serves as a fund raising
resource for school districts. For each online driving school
enrollment a portion of the proceeds goes to the student’s
school district.
::Approach
This project was equal parts database design, art direction
and ensuring web architecture usability. The target was not
so much young people, but parent’s of young people who
would be enrolling their children.
::Results
Our client has been overwhelmed with enrollment and
the database has saved the client labor in tracking which
school districts are due funds. Thanks to both our creative
combined with the strength of the business concept, we
have been busy rolling this out into 15 school districts in
the Dallas Fort Worth area.

11. ::Client
Society of Petroleum Engineers/ATCE
::Discipline
Event Promotion
::Deliverables
Printed Collateral including Conference Program, Exhibitor
Prospectus and Attendee Flyer
::Background
For the past 87 years, ATCE has been the leading technical
conference in the E&P world, bringing together emerging
technologies; state-of-the art innovations; leading-edge
companies and organizations; and thousands of engineers,
scientists, managers, and executives each year.
::Approach
Just a few of the challenges in working with SPE are
continually leveraging the SPE brand, separately promoting
their various conferences, and keeping each conference
fresh from year to year.
::Results
We are currently in our sixth year of designing and producing
the marketing collateral for this SPE conference and several
others, including the Offshore Technology Conference. Our
clients have been consistently happy with our efforts, and
they continue to reward us with bigger and better projects.

12. ::Client
Caesars Entertainment Corporation
::Discipline
Print Collateral, Point of Sale
::Deliverables
Duratrans, Posters & Banners
::Background
One of the largest entertainment, hotel & gaming
companies leaned on Pumphouse Creative to deliver
some top-notch grand opening materials for their
Tunica property.
::Approach
This project was an exercise in following graphic standards
while keeping the creative fresh. The rewards message
has it’s own creative dialogue which we used in the
Tunica location.
::Results
This project was a last minute hail mary and Pumphouse
caught the ball and ran with it. We had a little over a week
to take 65 collateral pieces from design to production-ready
files. We’ll call this one a touchdown and we even ran it in
for two points. +

13. ::Client
BlackBerry (Integer Group)
::Discipline
Promotional Advertising
::Deliverables
Print Advertising, Point-of-Purchase
::Background
This concept was presented to BlackBerry for a promotion
in which the consumer received a free iPod shuffle with the
purchase of a BlackBerry 7520.
::Approach
BlackBerry’s core market is very corporate, but the iPod
giveaway presented an opportunity to have a bit of fun.
Juxtaposing the usually conservative BlackBerry brand
with the far “funkier” culture of the iPod brand seemed
like the perfect solution. Kari Luna from Happy Little Atom
came up with a headline, and we kicked it up a notch with
the perfect visual.
::Results
This was a very successful promotional concept and we have
to give full credit to the creative marketing staff at BlackBerry
for taking a chance. Our visuals and headline added the
finishing touch that helped BlackBerry increase sales of their
7520 device, and loosen up a lot of ties in the process.

14. ::Client
Carlson Restaurants/T.G.I. Friday’s International
::Discipline
Promotional Advertising, Web Design
::Deliverables
Radio, Television, Point of Purchase Materials, Menus, Web
Sites, Bar Materials, Novelties
::Background
For the past three years PumpHouse Creative has been
working with T.G.I. Friday’s International on a wide variety
of promotions and initiatives.
We’ve come up with concepts and designs for annual
promotions including, New Year’s, FIFA World Cup, Super
Bowl, Halloween, Carnival, Holiday, Mother’s Day, Father’s
Day, Thanksgiving, St. Patrick’s Day, Fourth of July…you get
the picture, if it’s a holiday or a celebration, we’ve done it.
We’ve also launched new Menu and Bar initiatives including
Small Plates, Friday’s Speaks Italian, Party Platters, Tex Mex,
Mojito Madness and co-promotions with Diageo on Smirnoff
Vodka as well as Jose Cuervo Tequila. And, we’ve also
helped keep all of this creative as well as sensitive internal
documents available to a world-wide franchisee audience in
real time thanks to a secure online ftp managed by us.
::Approach
Between Scott Benton’s slick style and Mark Roberts’
out-there creative executions Pumphouse Creative
focuses on delivering diverse creative, which still carry’s
T.G.I. Friday’s brand narrative.
::Results
Our relationship with T.G.I. Friday’s has flourished into a great
partnership. In addition to creative promotions and launches
of new initiatives, the PumpHouse team has been invited on
several in-house brain storming sessions to provide our unique
perspective on their amazing brand.

16. ::Client
Southland Corporation (Integer Group)
::Discipline
Promotional Advertising
::Deliverables
Poster, Counter Card, Change Mat, Static Cling, Dangler
::Background
The Integer Group came to us for help with these promotional
materials for 7-11’s VCom automatic teller machines. The
VCom is like an ATM on steroids, and the goal of this point-
of-purchase was to let H&R Block consumers know they could
cash their tax refund checks at any VCom location.
::Approach
The goal was to come up with point-of-purchase that
conveyed the look and feel of commerce and, most
importantly, conveyed the message in a legible,
concise manner in both English and Spanish.
::Results
Since we were working for another agency on this project,
we have not been privy to any quantifiable data. The
feedback on the aesthetic aspect of the work has been
very positive and the design was repurposed for use on a
similar promotion with JacksonHewitt. So we must have
done something right.

17. ::Client
Williamson-Dickie
::Discipline
Consumer Promotion
::Deliverables
Standee, Banner, Poster, Counter Card, Shelf Talker, Tear Pad
::Background
In this annual promotion, workers are nominated via a write-in
essay, and the hardest-working of the bunch is selected for
the perfect blue-collar prize package. This year, the package
included a truck, a custom motorcycle from BMC Choppers, and
a trip to Vegas for the Pro Bull Riding Championship, along
with a dozen lower-tier prizes.
::Approach
We wanted to portray the worker in the art, but realized
that photography would be too specific. After a little head
scratching, we came up with the silhouette of the worker with
the tool box. We also wrote the headline, which definitely
passes our standard of “shorter is better”, and effectively
communicates the idea behind the promotion.
::Results
Dickies loved this artwork so much they boosted it for the look
and feel of the microsite. The client was also thrilled that we
were able to design and produce the entire promotion in about
three weeks, enabling them to make their “insane” in-store
deadline. As the promotion is still in progress, there aren’t any
numbers on store participation or submissions, but Dickies is
expecting a very solid result.

18. ::Client
Lone Star Beer
::Discipline
Event Marketing
::Deliverables
Print Advertising, T-Shirts & Website
::Background
In the ‘60s, ‘70s, and ‘80s, Dallas had its own personal
version of American Graffiti on Forest Lane in North Dallas:
a place for teens to cruise, show off their car, sneak a beer,
maybe get lucky in love.
We partnered with Lone Star Beer to recreate the good ‘ole
days for just one night on June 4.
::Approach
This is one of those kid-in-a-candy-store projects and we
ran with it. The creative is retro-70’s with a hot rod look
that will never go out of style. Lone Star was a perfect
partner on this event and they helped knock this event out
of the park.
::Results
Pumphouse Creative probably put on one of the largest car
11
5 • 20
shows in Dallas for 2011. We had over 1,000 cars and well
r1
over 3,500 spectators according to The Dallas Observer. The
tobe
sponsors were happy, we were happy and the spectators
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were beside themselves. We will do this again soon!
rd
satu

19. ::Client
Triumph Motorcycles, USA
::Discipline
Promotions
::Deliverables
Print Advertising, Web Key, Web Site
::Background
At the heart of Triumph’s philosophy is a firm commitment
to developing truly unique motorcycles that are distinctive
in looks, design and performance. Triumph’s aim is to craft
motorcycles that deliver a great riding experience through
the fusion of a well-balanced, easy to handle chassis and
strong, flexible engines. The result is an inspiring range of
motorcycles delivering intelligent, usable performance
::Approach
Triumph’s came to us because of our experience with
promoting Rockers vs Mods Dallas wanting a promotion
aimed at the Cafe Racer crowd. We were asked to merge the
heritage with new technology with the Triumph brand. This
promotion has a web-key included with instant win prizes.
The consumer simply puts the Triumph-style key into their
computer and they could instantly win very unique cafe
bike to gear to admission to special events. Triumph gathers
a bit of information and drives people to special test drives
at participating dealers around the U.S.
::Results
Our client is happy with the creative and we are in currently in
production with the web-keys, photo shoot & web site.

20. ::Client
William Noble Rare Jewels
::Discipline
Catalog Development
::Deliverables
Print & Web Catalog
::Background
William Noble is a high-end jewelry store, specializing in
rare, estate and historically significant jewelry. In addition
to their annual holiday catalog, they wanted an online
version to work with their existing web site.
::Approach
Pumphouse Creative worked together with Olga Arseniev
Creative to design the look and feel of the print catalog.
The jewels were the focal point of the piece, and were the
only design elements utilized in the interior of the catalog.
We executed all of the layout, in addition to extensive
color correction and retouching. The online version of the
catalog was built in Flash to allow complete control of
design, typography and color.
::Results
Both the printed catalog and the online version were
very successful. So much so that we have been selected to
present concepts for the next season’s catalog. If you’re in
the market for a 70-carat diamond necklace, look for our
work in your mailbox.

21. ::Client
Nokia Theatre
::Discipline
Event Promotions
::Deliverables
Capabilities Brochure
::Background
Nokia Theatre, in addition to being a great concert venue,
features outstanding amenities for hosting small trade shows,
product rollouts and other corporate events. This brochure was
designed to sell those capabilities to meeting managers and
other potential corporate clients.
::Approach
The client supplied us with a list of the venue’s amenities
and some photography of the facility, and very little else.
We used the distinctive architecture of the building to
drive the design, giving it a clean and open look that
meshed well with the photography of the venue, our
primary visual elements.
::Results
The client was thrilled with this piece, feeling that it
both captured the spirit of the venue and met their
communication needs. A senior executive at Anschutz
Entertainment, the theater’s parent company, stated that
it was one of the best looking pieces produced for any
of the Anschutz venues — a huge compliment for us.

22. ::Client
LiveNation / House of Blues
::Discipline
Design, Marketing & Web Design
::Deliverables
Brochures, Print Collateral Concierge Membership Card
& Web Site
::Background
The House of Blues grew out of founder Isaac Tigrett’s love
for the unique American art form known as the “the Blues”.
Weaned on this music during his early childhood in Tennessee,
one of Isaac’s goals was to introduce the world to the music
of the rural south, including the Blues, Rhythm and Blues,
Gospel, Jazz and Roots-abed Rock & Roll.
::Approach
As a retainer client we had very busy periods and a few lulls
in the work. During one of these lulls we developed this
concierge program as an unsolicited project for the House
of Blues. We know their business very well and the current
concierge relationships were developed ad hoc and we felt
it was important to formalize these critical connections.
This has a simple points system rewarding concierges
with meals, tickets and events which they can either use
themselves or pass along to their clients.
::Results
Pumphouse Creative presented these layouts over six
months ago and they are making their way through the
upper echelons of Live Nation. Cross your fingers for us!

23. ::Client
Sotherby Homes, a Shaddock Company
This card is Realtor Incentive Program
::Discipline your ticket to
the good life! Go to www.sotherbyr
standings and enter
ewards.com to see your
for additional points
and rewards.
Promotions, Brand Advertising, Kiosks
::Deliverables WIN: Sell and close four Sotherby Homes
in 2007 and you will drive away
in the ultimate realtor car, a 2008
Mercedes GL450*.
Print Advertising, Collateral, Web & Event Marketing ALSO, $500 above your percentage
will be added to your Sotherby
Realtor Rewards card immediately
::Background upon your first closing!
Because Sotherby has over 40 years in the industry,
the marketing director was looking for a fresh approach PLACE: This year, sell and close two
Sotherby homes and win a trip for
two to the Virgin Islands in 2008!
to selling homes in an increasingly tough market. AND, when your office is in the
top 10 for net sales within the
promotion period, your Office
Manager or Broker also qualifies
for a trip for two!
::Approach
We analyzed Sotherby’s business with fresh eyes and came
up with some unique solutions. To start with, we hired
SHOW: Recieve your reward card with
$100 on it upon your first showing
of a Sotherby Home.
PLUS, for each additional showing
a real estate agent as a consultant to help with initial we will add $100 to your card**!
brainstorming. With his help, we developed a strategy that
involved new technology as well as traditional media. LIVE LARGE SELL BIG: See Sotherby Homes Sales Consultant for complete details. Not valid with any other o er or previously written contracts. Sotherby Homes “Sell Big, Live Large” promotion good only on a Sotherby
home sold in the Dallas/Fort Worth area between March 1, 2007, and April 30, 2008. Sotherby Homes Realtor Incentive Card to Sales Consultant prior to the signing of the contract. Sotherby Homes reserves the right to
terminate program or change rules at any time. Prices, plans, dimensions, features, speci cations, materials or availability of homes or communities are subject to change without notice or obligation. Copyright® 2006 Sotherby
Homes - All Rights Reserved.
The end result was an innovative promotion which utilized THE SOTHERBY PETER ISLAND VIRGIN ISLAND TOUR PROGRAM: Only eligible to licensed realtors in the Dallas/Fort Worth area. Realtor® must register client utilizing the Sotherby Homes Realtor Incentive
Program card at rst visit. O er only available on homes that close between January 1, 2007 and December 31, 2007. All prices subject to change. In the event of co-op sales, both realtors will receive credit for 1/2
sale. Realtor® investor sales are not eligible for program, this program cannot be redeemed for cash. Travel destination subject to change without notice. Sotherby Homes has the sole discretion to cancel or change
the promotion at any time without notice.
the strengths of technology, emotional appeal, traditional
media and brand messaging.
::Results
The client was so pleased with our promotional ideas,
they had us develop a consumer campaign. The realtor
promotion will roll out next year, and by all accounts it
is far superior to anything they or their competitors have
come out with to-date.

24. ::Client
Innovation Medical
::Discipline
Web Design
::Deliverables
Web Site Design, Content Management System
::Background
The purpose of Innovations Medical is to provide their
patients with the best treatments available for skin care,
body shaping, and other cosmetic procedures. They are
often one of the first practices in the nation to offer
new technological advances in body shaping and skin
rejuvenation. Chief of Staff, Dr. Bill Johnson, has been
serving the Dallas / Ft. Worth community since 1984.
::Approach
This website for a North Texas aesthetic medical practice
went from 25 to almost 100 pages of content in a little over
a month. Along the way, we implemented a custom content
management system, integrated their library of over 75
videos into the site via Google Video, implemented a custom
SEO management system which allows their 3rd party SEO to
edit site meta tags right in their web browser, and developed
a site search function which uses those meta tags to deliver
Google-style search results on any page in the site.
::Results
Since this redesign, their bounce rate has dropped by 30%
and stayed down.

25. ::Client
Elk Corporation Roofing Products
::Discipline
Collateral Design
::Deliverables
Pocket Folders, Sell Sheets, Installation Instructions,
Warranty Cards and Product Brochures
::Background
Elk Corporation is a well-established building products
company with a legacy of product innovation, quality,
reliability and unmatched beauty in all of their building
products. Pumphouse Creative has maintained a long-
standing relationship with Elk Corporation, designing and
producing print materials for many facets of their business.
::Approach
This was a large project that required diverse skills to
complete successfully. From project management and
print production, to old-school typesetting and a bit
of design, we utilized our talents to complete this job
on time and within budget.
::Results
Upon completion, the response was so favorable that
Elk asked us to develop a similar packet for their Peak
Performance Contractor program.

26. :: who we are
Our experience has given us insight into
when it’s best to use finesse and when to
crack the ball for all it’s worth. Following
is a brief overview of our long, dubious
illustrious careers.

27. Work History: Career Highlights:
Pumphouse Creative – Dallas, TX Two years helping Michael Cory design and produce
Principal, June 1998 to present catalogs for Footaction. Working with John Norman
Freelance Designer – San Jose, CA/Dallas, TX on international ads for adidas. Every time I get
August 1996 to May 1998 a thank-you letter from a truly satisfied client.
Working my way from print to interactive design
The Promotion Network – Dallas, TX and back again.
Art Director, January 1996 to July 1996
AvreaFoster, Inc. – Dallas, TX Personal:
Designer, June 1994 to December 1995 Born in Dallas. Raised in Dallas. Lives in Dallas.
Thrown out of Catholic school in the 4th grade.
StatCat, Inc. – Dallas, TX Dropped out of freshman year at SMU to become
Production Artist, May 1992 to May 1994 a graphic designer. Became a graphic designer.
Scott Benton StatCat, Inc. – Dallas, TX
Intern, October 1991 to April 1992 Uh Huh’s:
Principal Photography. The cello. Hemmingway. Cormack
Brand Experience: McCarthy. 1963 Jaguar XK-E. Greene & Greene.
adidas, American Airlines, BankOne, Baylor Miles Davis. Anything post-modern and Japanese.
Hospital, Caterpillar, Community Coffee, Dickies,
Dr Pepper, First USA Bank, Footaction, Frito-Lay, What Scott Likes Most About His Career:
Gatorade, Imprimis Group, JCPenney, MadMan “That my work has continued to improve over the
Lures, Nike, Nokia, Nokia Theatre, Nortel, Pepsi, years and has consistently met or exceeded the
Sara Lee, Society of Petroleum Engineers, STRINCO, expectations of my clients. Overall, I think I’ve had
Suiza Foods, Utilicorp United, W@P Forum, Word a positive impact on the brands that I’ve had the
Publishing. opportunity to influence. Last but not least, as my
uncle used to say, it beats the hell out of selling
Strengths: insurance.”
“The ability to keep working on projects long after
everyone else has given up hope. A psychic eye for
typography. Faith in my own convictions.”

28. Work History: Strengths:
Pumphouse Creative – Dallas, TX An innate ability to appraise a situation and see
Principal, August 2005 to present the possibilities for my clients. Understanding
LCR Group – Dallas, TX that there is more than one solution for every
Account Director, December 2004 to July 2005 problem.
Square 1, Inc. – Dallas, TX Career Highlights:
Account Director, January 2003 to November 2004 Garnered national television and public relations
M/C/C, Inc. – Dallas, TX exposure for Corona Extra with placement in
Account Manager, September 2000 to December 2002 Super Bowl XXXIV (2000).
The Richards Group, Inc. – Dallas, TX Personal:
Account Supervisor, December 1998 to August 2000 Born and raised in Houston, Texas, and proud
of it. Likes to jump out of planes and race
Bruce McElroy Moroch & Associates – Dallas, TX
Account Executive, July 1995 to November 1998 heavily modified cars. Doesn’t take himself or
Principal life too seriously.
Brand Experience:
7 UP, Baylor Healthcare Foundation, Centris Uh Huh’s:
Information Services, Corona Extra, Corona Really good audio gear, German cars, speed and
Light, Cube Solutions, Dave & Buster’s, Direct lucky breaks.
Energy, Dr Pepper, Galaxy Aerospace, Hummer,
McDonald’s, Metro PCS, Modelo Especial, Negra What Bruce Likes Most About His Career:
Modelo, Netier Technologies, Oldsmobile, “That my industry changes and evolves as
Pacifico Clara, Schweppes, Star Ranch, US frequently as the human condition. That no
Dialtone, Valor Telecom. two clients are the same and that I’m not
panhandling on the street.”

29. Work History: Midway Games, Miller Beer, Minute Maid, Nike,
Pumphouse Creative – Dallas, TX Nokia Theatre, Pacific Bell, Pepsi, Philip Morris,
Principal, June 2003 to present Phillips Petroleum, Pizza Inn, Sapporo, Southland
Corporation, Suiza Foods, Tyson Beef & Pork,
Square 1, Inc. – Dallas, TX
United Distillers & Vitners, Utilicorp United, VHA
Studio Manager, March 2001 to June 2003
Healthcare, Vignette, Whataburger.
DDB Dallas – Dallas, TX
Studio Manager, August 1998 to March 2001 Strengths:
Barnes Brand Advertising – Seattle, WA “I do two things: Tell you what I’m going to do,
Art Director, June 1997 to August 1998 and then do it.”
The Promotion Network – Dallas, TX Career Highlights:
Studio Manager, December 1995 to June 1997 Concepted Smirnoff’s “The Russians Are Coming”
promotion for Barnes Brand, which placed an actual
Mark Roberts Fuqua & Eyre – Dallas, TX
Designer, November 1993 to December 1995 Russian MiG 17 Fighter jet in bar locations.
Principal
The StatCat/CatPak – Dallas, TX Personal:
Production Artist, June 1992 to November 1993 Reared in Tacoma, Washington, and left as soon as
Boykin & Roberts – Dallas, TX humanly possible. Lives in a historic home, built in
Owner, October 1991 to November 1993 1918, and drives obsolete vehicles.
Brand Experience: Uh Huh’s:
ABC Radio, AMD, American Airlines, Arizona Jeans, My Maida, urban mountain biking, fiddling on
Bronco Bowl, Cingular, Dallas Mavericks, Dallas machines, live music & dead writers.
Morning News, Dave & Buster’s, Dillard’s, Dr Pepper,
Elk Roofing, ESPN, Excel Meats, The Family Place, What Mark Likes Most About His Career:
Footaction, Frito-Lay, The Gambrinus Corporation “I constantly get projects that force me to explore
(Corona and Shiner Bock), Gatorade, Hampton areas outside my comfort zone.”
Hotels, Icehouse Beer, In-N-Out Burger, JCPenney,
Kraft Foods, Lender’s Bagels, Mary Kay, McIlhenny,

30. Give us a shot

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