The document outlines a marketing plan for the album "Lambeerski Blown Up" by an artist named Lambeerski. It discusses the artist's existing strengths like their live following and social media presence. It then lists weaknesses, such as a lack of presence on Twitter. The plan proposes raising awareness through websites and a three city tour. It provides details on distribution through both digital and physical retailers, as well as a streaming partnership with SongCast. Potential brand partnerships are also mentioned.

1. Lambeerski
Blown Up
Lambeerski
Blown up

2. Strengths
• Already established a live show
following
• Has a strong Facebook and MySpace
following

3. Weaknesses
• No Twitter
• Limited funds

4. Awareness
• Break.com
• SongCast.com
• Blown Up Tour
• 3 Cities
• 3 Shows

5. Lambeerski
Blown Up
12 tracks
SRLP: $8.99 Digital
Lambeerski
Blown Up

6. Distribution
• VintageStock Download Cards
• SongCast.com
• EDGE Distribution

7. Distribution
Lambeerski SongCast.com
Record
Stores iTunes, Amazon,
EDGE
emusic, MediaNet.

8. SongCast.com
• $5.99 per month
• 1 time fees $19.99 per album and $9.99
per single
• Monthly royalty payments to Paypal
account

9. Partnerships
• Rane - Scratch LIVE and SIXTY-EIGHT
Mixer
• Bawls energy drink

10. Suggestions
• Official Artist Website with eCommerce
• FizzKicks.com
• ArtistDirect.com