During Google for Entrepreneurs week, the Google staff in Austin shared the best tips and practices in using Google for businesses. This slideshare contains information gleaned from those presentations. I then presented this Google information at a bloggers conference in San Antonio called BlogITSA!
7. Search Engine Marketing
• Google offers two options
• Google AdWords
• GoogleAdWords Express- for smaller
businesses
• http://www.google.com/awexpress
12. Google’s network of SMB partners
• http://www.google.com/partners
• ReachLocal.com – in San Antonio
• Yodle.com – in Austin
13.
14.
15. Google + for Businesses
• Integration with local pages, calendar, Gmail
and YouTube
• Connection – through hangouts – a video chat
with up to nine other people.
• Verify your Google + page to unlock features
such as higher visibility in Google search
• Custom URLs
16.
17. SEO Strategy
- Merge Google + and YouTube
- Use Hashtags # to encourage discoverability
- Add a Google + Badge to your site
- Google + Ripples – identify brand advocates
For more information:
http://www.googleplusdaily.com/
Get found on Google3.6 billion searches everydayHalf of the businesses around the world still don’t have a website97 percent of customers research a product, service online
You cannot pay to rank higher on organic search results in Google
Find out how Google sees your siteSign up for alertsTell Google about your sitehttp://youtu.be/COcl6ax38IY
How doAdwords and Adwords Express work? Advertisers pay for clicks. There’s no contracts, no spending amount, you can control what you spend. Adwords Express allow you to reach people within a 15 mile to 40 mile radius of your business.
http://www.howtogomo.com
What is Google Analytics? A free and easy to use web tool that will give you unique insight into search behavior and visitor behavior for your site along with demographic information.Where are visitors coming from?What keywords did they use?Am I creating effective content?How can I improve site interaction
Monitor the web for interesting new contentHourlyDailyWeeklyUp to 1,000 different termsMonthlyKeep tabs on competitors, industry and more
Google Local is basically a business directory
Google Plus is the second largest social network with 359 million active users. It passed up Twitter in January of 2013, but still trails behind Facebook with 500 million users
400 million usersOne log-in to do all of the things to manage your business in a single placeI
Email - $50 per year per userDocsCalendar Drive
Go to the annual Google for Entrepreneur’s event in Austin in October of every year