Digital marketing is the trend that connects people globally. It is necessary to know about digital maketing. You can learn basics in our workshop. The course covers the following topics: 1. Introduction to Digital Marketing 2. Developing a Digital Plan 3. eCommerce/Websites Marketing Strategies (SEO, SEM, SMM)

1. Search Engine Marketing
By
Institute of Digital Marketing India
A Unit of Basket Option Pvt Ltd
JGI ventures initiative
Karnataka
Email :info@digitalmarketinginstitute.edu.in
Workshop on
(An Introductory Session)

2. Search Engine

3. Search Engines
(A few)

4. Google
Google search engine is a major search engine
among all available search engines. Many
people rely on google for any kind of
information that is necessary. It was founded
in 1998 and within the short span of time,
they are able to serve millons of people in the
world.
YouTube is one of the
best Place for Video
Marketing. We upload 1
video for our client and
duplicate the video with
large number of titles ,
and keywords, giving a
wide range of niche
customers view them.

5. Yahoo stands next to Google in
search. It is an American
Multinational founded in 1995 and
is known for its web portal services
and yahoo search engine.
Yahoo

6. Bing
Bing is a search engine that
brings together the best of
search and people in your
social networks to help you
spend less time searching and
more time doing.

7. Digital Marketing Institute іт аn Online аnԁClassroom based Online Marketing
training аnԁmatter-οf-fact job oriented professional training body. Wе teach ουr
students marketing οn thе web.
Wе аrе digital strategists fοr organizations tο give thеm poised online marketing
result. Wе hеƖр, develop online businesses tο next level
Here’s hοw wе rесkοn thаt wе саn hеƖр уου achieve thіт:
Wе provide quality, timely аnԁrelevant training іn Digital Marketing tο individuals
аnԁorganisations through Digital Marketing Experts.
Wе erect knowledge аnԁskills іn Digital Marketing through industry based expert-
led training programmes fοr аƖƖ levels οf encounter.
Wе connect Digital Marketing Professionals wіth aspiring Digital Marketers.
Wе hеƖр YOU mаkе sense οf Digital Marketing.
ABOUT US

8. OUR VISION
To be a Thought Leader in the way Enterprises Create,
Manage, Transform & Communicate their Brand
Globally
OUR MISSION
Local Brands Global Markets

9. OUR TEAM
SUMIT
PAREEK Chief Executive
Saya Augustin
Varun Jamwal Vinutna Yetukuri
Lakshmi Sastry

10. Event Details
The one day course covers the
following topics:
• Introduction to Digital Marketing
• Developing a Digital Plan
• ecommerce/Website Marketing
Strategies (SEO, SEM, SMM)

11. 1. Introduction to Digital Marketing
90 Minutes (9:30 AM to 11:30 AM)

12. Strategies in Digital Marketing

13. Aligning Internet with Business
Objectives

14. Mobile Marketing

15. Online consumer Behavior and
Navigation

20. 2. Developing a Digital Plan
(120 minutes)

21. eCommerce/Websites Marketing Strategies
(60 minutes: 12:30 PM to 1:30 PM)
Online sales, Lead Generation
and Landing Pages

22. Search Engine Marketing
60 Minutes: (01:30 am to 2:30
pm)
• Search Engine Optimization
• Affiliate Marketing
• Display & Banner Advertising
• Pay Per Click Marketing
(Google Ad Words)

23. 30 minutes Lunch Break
(2:30 PM to 3:00 PM)

24. Social Media Marketing
3:00 PM to 3:45 Pm (45 Minutes)
• LinkedIn for Business
• Facebook for
Marketing
• Twitter for Marketing
• Google +
• Local Business

25. Break (3:45 PM to 4:00 PM)

26. Practical Session
(1 Hour)
• Do & Don't Session
• Case Studies
• future general

27. Interesting Right!?
Then Slide next….to contact us

28. Jain College Auditorium,
#44/4, jayanagar 9th block,
Behind big bazaar,
Bangalore, Karnataka,
India

29. info@digitalmarketinginstitute.edu.in
+91 8904830821

30. See you at the Venue!!
Thank You