2. SCORE®Counselors to America’s Small Businesses Welcome to SCORE, Los Angeles 400 Chapters nationwide Over 11,000 Volunteers Active & Retired Entrepreneurs and Executives Serving over 360,000 Clients

3. Our Mission To provide professional guidance and information to maximize the success of America’s existing and emerging small businesses. We create Success Stories…

4. bb

5. Please hold all the questions till the end when we’ll do an open Q & A session for all your questions. kiwi@seokiwi.com

6. “Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. AvinashKaushlik, Analytics Evangelist, Google.

7. Covering Today. The importance of Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!

8. WHAT IS SOCIAL MEDIA? Social Mediadescribes a new set of internet tools that enable shared COMMUNITYEXPERIENCES, both online and in person.

9. Word of mouth marketing on Steroids.

10. Social Media is not a fad, It’s a fundamental shift in the way we communicate.

12. How many on Twitter?

14. Putting Social Media Into Perspective 1990’s – 2007: Hot Successful Economy

15. 1990’s – 2007

16. 1990’s – 2007

17. 1990’s – 2007

18. 1990’s – 2007 People spending beyond their means

19. 1990’s – 2007 fast money and Instant gratification One touch relationships Wham, Bam, Thank You MadamEconomy.

20. Early 1900’s

21. Early 1900’s Everyone worked in small tight knit communities

22. Early 1900’s Trust and word of mouth meant everything

23. Early 1900’s Building relationships and customer service was the #1 priority

24. People worked hard, long hours. If you did a bad job everyone knew about it If you did a great job everyone knew about it.

25. Last 3 Years Dazed and Confused Wondering what’s next?

26. The Point Is! ...

28. Old fashioned Customer Service ?

29. Push Marketing

30. Now Today, 2011

31. Just do it!

32. Poll ... How many of you have used search.twitter.com?

33. Local Dog Walking Business ...

34. Listen & Engage www.search.twitter.com Advanced

35. Keywords Location

36. Hey @djangievee did you hear about the new dog park in Santa Monica? It’s amazing, here’s the info … goo.gl/atFqE

37. Pediatric Dentist

38. Hey @MrPajitnovcheck out this great video on how to clean your baby's teeth! goo.gl/LVdyv

39. Set Goals, Track ROI 10 Engagements a day (20 minutes) 50 (5 days a week x 4 = Month ) 200 Engagements a Month 20%(conversion rate) 40Mth 10%Turn into Clients = 4 New Clients a Month 4 x 5,000 = $20,000

40. Listen Offer great help/advice, don’t over sell!! Re-Tweet useful information Add some humor  Be consistent, it’s a marathon not a sprint. Twitter Etiquette

41. www.tweetdeck.com

43. 1% of Face Book Traffic

44. SEO & Social Media “Both Google & Bing have confirmed that social signals impact rankings” www.searchenginewatch.com

45. https://developers.facebook.com/docs/plugins/

46. #1 – There’s No ROI #2 – Social Media is Still Too Young #3 – We Need To Control Our Message Overcoming Objections

47. You can’t really put a $ amount on customer caring. #1 There’s No ROI

48. July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model. #1 There’s No ROI (cont.)

49. #1 There’s No ROI (cont.) No exact number but In my experience and in those that I’ve studied right now you can expect about $3 - $4 ROI on each social member per year. $22,700,000 x $3 = $68 Million * Not official Numbers, estimates only

51. FB – 650,000,000

52. YouTube – Watch 100,000,000 per day

53. LinkedIn – 100,000,000

54. Twitter – 75,000,000Stats courtesy of www.econsultancy.com

55. #2 – Social Media is still too young (cont.) 1980’s – 1990’s Zagat was it!!! 2004– Yelp is formed 2007 – Yelp reports 5 Million Unique Visits 2008 – Zagat try’s to sell for $200 million (no takers) Aug 2009 – Yelp reports over 25 million unique visitors Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft. Dec 2010 – Zagat get’s back in the game V’s

56. #3 - We need to control our message What if someone says something bad about us?

57. #3 - We need to control our message (cont.) So What!

58. #3 - We need to control our message (cont.) You can’t control your message . . .

59. Statistics

60. Statistics (con’t)

61. Who Social Media works BESTfor:

62. Who Social Media DOESN’T Work Well For:

63. Books

64. www.wefollow.com www.mashable.com www.socialmediaexaminer.com Webinars … www.internetmarketingclub.org www.hubspot.com/marketing-webinars/ People to follow … Follow Me! @seo_kiwi

65. The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance between themselves and their competition. Gary Vaynerchuck Quotes

66. Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care. It’s a marathon not a sprint. Social Media takes time not money. Final Thoughts . . .

67. Workshops Offering ongoing workshops including; Starting Your Own Business Creating a Successful Business Plan Financing Your Business Marketing Franchising Internet Marketing & Social Media Promoting and Protecting Your Invention And Others Check out our Workshop Schedule at SCORELA.ORG

68. Services Face-to-face counseling at no charge Email counseling at no charge Business workshops - nominal cost Website resources at www.scorela.org Free presentations from highly successful entrepreneurs Thank you for coming