2. Who is this guy? Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears I’m Certified Started digital marketing agency 2 years ago 5 things you (hopefully) don’t know about me
3. I require 3 pillows to fall asleep… (head, knees, 1 to cuddle with)
8. What Can you Expect to Learn? A Little Bit of History Understanding of Search Results Intro to Social Media Local Business Listings Online SEO tips for strategy, website and linkbuilding
9. Start from the Beginning History of Search Google, YouTube, Yahoo, Bing, Facebook On and Off Page, Image, Local Business
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11. How Search is Evolving Real Time Results Universal Search Social Media Profile
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13. Naked Pizza “69 percent of sales generated during a one-day Twitter advertising blitz”
21. Website Strategy Website Structure Keyword Research What are you competitors doing? Who is our target market? How do we want our target market to interact with us online?
25. Identifying the Market Identify your potential clients Convert the Visitors Build an experience online for them to interact Content (site, blog, twitter) Imagery Interaction with Widget (ie mortgage caculator) Brand Experience
26. Website Optimization Coding Techniques Meta Website Data Site Structure Keep the Site Updated Internal Website Linking
38. Link Building for Small Business Profile links (ie. meetup profile) Blog comments Forums Writeups on other sites (ie press, blogs) Social Media Bookmarking Local Business Listings Don’t cheat with buying links Directory submissions, doesn’t work anymore
40. Thanks for your time. How can you learn more? Chris Campbell 312-229-0038 http://www.lakeshorebranding.com Twitter @lsbranding
41. Resources SEO Moz Search Engine Watch Search Engine Land SEO Book Chicago SEO Meetup Group Chicago Affiliate Meetup Group Lakeshore Branding Blog David Mihm
42. Free Tools Google Webmaster Tools Google Analytics Google Alerts Google Keyword Tool
Notas do Editor
Yahoo, Alta Vista, Lycos started in the mid 90’s Google was launched in 1997 by Sergey Brin and Larry Page as part of a research project at Stanford University. It uses inbound links to rank sites. In 1998 MSN Search and the Open Directory were also started. The Open Directory, according to its Web site, "is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors." It seeks to become the "definitive catalog of the Web." The entire directory is maintained by human input.
Explain search results- ads, local (1, 3, 10 pack) and organic results
Social media, for sites like amazon you will look for a bike and it will show you last five that your friends reviewed first in the search results
New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
Chicago Dominos
Dominate local search with local listingsDifferent ranking factors from organic search results
Universal business listing.com (express info usa.com)Claim listingsCreate profile on the dozens of local / sustainable info sites (this creates citations) Make sure your profile has your keywords in the title, description and keyword areas of the listing Select the proper business categories Customer Reviews Add photos, videos, coupons, hours to local listing- creates better user experience
Xml sitemap, robots.txt, meta data, page title, link anchor text and titles, alt, clean urls,
Code- no tables, css and html
Insight linking
Fresh Content, unique content, a good writer is great for search engines and even better for conversions
Profile links, blog comments, forums,writeups on other sites, social media bookmarkingDon’t cheat with buying links or directory submissions