Drive-to-Store: Screen-Phone convergence sur lafrenchmobileday.com (drive to store)

1. Drive To Store
Comprendre les enjeux…

2. Les Slides de l’Expert
Si vous utilisez les informations de cette présentation, merci de citer le nom de l’entreprise et @lafrenchmobile

3. Lafrenchmobile.com1er communauté de l’industrie mobile créé en 2010
regroupant 390 Entreprises.
Objectifs
- Faire connaître la communauté aux Annonceurs et Marques
- Trouver son prestataire pour la création de services mobiles
- Déposer son Appel à projet sur la marketBrief du site Web
- Faire connaître aux Médias traditionnels les 390 acteurs de la communauté
- Réunir cette communauté tous les 2 mois sur des thèmes particuliers

5. +
Drive-to-Store:
Think&GoNFC
The last meter influencer
> Screen-Phone convergence
Janvier 2014

6. +
Drive-to-Store: NFC-Screen

introduction
Confidential

7. +


Think&GoNFC/BLE
Proximity (NFC & BLE) Solutions and Services that change
Retail Shopping experiencewith Connected Objects
14 people

Experts in NFC: coming from Gemalto, ST Microelectronics, Inside Secure

Experts in Web: J2E, PHP, SQL, Database

Experts in Mobile: phone fragmentation management

Marseille, Bus Dev in Paris and Singapore

Over 30 Customers: Casino, Carrefour, Leclerc, La Poste, …

Multiple French &IntnlAwards

8. + Market data:
Connected Stores & Shopping Experience
NFC= 90% NFC Card penetration in 2014
20% NFC Phone penetration
and 50% of new phones are NFC !
BLE= 20% penetration in 2014
and iBeacon/Apple pushing Hard (2014)



10 Millions of NFC Phones in France beg of 2014.
French Cities become NFC, 64Me investment
1 Billion of NFC objects worldwide (Forrester, Sept 2012)
Confidentiel Think&Go NFC

9. +
9
NFC & BLE

a Unique Shopping Experience
iBeacon/ BLE, …
NFC
Need battery
No battery
1- 20 last meters
last meter
Caisse

10. +
T&G NFC : NFC Solution provider
Software - Service
=> Application (Web&Mobile) + Service
Retailers/
Brands
Smart Objects
Manufacturing
Product info,
Tap-to-Basket, Mobile Payment
NFC-Shopping
x
NFC connects to Smart Objects:
BT pairing, Active NFC, NFCpowered objects
x
NFC-Connect
No NFC-Payment

11. +
11
NFC-Shopping Casino – Oct 2012
1st Worldwide Full-NFC Supermarket

12. +
Dynamic NFC-Screen

13. +

Current Screens are weak !
Screens are passive objects with difficult Information Transfer

first level of interactivity: Touch-Screen
1- Select info
2- pick by QR
or 3- pick by NFC
… difficult to pick up information.
Confidential

14. Introducing
+ Multi-points Dynamic NFC-Screen:
the natural ‘Content Distributor’

Screens become interactive surfaces that Transmit and
Receive information using NFC >> BI-DIRECTION

NFC Phones can pick up multiple and dynamic information.
Confidential

15. +
Patents:
NFC-Screen overall concept, bi-directional
Awards in 2013: 7 !!
Winner of GSMA MWC NFC Challenge,
3 x 1st Prizes at Wima Monaco
Winner at Crea13
2 x 1st Prizes at Cartes Sesames
Confidential

16. +
Targeted Markets / Use Cases

Retail



Extended shopping
Window dressing
Digital Signage


Mall
Transport

Train Station

Airport
 Games

17. +
NFC-Screen Platform for Merchants

18. +
18
Coupons/Offers distributors:
Cards or Phones
T&G and
HighCo des nouveaux magasins, des nouveaux coupons !
Chaqueheure,
ilreste:
5 Coupons
ilreste:
18 Coupons
il reste:
4 Coupons
il reste:
0 Coupons
revenez dans
1 heure
il reste:
2 Coupons
il reste:
0 Coupons
revenez dans
1 heure
il reste:
6 Coupons
il reste:
15 Coupons

19. +
Next Gen Ad/Content Platform
Content:
> Web
Coupons
Tickets
…
Load-to-Card
> Screen
Web
Mobile
Account
> Mobile App
Web
Portal
BLE or NFC phones + NFC Cards
> POS
BLE POS or NFC POS (Famoco)
Users access
for Load-toCard account
Merchants /
Brands to
posts Offers

20. +
Analytics
Confidential