Tennessee Social Media for Prevention
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This document provides an overview of using social media for prevention. It discusses how social media allows for increased participation and conversation. Examples of social media platforms that can be used are discussed, including blogs, social networks, photo sharing, videos, bookmarks, and wikis. Statistics on internet and social media usage in the US are presented. The document encourages prevention organizations to engage audiences through various social media tools and channels.
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Tennessee Social Media for Prevention
- 1. Social Media for Prevention Tennessee Prevention Congress September 22-24, 2008 A Closer Look
- 2. LaDonna Coy 2
- 3. Getting to know you ... 3 Source: worldcafe
- 4. These things I know ... We connect, engage or become increasingly irrelevant It’s about our conversations This is the Age of Participation We have the tools of mass collaboration A change in our “thinking” is required 4
- 5. While we were sleeping .... 5
- 6. “When we change the way we communicate, we change society.” --Clay Shirky 6
- 7. Not a Change in Increment ... ... but a change in kind 7
- 8. X Where are we now? 8 Source: Ross Mayfield
- 9. A different view 9
- 10. Experience social media 10
- 11. List Social Media options 11
- 12. Consider the fit 12
- 13. Just one next step 13
- 14. Do you remember when ... 14
- 15. What’s Social Media? Isn’t it about What about Conversation? openness No, it’s about It’s about Nah, it’s about community. connecting. participation. Photo: yoshi Source: www.icrossing.co.uk/ebooks
- 16. Social Media Wikis Social Bookmarks by the Slice Blogs Audio Podcasts Social RSS Video Networks Podcasts Web Conference Photos & Courses 16
- 17. The Old Way Coalition members Coalition Partners Policymakers Your Message Mainstream media Youth Parents Photo:17 megs_pics
- 18. The Way It Is! Parents Law Enforcement Business State/Tribal/Local Gov Community Your Message Youth Media Healthcare School Religious-Traternal Civic/Volunteer Youth Services Dr. Craig Lefebvre, GWU CADCA Forum 07 18 Photo: Megs_Pics
- 19. The Way We Were Consumption Website Google Search Information Portals # Visits Eyeballs & Click-throughs Internal development 19
- 20. Communications Tools 20 Source: Coyenator
- 21. Our Survey said ... 21 Source: Forrester Research
- 22. A different view 22
- 23. 23
- 24. dance V The pattern we’ve known ... Email only Read, watch and listen Search & Collect info 24
- 25. ... is changing ... t Devel op om men C Write w Email only R evie Publis h Rate Join Read, watch t ml c Conne and listen x SS Netwo rk R Search & Collect info ...we have more choices 25
- 26. Data Match 26
- 27. Percent of adults who use the Internet? 73% 27 Source: Pew Internet & American Life Project
- 28. Percent of American teens ages 12-17 who use the Internet 94% 28 Source: Pew Internet & American Life Project
- 29. 87% Percentage of parents who are online 29 Source: Pew Internet & American Life Project
- 30. Percentage of families who have broadband at home 73% 30 Source: Pew Internet & American Life Project
- 31. Percentage of online teens who have Internet access at home 89% 31 Source: Pew Internet & American Life Project
- 32. Percentage of teens who say they go online most often at 77% home 32 Source: Pew Internet & American Life Project
- 33. 71% Percentage of online teens who have a cell phone 33 Source: Pew Internet & American Life Project
- 34. of age -29 nt 18 rce es Pe ag s ma il? ult use e ad o wh 90% 34 Source: Pew Internet & American Life Project
- 35. Percentage of teens who use email 92% 35 Source: Pew Internet & American Life Project
- 36. Percentage of adults ages 30-49 who use email 85% 36 Source: Pew Internet & American Life Project
- 37. 70% Percentage of adults ages 50-64 who use email 37 Source: Pew Internet & American Life Project
- 38. Percentage of teens who have created some type of online 57% content 38 Source: Pew Internet & American Life Project
- 40. Experience social media 40
- 41. Take a Break 41
- 42. Social Media Wikis Social Bookmarks by the Slice Blogs Audio Podcasts Social RSS Video Networks Podcasts Web Conference Photos & Courses 42
- 43. Social Networks Build Develop personal Profile pages Connect with Share Communicate people content 43
- 44. Social Networks 44
- 45. http://www.facebook.com 45
- 46. http://www.myspace.com 46
- 48. Blogs 48
- 50. 50
- 51. 51
- 52. Title and Theme -About you/org -Links -Blog roll -Widgets Your Post -Badges etc 52
- 53. Paper Blogging Blog Site 53
- 54. Your Favorite Food & Drink • A title • Write a short post • Include name and location • Tag your post • When you are finished, place your blog in the middle of the table 54
- 55. Really Simple Syndication (RSS) • syndication -- makes your blog feed available to others who want to follow what you are writing about 55
- 56. Netvibes 56
- 57. insert screen to blog post on Connected Communities 57
- 58. 58
- 59. http://www.flickr.com Online Photos
- 60. What is Flickr? Even if you don’t load pixs To Flickr, you can search And use photos bearing a Creative Commons license. Got a camera phone? Load photos directly from Your camera phone.
- 62. What can coalitions do with flickr?
- 64. Add Notes
- 67. Organize Presentations Document Re-use Remix Make stuff slideshows BLOGS Tag Event albums badges Share Remember: Creative Commons 67
- 68. Your Community
- 72. 72
- 73. YouTube Program Benefits •Premium Branding •Increased upload capacity •Rotation in “Promoted Videos” •Optional Fundraising button •Listing on “Nonprofit channels” and Nonprofit videos pages 73 http://www.youtube.com/nonprofits
- 74. YouTube Tips & Tricks • NonProfit Tip Sheet • How to Run Video Campaigns • Advice making/editing video • How to use Google tools e.g., raise money 74 http://www.youtube.com/nonprofits
- 75. What ideas do you have for using photo sites like YouTube? 75
- 76. http://del.icio.us Photo: massdistraction
- 77. What is it? Tags People
- 78. Again, What is a Tag? Your own words to describe online items Photo: Beth Kanter
- 79. What’s it good for? Resources Materials Research Reviews Podcasts News Collaboration Best Practices Photo: babblingdweeb
- 80. Who in your network would you most want to share with? Photo: Kansasexplorer
- 84. Social Media Game 84
- 85. 85
- 86. Communication Tool Decision Tree 86
- 87. Table Talk 87
- 89. When we change the way we communicate, we change society. --Clay Shirky 89
- 90. Photo Citations • istockphotos on slides 1, 6, 7, 10, 11, 12 13, 14, 16, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 40, 41, 42, 43, 53, 55, 89 • http://www.flickr.com/photos/worldcafe/1968082561/ • http://www.flickr.com/photos/graphicfootprints/ • http://www.flickr.com/photos/zakh/337938459/ • http://www.flickr.com/photos/amylenzo/119927340/ • http://www.flickr.com/photos/cobalt/613795033/ • http://www.flickr.com/photos/ross/481518848/ • http://www.flickr.com/photos/niwru/1102144588/ • http://www.flickr.com/photos/emry/2174754680/ • http://www.flickr.com/photos/megs_pics/2447290680/ • http://www.flickr.com/photos/megs_pics/2446449091/ • http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG • http://www.flickr.com/photos/worldcafe/427392968/ • http://farm3.static.flickr.com/2284/1701619878_d9ae3201a8_m.jpg • http://www.flickr.com/photos/nyki_m/2702287648/ • http://www.flickr.com/photos/sharynmorrow/124428600/ • http://www.flickr.com/photos/babblingdweeb/532676582/ • http://www.flickr.com/photos/kansasexplorer3128/159717699/ 90
- 91. References & Resources • Pew Internet & American Life Project http://www.pewinternet.org/ • Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com/ • Flickr http://www.flickr.com • YouTube http://www.youtube.com • YouTube for Nonprofits http://www.youtube.com/nonprofits • Del.icio.us at http://del.icio.us • Pew Internet & American Life Project at http://www.pewinternet.org/ • Forrester Research at http://www.forrester.com/rb/research • Jeremiah Owyang Blog (Forrester) at http://www.web-strategist.com/blog/ • Technology in Prevention Blog at http://technologyinprevention.blogspot.com • Technology in Prevention wiki website at http://technologyinprevention.blogspot.com • Office of National Drug Control Policy at http://www.whitehousedrugpolicy.gov/prevent/ index.html • What is Social Media? http://www.icrossing.co.uk/ebooks • Common Craft Show http://www.commoncraft.com/ • Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com/ • Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html 91
- 92. References & Resources • Facebook http://www.facebook.com • MySpace http://www.myspace.com • Connected Communities at http://connectedcommunities.ning.com • Blogger www.blogger.com • Wikispaces www.wikispaces.com • YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI • YouTube, What are community values at http://www.youtube.com/watch?v=hqmj2EybIQI • YouTube, Drinking & Driving PSA http://www.youtube.com/watch?v=Hq2WqyfYiuI • YouTube, Brownies, http://www.youtube.com/watch?v=njsWZ7J35Us • CADCA Institute Blog at http://prevention.typepad.com • Oregon Partnership Blog http://opblog.wordpress.com/ • Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/ • Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/ index.html • Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/ • Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/ • ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx • Coalitions in Prevention http://communityprevention.blogspot.com/ 92