Social Media in Prevention for the Oregon Prevention Conference, Sept 14, 2010, Eugene, Oregon.

3. #orprevcon Hashtag :-)

4. Do you remember when… What’s Changed?

6. ICT at computer “ The idea was that everybody would be putting their ideas in, as well as taking them out.” --Sir Tim Berners-Lee

7. Connect Listen Observe Comment Collaborate Learn Create Publish The Social Web

8. People … having conversations and sharing stuff online. … less about Outreach and more about “Engagement” Source : km Social Media

9. Why is this important? Why do we care?

10. Distinctions

11. How & where do you participate online?

12. In what ways does your organization or agency participate online?

13. Creators Spectators Joiners Collectors Critics Conversationalist Inactives 27% Groundswell by Josh Bernoff & Charlene Li/ Forrester Says …

14. Creators

15. Conversationalists

16. Critics

17. Collectors

18. Joiners

19. Spectators

20. Inactives

21. Can you join them? Source: Ross Mayfield Where are your people?

22. Because 3 out of 4 Americans use social media technology Source: Forrester, The Growth of Social Technology Adaptation

23. Because 2,000,000,000 YouTube videos viewed every day Source: YouTube Fact Sheet

24. Twitter Growth 190 million Twitter visitors p/mo 65 million tweets per day

25. Source: Techxav

26. Because Social Media ... Is where the people are Social technology is shifting power away from established media ... to the hands of the people. Image Source: LaDonna Coy Inauguration Day 2009

27. The message is what the people say it is. Source: Editor B

29. “ When we change the way we communicate, we change society.” --Clay Shirky

30. The dance has changed Our Work

31. Expert Models “ Knower” Image Source: David Wilcox

32. Networked Models “ Learner” Image Source: David Wilcox

33. SoMe & Community Framework Social Media & Community Framework

34. Connect & Listen

35. Search, discover, listen

37. Sarah’s Google Alerts

38. Network & Communicate

39. New opportunities

40. Researchers on FB

41. Circles of SA Recruitment video Community events Recruitment

42. Contribute Create Buzz

43. Julie Hynes

44. delicious Network and research and resources

45. http://www.flickr.com/creativecommons/

46. Sample CC Using Creative Commons

47. Create Buzz

48. Tweet

50. Participate and Collaborate

51. Online Polls & Surveys

52. To: 22333 From: 19234 Your Name Session 1

53. To: 22333 From: 7349 Your Name Session 2

54. TEDxChange

55. SoMe & Community Framework Social Media & Community Framework

56. Your Online “Home”

58. Why is social media important? When we change the way we communicate, we change society. --Clay Shirky Here Comes Everybody

59. We connect, engage or become increasingly irrelevant These things I know ... It’s about our conversations .. that matter We have the tools A change in our analog “thinking” is required

64. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source. Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. Oregon Prevention Conference September 14, 2010