People in prevention are discovering ways to put social media to work for prevention to expand reach, build capacity, influence norms and engage people. This webinar offered through the Community Prevention Initiative (CPI) was funded by ADP and administered by the Center for Applied Research Solutions (CARS). Presented by LaDonna Coy, Learning Chi.

1. Social Media in Substance
Abuse Prevention
Indispensible Tools for Expanding
Reach, Building Capacity and
Influencing Norms
Webinars are offered through the Community Prevention Initiative (CPI), which is
funded by the California Department of Alcohol and Drug Programs (ADP)
and administered by the Center for Applied Research Solutions (CARS).
LaDonna Coy, MHR, CPS, CDLA
Learning Chi, Inc.
www.ladonnacoy.com
April, 2013

2. 2
Primary Prevention
Capacity building w/
Social media and live
Virtual Learning, Training,
Interactive webinars
Clients/Partners
• CSAP / CAPT
• CADCA
• CARS
• Kansas BHS & Prevention
Network
• Kansas Family Partnership
• Kansas Head Start Association
• Eagle Ridge Institute
• Omega Point International
• Paxis, Inc
• PIRE
• Safe & Caring Schools
• Collaborative Conversations
• Oregon Research Institute
• ODMHSAS
• Free Spirit Publishing
• Washington DSHS/DBHR
• Wisconsin Clearinghouse
• MIPH
The surest way to provoke
the imagination is to seek
out environments you have
no experience with.
LaDonna Coy
MHR, CPS, CDLA

3. 3
Where
are you
curious?

4. Learning Objectives
• Define social media
• Identify distinctions between traditional
and social media
• Recognize the value of social media
Assessment (listening)
• Outline/Map your social media presence
• Discover the right social media tools for
your goals

5. Do you remember …
B.E.

6. We create the technology and then …
..the
technology
creates
us!

7. Social
Media?
What is . . .

8. Why
is social media
important
to prevention?

9. Social Media is ...
a game changer

10. When we change the way we
communicate,
we change society.
--Clay Shirky

11. In a simpler time …

12. Now … networked learning

13. Then and Now
Expert to audience Networked expertise
Presentation Interaction
Reach Engage
Curriculum & training Social & Informal learning
Information focus Relationship focus
Search Subscribe
Service delivery Community engagement
Silos & Gatekeepers Open access/Network
Cooperation to Collaboration Collaboration to Collective
action
Content management Community management

14. Where & How
is social media
being used
in prevention?

15. If you have goals to:
• Assess/gather data
• Provide information
• Build networks
• Host conversations
• Collaborate on projects
• Increase awareness/visibility
• Recruit members or supporters
• Extend the life of Trainings/events

16. Assess/gather data
Meet Sarah Fischer
Kansas SPF SIG
Project Manager

17. 17
Vanity Search
Have you done a search on your
own name?
•Yes
•No

18. Vanity Search
• Organization or coalition name
• Director/Project Coordinator’s name
• Key Stakeholders or Partners
• Your Topic or Issue
• Notice other organizations popping up
with yours on first page of search
• Use alternative search engines e.g.
Twitter, Bing, Yahoo, etc

19. Netvibes

21. Meet
Kansas Family Partnership
Provide information

22. Visual Networking

23. Increase awareness/visibility
Meet Brenda Rhodes
Outreach Specialist
Southwest Prevention Center

24. Collaborate on Projects – Build Network
Meet the KPN Stewards
Kansas Prevention Network

25. The Collaboratory

27. Recruit members/supporters
Vickie Adams
Coalition Director
Circles of San Antonio

28. Recruit members/supporters
http://www.youtube.com/watch?v=sAdkOZdU5Bc

29. Safe Streets Coalition
Topeka, KS

30. Extend the life of Trainings/Events
Hashtag: #TSTEngage

31. Kansas
Prevention Network
Quarterly Virtual ShareFest
Host online Events

32. 32
32
X
 Alerts
 RSS Reader
 UserVoice
 Social Networks
 Wikis
 E-Newsletters
 Video
 Microblogging
 Presentations/Events

33. 36%
33Source: http://bit.ly/9NBmcc
36%
36%
23%
68%
73%
14%
2011 Social
Technographics

34. 34
Creators

35. 35
Conversationalists

36. 36
Critics

37. 37
Collectors > now Curators

38. 38
Joiners

39. 39
Spectators

40. 40
Inactives

41. Where
are you
Now?

42. 42
Online/Offline
OnlineOffline

43. 43

44. 44

45. Getting Started
Developing Your Presence

47. Practice Maturity Scale

48. 48 Photo: brutal
Listen
Observe

49. How many utensils & containers
does it take to make dinner?

50. How do we choose our tools?

51. Social Media Formula
Create Your

52. 52
SPF-e
Social Media

53. Developing Your Presence

54. 54
The dance has changed
Our Work

55. When we change the way we
communicate,
we change society.
--Clay Shirky

56. 56
We connect & engage in social media
or become increasingly irrelevant
These things I know ...
It’s about our conversations
and free range learning
We’ve entered the Age of
Participation
We have the tools of mass
collaboration
Now … to change our “thinking”

57. Thank you for
your participation!
Please don’t forget to fill
out the evaluation.

58. Center for Applied
Research Solutions (CARS)
923 College Avenue
Santa Rosa, California 95404
707.568.3800 Phone
707.568.3810 Fax
www.cars-rp.org

59. Photo Citations
• Moth http://www.flickr.com/photos/28859335@N00/135824507
• Protest http://www.flickr.com/photos/editor/4656148830/
• Network illustrations http://socialmedia.wikispaces.com/Communications+game
• Network http://www.flickr.com/photos/luc/1824234195/
• Map http://www.flickr.com/photos/ross/481518848/
• Groundswell ladder http://bit.ly/9NBmcc (Forrester)
• Groundswell 3-year trend Source: http://bit.ly/arCgyr (Forrester)
• Forrester’s Empowerment Social maturity scale http://bit.ly/ojBXYr
• Cat http://www.flickr.com/photos/66164549@N00/2487291985/
• Dog http://www.flickr.com/photos/brutalworks/39868154/
• Social media periodic table http://www.cadca.org/content/periodic-table-social-media-tools
• Café http://www.flickr.com/photos/graphicfootprints/
• Toolbox http://www.flickr.com/photos/zakh/337938459/
• Listening http://www.flickr.com/photos/amylenzo/119927340/

60. References & References
• Shirky, Clay, (2009) Here Comes Everybody.
• Bozarth, J. (2010). Social Media for Trainers.
• Li, C., Bernoff, J. (2011) Groundswell: Winning in a World Transformed by Social Technologies
(audible version)
• Kanter, Beth & Fine, Allison (2010). The Networked NonProfit: Connecting with Social Media
to Drive Change
• Pew Internet & American Life Project http://pewinternet.org/Static-Pages/Trend-Data/Whos-
Online.aspx
• Meeting Roles (PLANC)
http://technologyinprevention.wikispaces.com/file/view/NewPLANC.pdf (PDF)
• Groundswell ladder http://bit.ly/9NBmcc (Forrester)
• Groundswell 3-year trend Source: http://bit.ly/arCgyr (Forrester)
• Forrester’s Empowerment Social maturity scale http://bit.ly/ojBXYr
• Spidergram
http://technologyinprevention.wikispaces.com/file/view/WhereNHowRev031709.pdf (PDF)
• Developing Your Presence
http://www.flickr.com/photos/coyenator/5996776090/in/photostream
• Coalitions Social Media Communications Audit
http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc (DOC)
• Social Media Periodic Table http://www.cadca.org/content/periodic-table-social-media-tools

61. This presentation is licensed under CREATIVE COMMONS.
This means you can use it, or parts thereof, as long as appropriate
attribution is given and your resulting product is made available under this
same license. The license prohibits using this presentation for commercial
purposes. A list of citations and links is included for your reference and use.
Please cite all creative commons photos to the original source.
Suggested Attribution:
Source: LaDonna Coy, MHR, CPS, CDLA, Learning Chi, Inc. for the Center for
Applied Research Solutions, April, 2013.