This is a presentation I prepared as part of a Masters course in Tourism for IPAC School of Management in Annecy, France. There are lots of interesting links to websites promoting sustainable forms of transport.
3. Learning objectives
Understand worldwide, European and French
trends in tourism mobility
Be able to define ecomobility
Learn from examples of best practice in
ecomobility from around the world
Understand the key steps involved in putting in
place an ‘ecomobility’ project
www.lacbleuconsulting.com
4. Course content
“An inconvenient truth” : Film about climate change
European transport policy : a response to global
warming
Transport in France
Statistics
Impact on the environment
Who is responsible for what?
Growing trend for ecomobility
Trends in tourism mobility
Setting up an ecomobility project: key steps
Tourism in 2023: 4 scenarios…
5. Put simply…
We are travelling more and more…
We are causing more and more harm to the environment…
WHAT ARE THE POSSIBLE SOLUTIONS TO THIS
6. An inconvenient truth
An Inconvenient Truth is a 2006
documentary film directed by Davis
Guggenheim about former United
States Vice President Al Gore's
campaign to educate citizens about
global warming via a
comprehensive slide show.
Opening in New York City and Los
Angeles in 2006, the documentary
was a critical and box-office
success, winning 2 Academy
Awards for Best Documentary
Feature and Best Original Song.
The film grossed $24 million in the
U.S. and $26 million in the foreign
box office, becoming the 9th
highest grossing documentary film
to date in the United States www.lacbleuconsulting.com
10. World Tourism Trends
• Global tourism defies numerous crises
• Shorter trips but higher spending in 2012
• Travellers are older and book online more
than ever
• South America and Asia drive global travel
growth
• More travel in 2013 despite uncertainties
11. Global tourism defies numerous
crises
• People around the world still want to travel
despite the global financial and economic
crisis.
• International travel is expected to reach a
new all-time high in 2012 and then grow
moderately in 2013, driven by emerging
markets.
12. Global tourism defies numerous
crises
• People around the world still want to travel despite
the global financial and economic crisis.
• International travel is expected to reach a new all-
time high in 2012 and then grow moderately in
2013, driven by emerging markets.
• IPK expects world tourism to show its resilience
once again with international trips growing in the
2-3% range while the UNWTO is predicting a 2-
3% rise in international arrivals.
13. Global tourism defies numerous
crises
World travel trends (change (in %) over respective previous
year) 2009 2010 2011 2012
A ll tr ip s -1 % +5% +3% + 2 .5 %
O u t b o u n d t r ip s -4 % +7% +5% +4%
O u t b o u n d n ig h ts -7 % +5% +4% +2%
O u tb o u n d -9 % +7% +8% +7%
s p e n d in g in €
Source: World Travel Monitor 2012
14. Shorter trips but higher spending in
2012
• International trips are expected to show 4%
growth this year but overnight stays will only
increase 2%, reflecting the continuing trend to
shorter trips global travel spending grew healthily
by 7% to €875 billion, resulting in
• A 3% increase in spending per trip and a 5% rise
in average spending per night (due to shorter
average trips).
• Asians, South Americans and North Americans
spend the most per trip, partly due to higher flight
costs, while European spending is lower on
average.
15. Travellers are older and book online
more than ever
• The number of travellers aged 55+ has increased
to 23%, while 35% are in the 15-34 age category
and 42% are aged between 35 and 54.
• The internet has now clearly established itself as
the main place to buy travel with 54% of bookings,
well ahead of travel agencies which have slipped
back to 24%.
• A global trend with Asians and South Americans
now catching up with North Americans and
Europeans in terms of booking via the web
16. South America and Asia drive
global travel growth
• The fastest-growing region was South
America with a 12% increase in outbound
trips to a new all-time high.
• Asia Pacific had a 7% rise in outboubd
trips.
– One key factor was a very strong come-back
by Japan, which registered a 13% increase in
international trips.
– China and smaller Asian markets also grew
strongly this year
17. South America and Asia drive
global travel growth
2011 2012 2013 forecasts
W o r ld +5% +4% + 2 -3 %
E u ro p e +4% +2% +2%
N. America -1 % +3% +0% (US)
Asia Pacific +6% +7% +6%
S . A m e r ic a +7% +12% + 2 % ( B r a z il)
Source: World Travel Monitor 2012
18. More travel in 2013 despite
uncertainties
• 2013 has many unknown risks in store.
• Drastic rises in energy costs and in some
cases food costs will also impact
significantly on the travel industry.
21. Europe Tourism Trends
• Long-haul travel outpaces holidays within
Europe
• Russia booms but Italians and Spaniards
stay at home
• More overseas visitors come to Europe
22. Long-haul travel outpaces holidays
within Europe
• The overall number of international trips by
Europeans increased 2% between January
and August.
• Spending also rose by 2% while total
overnight stays remained stable.
• Long-haul destinations were popular for
Europeans this year with a healthy 4%
increase in trips to overseas destinations.
• Major Destinations: Americas and Asia
Pacific
23. Russia booms but Italians and
Spaniards stay at home
• A Boom market for European travel was
Russia with a 12% rise in outbound travel.
– Their strong economy and increasing
affluence combined to generate more
international travel.
25. More overseas visitors come to
Europe
• The continuing strength of some
European markets and the US together
with the strong growth of Japan and
emerging markets such as China and
Brazil gave reason for optimism despite
the slowing global economy and the
financial crisis in Europe.
27. Asia-Pacific Tourism Trends
• Asia drives world tourism growth
• China and Japan surge ahead
• Healthy 6% outbound travel growth
forecast for 2013
• Japanese comeback to continue in 2013
• Chinese dragon roars again
28. Asia drives world tourism
growth
• Strong growth of 7% in outbound travel as
incomes rise and consumers are able to
travel more.
29. China and Japan surge ahead
• China and Japan are both performing very
strongly this year with double-digit growth
rates in outbound travel.
• The number of international trips by
Chinese grew about 20% in the first half of
this year on top of already high increases
in recent years. Japan has staged a
remarkable recovery with 13.7% growth in
the first nine months of the year.
31. Healthy 6% outbound travel growth
forecast for 2013
• The outlook for Asian outbound tourism
next year is overwhelmingly positive
thanks to continued good prospects for
the region’s economies.
• Prospects for Asian tourism in 2013 are
even stronger. Only one third (32%) of
Asians say the financial crisis will impact
their travel planning while two thirds (68%)
say they will not be affected.
33. Japanese comeback to continue in
2013
• Japanese travel remains heavily
influenced by external events. Outbound
travel slumped after the March 2011
earthquake but already started to recover
late last year.
34. Chinese dragon roars again
• China once again looks likely to be one of
the strongest growth markets in Asian and
world tourism next year. Travel confidence
is strong and travel intentions are
significantly more positive than last year
35. Chinese dragon roars again
Do Chinese intend to take trips abroad
in 2013?
Yes, and maybe even (4% up)
38%
more often
Yes, as often as within
49% (2% up)
the last 12 months
Yes, but maybe less
often as within the last 12 12% (3% down)
m o n th s
Probably not 2% (1% down)
37. American Tourism Trends
• North America flat but South America
soars
• Economic woes hit US outbound travel
• Brazilian economic growth releases pent-
up travel demand
• Government focuses on inbound and
domestic tourism
38. North America flat but South America
soars
• Weak prospects for US outbound travel
but a continued good outlook for South
American out- bound tourism.
• In South America there has been a 12%
increase in outbound trips to a new all-
time high, driven by Brazilians.
• By 2013 however, Brazilian outbound
travel is forecasted to slow down its
growth.
39. Economic woes hit US outbound travel
• Consumers are clearly being influenced
in their travel planning by the weak
economy, high unemployment levels.
• As many as 52% of US consumers said
that the financial crisis will impact their
travel planning for next year.
40. Brazilian economic growth
releases pent-up travel demand
• Brazil, the dominant economy, continues
to outpace the rest of the continent in its
development as a major outbound travel
market.
• Brazilians are welcome visitors at many
destinations as they have proven to be
high spenders, having risen to 12th place
in the ranking of international travel
spending.
42. Tourist Trends
• Travelers want more individual holiday experiences
• The emergence of New Tourist Markets: China and
Brazil
• Travelers are getting older
• Social media and bloggers become major influences on
travel behavior
• Breaking down the travel barriers
43. Travelers want more individual holiday
experiences
• Consumers will demand more individual and
authentic travel experiences in future and will
rely more than ever on technology to plan and
enjoy their trips.
• Consumers will continue to focus on their
personal financial situation, holiday prices and
value for money offers while the image and
stability of destinations will also have a strong
impact on the selection of destinations.
44. Travelers want more individual holiday
experiences
• People will rely more on personal information
and recommendations available on commercial
and social websites, and will use mobile
technology to access travel products and
services both before and during their trips.
• More people would turn their backs on artificial
‘travel worlds’ and instead seek authentic
holiday destinations and experiences with more
interaction with local communities
45. Social media and bloggers become
major influences on travel behavior
• Social media are getting more and more important to
help consumers plan and enjoy travel as they switch to
online and mobile technology.
• Social media platforms such as Facebook, Twitter and
YouTube in recent years is increasingly being felt in the
travel and tourism sector.
• Travelers are socially connected not only before and
after but also increasingly during their trips thanks to
mobile devices. In response, the tourism industry should
use social media much more intensively.
46. Breaking down the travel barriers
• Disabled persons now have more mobility in terms of
traveling.
• More than 140 countries have signed the UN Declaration
on the Rights of Persons with Disabilities.
• The European Commission is planning an EU
Accessibility Act that would oblige member states to
ensure equal access to goods and services, including
travel and tourism, for all citizens.
47. Breaking down the travel barriers
• Accessible tourism has to cover all parts of the
value chain, from better information and
booking, transportation and through to facilities
at the destination, including accommodation,
catering and activities, as well as tourism
services.
48. Conclusions in terms of tourist
mobility
Travel increasing in spite of poor economic
situation
Shorter, more frequent trips
Increase in European long haul
Fastest growing regions are South America
and Asia Pacific
The number of international trips by Chinese
grew about 20% in the first half of 2012
49. International transport policy
So, what are governments
doing about the impact
of travel and transport
on the environment?
See p. 4 of support
www.lacbleuconsulting.com
50. Conclusions on French mobility
Travel more frequently
Stay less long
More longhaul airline travel
80% of French tourism travel within France is
by car
40% of French tourism travel within Europe is
by car
www.lacbleuconsulting.com
55. What’s your city’s carbon
footprint?
http://knowledge.allianz.com/environment/pollution
www.lacbleuconsulting.com
56. Impact of increased
environmental awareness on
tourism transport
Governments,
companies
and individuals…
are becoming more aware of the environmental impact of
transport.
The following slides look at
policies,
projects
and products…
having an impact on the development of tourist travel.
www.lacbleuconsulting.com
57. Key developments in tourism and
transport
Ecomobility : Promoting greener/alternative forms of transport
Reducing car use
Improving rail transport
Intermodality
Raising public awareness of environmental issues
Increased corporate responsibility for the environment
Eco-calculators : encouraging tourists to take personal
responsibility for the environment
Carbon trading and off-setting
SoLoMo tourists
Use of new technologies to communicate better with tourists
Having transport as an indicator in destination management plans
Playing the sustainability card in destination marketing
58. Ecomobility
L' écomobilité est un ensemble de réponses et
expérimentations aux problèmes et impasses
(pollution routière, stress et temps perdu dans
les embouteillages, fragmentation écologique)
générés par les modes de transports
développés au XXe siècle
Read article
www.lacbleuconsulting.com
59. Reducing car use
Congestion charging - London
Car-free ski resorts – Avoriaz, Zermatt, Flaine,
Val d’Isere
Promotion of car-free tourism itineraries –
Alsace
slowUp - les journées découvertes régionales
sans voitures – Switzerland
Auto-partage
Co-voiturage
Auto-stop de proximite – Baie de Somme
www.lacbleuconsulting.com
60. Promoting electric car
Electric car rental – Paris, Nice
Electric car as part of Carte d’hote - Correncon
Electric car charging network - Estonia
Electric car charging at hotels – Radisson Blu
www.lacbleuconsulting.com
61. Improving rail transport
Opening European passenger travel up to
competition
TEN-R will make tourist travel across Europe
much easier
RATP – ecomobility - see handout.
SNCF proximite – trains touristiques – see
handout.
www.lacbleuconsulting.com
62. Improving bus transport
Electric bus – Peaugres
Les bus ‘lo-cost’ de la SNCD – IDBUS
Bus Rapid Transit Systems – Mexico City
Tourist bus project in Annecy – see handout.
www.lacbleuconsulting.com
63. Promoting bicycle
Bike hire schemes – Annecy
Electric bike hire schemes – Lyon
Cycleways – Lyon
London – By 2026, the Mayor wants a
4 per cent increase (from 2001)
in the number of cycling trips and
a 5 per cent mode share for
cycling.
www.lacbleuconsulting.com
64. Promoting walking
Pedestrianisation of city centres –
major attraction for tourists (less popular with
local traders?)
New York
Popularity of walking tours
Walking is part of London’s transport strategy
www.lacbleuconsulting.com
65. Promoting urban river use
Shanghai
London river bus for commuters and tourists
www.lacbleuconsulting.com
66. Promoting greener/alternative
forms of transport
Making green transport for tourists attractive
and user-friendly – Switzerland
Visitor attractions incentivising green transport
– Eden project, Cornwall
Making information more accessible –
PNR Bauges, Centrale de mobilite
www.lacbleuconsulting.com
67. Intermodality
See p. 27 of course support
An intermodal example – Annecy
Joint ticketing – OURA
Multimodal rental – Mu by Peugeot
Intermodal itinerary planning - Alsace
www.lacbleuconsulting.com
68. Public campaigns to raise
awareness
Local Authorities organising ecomobility
awareness campaigns – ex. Metz Metropole
Local Authorities trying to encourage staff to
use green options to come to work - Melun
www.lacbleuconsulting.com
69. Increased corporate
responsibility for the
environment
Plans de deplacement entreprise – Mobilac
Reducing environmental impact of company
activities – UNWTO
Recommendations for tourism providers – p.
22
Travel companies trying to encourage users to
be environmentally aware – Thomas Cook
www.lacbleuconsulting.com
70. Carbon off-setting
See p. 25 of support
Carbon audits for organisations
Carbon audits for individuals
Eco-calculator French domestic flights
Eco-comparateur different forms of transport
www.lacbleuconsulting.com
71. Carbon trading
Canadian explanation
Reducing emissions from the aviation sector
www.lacbleuconsulting.com
73. Investing in new technologies
Air travel – p. 9
www.lacbleuconsulting.com
74. Playing the sustainability card in
destination marketing
Paris, “a sustainable tourist destination”
www.lacbleuconsulting.com
75. Transport as indicator in
destination management plans
European tourism indicator system for
sustainable destinations
www.lacbleuconsulting.com
76. Le touriste SoLoMo
SOcial car le touriste souhaite participer à la promotion
d'un produit ou d'une destination, d'interagir avec les
professionnels et d'éventuellement devenir un
ambassadeur de la marque, de l'offre ou de la
destination.
LOcal car le touriste s'attend à trouver toute l'information
de l'endroit où il se trouve présentement. L'offre
touristique doit être géolocalisé.
MObile car utilise de plus en plus son téléphone
portable afin de faciliter ses déplacements, enrichir son
expérience de visite ou bien tout simplement ce
renseigner.
www.lacbleuconsulting.com
77. Le M-tourisme
Le M-Tourisme est la déclinaison sur téléphones mobiles, du E-Tourisme.
Le tourisme électronique, autrement nommé le E-Tourisme désigne les
activités du secteur du tourisme, sur Internet. Même s'il est de plus en plus
réducteur aujourd’hui de parler d’E-Tourisme tant le tourisme et les nouvelles
technologies sont inexorablement voués à converger complètement vers un
tourisme numérique.
Pour les usagers, le M-Tourisme offre des moyens de préparer, d'organiser et
de réserver ses voyages via Internet : identification de la destination, achat du
transport, élaboration d'un itinéraire, réservation d'un hébergement, échange
d'informations avec les autres internautes, avant, pendant, et après le voyage.
Integrated travel ap – Alsace
5 best travel aps
www.lacbleuconsulting.com