In a world of overload, of seemingly infinite choices, of more noise than signal, emotion is in the driver’s seat. There is little room for error when targeting the senses, and emotional currency is king. If you’re building a brand and want a desired action; sight, sound, or smell are often your best tools. If you want to move an audience to buy movie tickets, go see a band live, buy an iPad, or use a ‘new & improved’ fabric softener, you need to tickle the right senses with the right feather. Music is everywhere. TV, film, commercials, supermarkets, airports, department stores… you name it, music is the magic blanket carrying the golden message. Have you ever wondered why it isn’t always immediately noticeable? Subtlety can be your ace in the hand when using music to communicate. If used properly, it can literally make your brand worth listening to.

1. The Sound Message: Music in Your Marketing Mix Don Kline · @8BoxDon

10. iDentity Mind Mirrors Music Mirrors Mind Don Kline :: @8BoxDon The power of sound is an essential tool in a marketer's effort to communicate, influence and persuade an audience, and isn't that what your website is suppose to do? (Jerry Bader, Focus.com)

11. On Target: Your Mix Don Kline :: @8BoxDon

14. Thank You and Good Night! Don Kline :: @8BoxDon Don Kline 8BoxMusic.com @8BoxDon Linkedin.com/in/DonKline Facebook.com/DonKline FlemingArtists.com @FlemingArtists YouTube.com/FlemingArtistsMusic Facebook.com/FlemingArtists