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Introduction to Linked in Advertising
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LinkedIn advertising lets you place your ads in front of your ideal clients
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Introduction to Linked in Advertising
1.
Introduction to LinkedIn Advertising Ted
Prodromou www.tedprodromou.com
2.
Types of LinkedIn
Ads Self-service ads Premium ads
3.
Self-serve ads Text
and Image Ads Video Ads Text-only Ads
4.
Self-serve Ads You
set up and manage your ad campaigns through a dashboard No long-term contracts Cost per Click (CPC) or Cost per Impressions (CPM) Great targeting
5.
6.
7.
8.
9.
Where Will My
Ads Appear?
10.
11.
12.
13.
14.
Sponsored Updates Just
released You need a Company Page where you post Status Updates Select your Target Audience CPC or CPM bidding
15.
16.
17.
Premium Ads
18.
Premium Ads Managed
by LinkedIn Minimum spend = $25,000 for 3-4 month campaign Not based on clicks or impressions
19.
20.
Multimedia Ads
21.
Thank You! Visit www.tedprodromou.com
for LinkedIn updates
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