The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.

1. POP MUSIC AND YOUTH CULTURE

9. What values does Kylie promote here? What kind of audience would be attracted to her?

10. And here?

11. And here?

12. And here? How has Kylie’s image changed over time? Why do you think she (or her manager) has done this?