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Creative Collaboration
         Sales and Design Working Together




Tuesday, August 17, 2010
Bio

               @kylecoleman
               Marketing Specialist for Gravity Group
               JMU alumnus - December 2007
               Beautiful wife, daughter, and dog
               Content sponge


Tuesday, August 17, 2010
Goals

               Working together
               Using your strengths
               SUCCESs
               Open floor



Tuesday, August 17, 2010
Working Together
               Active listening
               Clear notes and direction
               Constant communication
               Set project goals - realistic
               Stick to deadlines - realistic
               Creative briefs


Tuesday, August 17, 2010
Working Together - Client
               Provide what they want before what they
               need.
                     You are hired to think, not just execute.
               Remember the curse of knowledge
               When you mess up - be honest
               COMMUNICATE
               Remember to say “Thank You”

Tuesday, August 17, 2010
Working Together - Breeze
               Meetings - have agendas and stick to
               them.
               We are smarter together than working
               alone
                     Effective collaboration
               COMMUNICATE
               Respect each other
               Remember to say “Thank You”
Tuesday, August 17, 2010
Using Your Strengths


               Do what you do best, repeat**
               Know where you need improvement
               Continue learning and improving




Tuesday, August 17, 2010
PRINCIPLE 1    PRINCIPLE 2   PRINCIPLE 3   PRINCIPLE 4                PRINCIPLE 5                PRINCIPLE 6




                    SIMPLE       UNEXPECTED     CONCRETE      CREDIBLE                 EMOTIONAL                     STORIES




                                                                 © 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission.




Tuesday, August 17, 2010
Questions & Comments




Tuesday, August 17, 2010

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Breeze Presentation

  • 1. Creative Collaboration Sales and Design Working Together Tuesday, August 17, 2010
  • 2. Bio @kylecoleman Marketing Specialist for Gravity Group JMU alumnus - December 2007 Beautiful wife, daughter, and dog Content sponge Tuesday, August 17, 2010
  • 3. Goals Working together Using your strengths SUCCESs Open floor Tuesday, August 17, 2010
  • 4. Working Together Active listening Clear notes and direction Constant communication Set project goals - realistic Stick to deadlines - realistic Creative briefs Tuesday, August 17, 2010
  • 5. Working Together - Client Provide what they want before what they need. You are hired to think, not just execute. Remember the curse of knowledge When you mess up - be honest COMMUNICATE Remember to say “Thank You” Tuesday, August 17, 2010
  • 6. Working Together - Breeze Meetings - have agendas and stick to them. We are smarter together than working alone Effective collaboration COMMUNICATE Respect each other Remember to say “Thank You” Tuesday, August 17, 2010
  • 7. Using Your Strengths Do what you do best, repeat** Know where you need improvement Continue learning and improving Tuesday, August 17, 2010
  • 8. PRINCIPLE 1 PRINCIPLE 2 PRINCIPLE 3 PRINCIPLE 4 PRINCIPLE 5 PRINCIPLE 6 SIMPLE UNEXPECTED CONCRETE CREDIBLE EMOTIONAL STORIES © 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission. Tuesday, August 17, 2010