Increase Productivity with Best Practices in Social Media
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Increase Productivity with Best Practices in Social Media
- 1. Increase Productivity by Using Best Practices In Social Media
- 2. The Doomed Newspaper Company • Jenni Pinkley, Web Content Editor • The Star Tribune (15th largest daily paper in U.S.) • January 15, 2009 - filed for Ch. 11 bankruptcy on its website due to declining rate of print advertising revenues 1. Source: United States Bankruptcy Court Southern District of New York, http://bankrupt.com/misc/StarTribune_Amended_DS.pdf
- 4. Getting Ready a) Research b) Planning c) Tools (post lists, road maps, etc) d) Policies e) Resources
- 5. Tools
- 6. Roadmap
- 10. Communication
- 11. Organization
- 12. Step 3 MEASURE!
- 14. The New Plan • June 2009 – Filed reorganization plan • July 2009 – Plan approved • Focus – paying off debts by means of increasing revenues through new methods other than online ads: Strategic social media and online marketing campaign • Star Tribune’s Vita.mn entertainment website • Social media, blog, video
- 15. Contact Email: Kyle.cassano@capcitysocial.com Twitter: @kylecassano Facebook: /CapCitySocial
- 16. Challenge Go to my Facebook Page: /CapCitySocial • One thing you will use • Something you learned, or heard me say • A topic I can cover next time