The document discusses the purpose and proper conduct of radio interviews with artists. The main points are:
1) The purpose of interviews is to build a relationship between the artist, listener, and radio station by showing the artist as a real person rather than just a product.
2) Good interview questions focus on personal topics rather than just the music, such as family, influences, or overcoming difficulties.
3) Great interviewers prepare thoroughly, let the artist speak, and make the interview memorable rather than just promoting the artist's work.
