Teams are at the heart (and ‘sole’!) of what makes the World Partnership Walk Canada’s largest and most successful event dedicated to ending global poverty. Companies, schools, families and friends create teams every year to show their support for our cause by raising funds, inviting others to join and Walking at the Walk.

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Welcome 2
Why teams are vital to the success of the World
Partnership Walk
What Are You Walking For? 4
Inspiring stories to help motivate you and your team
The Role of Team Captains 7
Benefits of Teams 8
For you as team captain
For your company or school
For colleagues and friends
Setting up your Team 9
What kind of permissions will I need?
What are common questions or objections I may get,
and how can I answer them?
Recruiting Team Members 14
Motivating, Coaching and Communicating
with your team 16
Tools, Materials and How We Can Help 20
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Welcome
Teams are at the heart (and ‘sole’!) of what
makes the World Partnership Walk Canada’s
largest and most successful event dedicated
to ending global poverty. Companies,
schools, families and friends create teams
every year to show their support for our
cause by raising funds, inviting others to join
Teams
and Walking at the Walk.
Our 650+ Team Captains are the community
leaders who motivate, inspire, set goals and
lead by example. Last year, they helped raise
$2.3 million in the Walk!
are
at the
Whether you’re a new or returning Team
Captain, or creating a team of 200 or a team
of 2, we’ve created this guide just for you.
You’ll find tips on everything from requesting
permission to using social media for your
heart
and
teambuilding and fundraising efforts.
Visit worldpartnershipwalk.com for more
tips and ideas.
Thank you for creating a team
and taking many steps to help ‘sole’
us end global poverty!
OF THE
WALK!
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About the
World Partnership Walk
How we started... Why ‘taking steps’ as a
team helps end global
In 1985, a team of women in Vancouver
voluntarily started raising funds and
poverty…
walking to help end global poverty in
The secret to our Walk’s success is no
their own small but meaningful way.
secret at all. As more Canadians have
They had come from Asia and Africa and
joined our event and created teams,
wanted to give back to the communities
they’ve encouraged their friends and
they left behind. They persuaded
their colleagues to participate alongside
1,000 other walkers to join them in the
them. As those friends get involved and
fight against global poverty and raised
ask others for donations, people get
$55,000 that first year.
inspired to share their financial and moral
support to the Walk.
Where we are now...
Since its start almost 30 years ago, the
Walk has raised over $70 million for
Aga Khan Foundation Canada’s (AKFC)
international development programs,
making it the largest and most successful
event of its kind in Canada! In 2011, we
raised more than $7 million and drew
almost 40,000 people to our Walks in 10
cities across the country.
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What are you Walking for?
The statistics on global poverty can be sad and staggering: according to a 2011
UN Report, about 1.4 billion people currently live on less than $2 a day1. But look
beyond a statistic, and you’ll see that hope is possible and progress is being made.
Together with like-minded Canadians, you are fundamentally changing the lives of
people and communities in the world’s poorest regions.
Walk for Clean Water
In India, your support ensures that women
like Kokilaben are consulted before new
water and sanitation systems are built, and
provides them with training on how to better
protect and preserve this precious resource.
Many women and girls shoulder the burden
of collecting water for the family, every day.
By consulting women and empowering them
to educate others about health and hygiene,
water-borne disease has now declined.
Community health programs like this one
are reaching 240,000 people in 4 states in
Kokilaben Parmar’s village is located in an arid Western India.
desert environment with threats to drinking
water and no management of the quality and
supply of this already-limited resource. Click here to read and share this story
1 The United Nations Millennium Development Goals report 2011
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Walk for Women Leaders
In Pakistan, your support is helping to educate
and empower a new generation of women and
girls like Haseena, who are becoming leaders in
the development of their communities.
Elected to a district council in her village in
rural Pakistan, Haseena faced an uphill battle -
initially, male members would not allow her to
attend council meetings. A generation ago, women like Haseena
Begum in northern Pakistan had little
Thanks to your support, she has emerged as one of status outside the home, and girls were
the council’s most active members, driving a number not receiving an education.
of development initiatives including roads, water
supply projects and vocational training, forging a role Click here to read
for women in development of the region. and share this story
Walk for Entrepreneurs
In Egypt, you’re helping to provide loans to entrepreneurs
like Mohamed to grow their businesses and lift their
families and communities out of poverty.
Thanks to your support, Mohamed has taken several loans
to help grow his lantern-making business. With his latest
loan, Mohamed has opened a high-profile shop in a bustling
tourist area. Vocational training, business development and
job placement services are providing new opportunities for
workers and entrepreneurs, helping poor families preserve
Mohamed Amin makes and sells their heritage and improve their neighbourhood.
lanterns in Darb al Ahmar, a poor
neighbourhood in Cairo’s Old City.
Click here to read and share this story
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Walk for Healthy Families
In Mozambique, your support is helping
communities to improve their food security, early
childhood education and access to health care,
especially for mothers, like Sifa, and their babies.
The province of Cabo Delgado struggles with
high illiteracy, infant mortality rates and an
average life expectancy of only 38. Most families
live on the equivalent of 30 cents per day.
Your support is helping to rehabilitate rural
health facilities that provide a basic level of care,
promote nutrition, hygiene and vaccinations, and
curb diseases like malaria and measles.
Sifa Rodrigues lives in Cabo Delgado, the
northernmost province in Mozambique,
Click here to read and share this story and its most impoverished.
Visit worldpartnershipwalk.com to find more stories like this that you
can share with your team members to help motivate them to raise more money!
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The Role of Team Captains
Team Captains are our true leaders,
motivating teams of 2 or more people to
raise funds for the Walk. Last year more “As a team captain for many
than 700 teams participated in Walks years now, it gives me immense
across the country – each of them led happiness to bring a team
by motivated, dynamic and passionate together, to help raise funds and
individuals like you. friendships and at the same time
have an impact on many lives. The
A good World Partnership mission, goals and achievements
Walk Team Captain is: of the World Partnership Walk
are phenomenal.”
• Enthusiastic about raising funds to
support international development.
Many team captains organize a
“campaign kickoff” at the start of the
campaign (hint: bring snacks!).
• Motivated to share fundraising tips,
team progress and information about
Walk Day with their team members.
Plan to send one update per week
during the campaign.
• Supportive to team members who
need help fundraising. This includes
help with setting a fundraising goal,
organizing an activity, collecting cash
or cheque donations and using the
Walk website to fundraise.
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As a Team Captain, your What’s in it for your
job is to: company?
• Ask at least 10 friends, family and • Enhance employee morale and build
co-workers to join your team team spirit
• Set your team’s fundraising goal, and • Actively participate in an important
encourage the team to reach it cause alongside friends, colleagues
• Get the team out on Walk Day to have and family
fun and celebrate your success
• Plan a healthy and fun way for your
• Celebrate with your team at the end employees to spend a Spring Sunday
of the Walk and thank them for all of
• Invite customers and associates to
their hard work!
participate by donating or walking too
Benefits of Teams • Show your commitment to important
causes within your community,
Not only are teams vital to raising money
even get exposure to almost
to end global poverty, they`re also a
40,000 Canadians!
great way for you and your company or
school to get recognized for playing an What’s in it for your team
important role in the community, and
a fun way to build camaraderie among
members and colleagues?
colleagues and friends. • A great way to build camaraderie
• Earn rewards and recognition as you
What’s in it for you? fundraise
• Be recognized in your company or • Enjoy a great day with an easy Walk,
community as a leader fun activities, food, games and
• Earn exciting rewards and entertainment
opportunities as a fundraiser, including
a chance to visit some of AKFC’s Companies with offices and staff
projects in the field! across the country can participate
• Help expand AKFC’s ability to help and compete with each other by
poor communities lift themselves out creating a national team!
of poverty and plan for their future.
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Setting up your team
Before you start asking people to join your team, you should make sure you have
permission from your company to invite your colleagues to participate. You may
also wish to see if your company will provide any direct financial or other support,
including matching some or all of the funds raised by employees that are members
of your team.
“A number of people at my lunch and
learn had not previously known about
the Walk or how significant an impact
individuals could make. Talk about
changing the world one step at a time
- locally and globally.”
What kind of permissions will I need?
We’re oversimplifying things a little, but there are basically three levels of permission
and support you may wish to seek from your company, school or community
organization as part of creating a team to raise money for the World Partnership Walk.
1) Getting permission to ask your co-workers to join your team.This is typically
the easiest way to get started, and often doesn’t require any formal approval from
your company to make the World Partnership Walk and Aga Khan Foundation
Canada one of the charities that it supports financially and/or encourages its
employees to support.
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There are at least two people in your company whose permission you should
likely seek before asking any of your colleagues to join your team:
• Your manager or supervisor. It’s • Your Human Resources department
typically helpful, if not required, to coordinator (if you have one). In many
obtain approval from your boss or companies, it is the HR department’s
supervisor before asking anyone else responsibility to keep track of all the
in your company to join your team. If charitable organizations and activities
they will not grant you permission, you that the company supports. HR is often
may consider approaching someone responsible for deciding how broadly
more senior or someone in your HR and to whom certain events or activities
department to determine if you can may be shared, and can help you
proceed without their approval, but determine how and if you can ask all
gaining their support first is generally of the employees in the company to
advised. They can also help you join your team. Finally, HR should also
determine who else you need to gain know if your company has a “matching
permission from before approaching program” where some or all of the
your co-workers, and how broadly money raised by employees for certain
within the company you can or should charitable causes is matched by the
promote your team. company, often up to a set amount
per employee.
Your company may also have a “Corporate Social
Responsibility” (CSR) or Community department or
staff person. If it does, they are also someone you
should approach for permission as they may help
you in gaining the internal support you need to ask
others to join your team.
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2) Adding AKFC and the World
Partnership Walk to the list of charitable
organizations it allows/encourages its
employees to support.
In some organizations, it may be helpful for
you to get formal approval of AKFC and the
Walk as one of the charities that it supports.
This approval process tends to vary by
company, and may take several months. If
in getting permission to ask your colleagues
to join your team your company indicates an
interest in potentially supporting AKFC on a
broader or more formal basis, please email us
at corporate@worldpartnershipwalk.com.
3) Ask your company to become an official
supporter or sponsor of the Walk. We are
delighted when companies are interested in donating to the Walk. If your company
expresses an interest in supporting us this way, we ask that you contact our corporate
team directly at corporate@worldpartnershipwalk.com so that we can assist you in
determining how your company can best get recognized for their support.
“One of the great benefits of participating
in the Walk has been that our company has
been getting exposure within the community
as an organization that cares about what
happens beyond our own borders, and that has
also introduced us to like-minded potential
partners and clients for our business.”
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What are common questions or objections I may get,
and how can I answer them?
“We already support other causes and can’t support another charity.”
This is very common. One way to respond is as follows: state that you are not asking
for your company to officially support the World Partnership Walk, and that you are
only asking for permission to approach people that you know personally within the
organization to see if they would be willing and interested in joining your team. It
can help to re-assure your colleague that you aren’t requesting official endorsement
by your company, and that if needed you can leave the company name out of your
team name.
“We don’t allow or encourage employees to share their personal charitable
causes or interests with other co-workers.”
If you get this response, try to determine politely if it’s actually a company policy. If this
is the case, you may wish to inquire if there is a formal process whereby the company
decides which charities it supports, and if AKFC and the Walk would qualify.
“How do I know this is a legitimate charity/event?”
Aga Khan Foundation Canada (AKFC) has been a registered Canadian charity since
1980 and is highly regarded as an international development agency by independent
organizations such as the World Bank, and the Canadian International Development
Agency (CIDA). 2012 marks the 28th consecutive year of the World Partnership Walk,
an annual event that has raised more than $70 million since its start.
Information on the Walk can be found at www.worldpartnershipwalk.com, and you
can learn more about AKFC at www.akfc.ca.
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“Is this a religious charity/event?”
No - the Walk attracts people of all faiths, genders and communities to take steps
together. AKFC is a non-denominational agency that works with many different
communities in the developing world (learn more at www.akfc.ca).
“Is our company required to donate money or other support for your team?”
No. While financial or other support is welcome, it is not a requirement of creating or
helping to promote a corporate team.
“Are our employees required to raise money if they participate?”
No. Everyone who participates in the World Partnership Walk is encouraged to raise
funds, but people are still welcome to attend the Walk if they have not raised money.
“What does the money raised by our employees support? How much of it is spent
on administration?”
100% of all money raised by your team goes directly to fund projects – not one cent is
spent on administration.
If they still say no..
If you are still eager to create a team in your workplace or school, we would be happy to
discuss how we can assist you in overcoming any objections your employer may have.
Visit the Contact Us page on our website for assistance.
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Recruiting Team Members
Now that you’ve got permission to create a team at your office, school or
organization, it’s time for the fun part – asking others to join your team!
Ok, many people don’t find this fun. But it can be! And it’s a great way to meet and
get to know your colleagues better. Here are four easy ways to start recruiting:
In person. The honest truth – nothing
beats a personal request from you. We
appreciate that asking people in person
A personal
takes a bit more time, courage and effort conversation will:
than sending an email or hanging a poster
near your desk, but there is simply no · let people see how
better way to get your colleagues to join.
passionate you are
about the Walk
We strongly encourage every team
· LET them know how
captain to ask at least 10 people
much their support
personally to join their team.
means to you
· give them aN
Email. Assuming you have the necessary opportunity to ask you
permission from your boss and/or HR questions
department, we encourage you to invite · make it harder for
as many of your colleagues as possible them to say no to you!
to join your team by email. If you are
not able to send an email to everyone
in your company or department, which
is fairly common at larger organizations,
start with as many people as you know
personally, and encourage them to
forward along the invitation to others
they think might be interested.
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Activities. Hosting an informal event
or activity in your office (like a “Lunch
& Learn” or breakfast) is a great way
to encourage your co-workers to learn
more about the Walk and sign up for
your team.
Click here to download a short
PowerPoint presentation to use or
share with your colleagues.
We would be happy to arrange for
someone to come in and speak at your
office or school if you wish.
Internal advertising. If you have
permission to do so, we encourage
you to post sign-up information about
your team in your office and online.
Click here to visit the Fundraising
Tips page on our website for some
resources to help you get the word out.
We have created a set of posters that
you can download, customize and post
near your desk, in the lunchroom, or in
other places where activities and events
are shared in your office; and if your
company has an Intranet or a company
newsletter, ask if you can promote your
team and the Walk there.
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Motivating, Coaching and
Communicating with your team
We know how busy things get, and appreciate
the time and effort it takes to organize and
motivate your team to raise funds in support
of the World Partnership Walk.
So we’ve identified the 3 most important steps
we would like each Team Captain to take, in
addition to raising your own funds from friends
and family. If you only have limited time, please
commit to taking at least these 3 actions:
1. Send a weekly update to all team members. Sending a brief email at least once
a week with a short update and a quick reminder to keep fundraising is a great
way to keep your team members motivated and informed. Here are a few tips for
what to include in each email:
• Congratulate your top fundraiser for the week. Then challenge your
teammates and encourage someone to get the top spot next week! Come
up with a fun and inexpensive way to say thanks (e.g., a free coffee or a small
trophy/token they get to keep for the week.)
• Share an update on reaching your team fundraising goal. How close are you
to reaching your team goal? How much money do you need to raise to get
10% closer? Set a goal for the coming week and challenge your team members
to reach it.
• Encourage every team member to ask at least 5 new friends/family for
support each week. Or to follow up with people who haven’t yet responded.
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2. Send a welcome email to your whole team every time a new member joins. It’s
nice to hear when someone new has joined. It’s also a great opportunity to remind
your team to keep asking others for support, and to share any helpful updates.
If you’re logged into our website,
select “Email Team” in the
upper-right menu to do this.
3. Get your whole team to come out on Walk day. Participating on Walk Day is a
great way to celebrate the efforts and success of your team, to have fun, and to
learn more about how the money you raise is helping us take steps to end global
poverty. The Walk is also a great opportunity to bond as a team, with special team
activities, food and entertainment planned for all ages.
If you have more time and energy,
here are a few additional ideas for
Plan on sending a
having some fun and raising more
reminder at least 3
money with your team:
days in advance of your
• Help each of your team members with their Walk with a suggested
fundraising. Offer to help them identify friends meeting place and time
and family who they can ask for support, import at or near the Walk site.
their address book and send emails asking for
donations, and follow-up by email or in person.
• Host a fundraising activity in your workplace or school. A number of our teams
have had success organizing bake sales, auctions, “dress down” days or other fun
activities at their office to raise additional funds from colleagues and friends.
• Host a team gathering before the Walk. Get your team together for a fun, team-
building activity like lunch, dinner, or bowling. It’s a great opportunity to ensure
team members all meet one another, and to motivate everyone to work together
to reach your fundraising goal.
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Using social media
Thinking about using social media sites like Facebook or Twitter to get the word
out? Here are ten simple ideas on how to use these networks to reach out and
recruit, encourage your friends to donate, and raise awareness of the Walk:
1. Use the handy tools available to you in
the Participant Center: Login to your
Participant Centre on the Walk website, “You know more people than you
and access the Facebook app and “Share” think! Reaching out to friends
functions to make it easy for your friends and contacts through social
to see and hear about your experience as a media really worked for me. My
Team Captain! friends would like F acebook posts
and retweet me on Twitter, and I
2. Ask permission to share a tweet or post
received about 3 to 4 donations
on your company’s social networks, or ask
from people I didn’t even know!”
them to “donate” a day of updates! Click
here for some sample tweets.
3. Try sending a “Tweet of the Week”:
Congratulate your top fundraising team
member, or ask your followers to check out 1
your team’s page and donate.
4. Connect with other Team Captains in your city
and follow one another on Twitter: you can
hold a competition or challenge each other.
5. Record a “Why we Walk” video, or share one
of the videos found on the Walk’s YouTube
channel with your friends and followers.
6. Share an inspiring image or photo, create an
interesting caption, and tweet it. For example,
you might wish to share an image of your team
at last year’s Walk. 5
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7. Donate your profile picture: For a few days 7
before the Walk, ask your team members to
donate their profile picture to the Walk.
Click here to download a Walk logo that you
can use.
8. Why do you Walk? Share an update with your
Facebook friends on what motivates you to
take part in the Walk (Hint: don’t forget to ask
them to join you or consider donating!)
9. Share a story from our website with your
team members to keep them inspired. You
might want to ask them to re-post a link to
these stories on their own pages.
10. Create a Facebook page just for your team.
Ask supporters and donors to “like” your page
(and don’t forget to “like” your city’s World
Partnership Walk Page as well). 10
It’s time to celebrate!
After the Walk, it’s a great idea to get
your team together one last time.
Celebrate what you accomplished as
a team, share your favourite moments
with each other, thank everyone
for their contribution, take note of
successful fundraisers, and make
plans for the 2013 Walk.
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Tools, Materials &
How We Can Help “We found the Lunch and
Learn presentation very helpful!
It was informative and helped
We’ve created a range of tools and
reinforce why we were raising
materials to help you and your team
funds and walking. The team
in their fundraising.
could relate the important work
Here’s a quick list of some of the tools we do in our portfolio to the
and where to find them: issues this Walk helps to resolve
in other areas of the world.”
Request from your Regional
Download from the Walk site
Campaign Manager
8.5” X 11” posters to put up in your Post-it notes: a simple giveaway to
lunch room, office or to hand out to thank attendees for coming to your
your team Lunch and Learn presentation
Sign-up sheets: put this up in a Copies of past stories or articles about
lunchroom or in your office to help corporate social responsibility from the
others join your team Globe and Mail
Lunch and Learn Presentation: A Hard copies of films (Short clips may
PowerPoint presentation with notes that be found at www.youtube.com/
you can customize for your audience worldpartnershipwalk).
List of sample tweets: Use these to Portable displays to use in your lunch
keep your followers updated and learn or lobby
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On behalf of our partners across the developing
world — from Afghanistan to Zanzibar — thank you
for taking steps with us to end global poverty.
WorldPartnershipWalk.com
1-800-267-2532 ext. 142
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