3. www.workforcealliance.org
The federal response: Work First
• The notion that “training
doesn’t work” drove most
policy debates.
• Workforce policies had few
champions, and the skills
issue had no political profile.
4. www.workforcealliance.org
Our response: TWA
• A national, non-partisan, privately funded
advocacy coalition…
– of employers, labor, education and training
providers, workforce investment boards and
public workforce officials.
– devoted to expanding access to training in the
publicly funded workforce system.
5. www.workforcealliance.org
Our scope
• WIA – including Adult Basic Education &
Family Literacy Act, Rehabilitation Act)
• TAA (Trade Adjustment Assistance)
• TANF (Temporary Assistance to Needy
Families)
• FSET (Food Stamp Employment & Training)
• Carl Perkins
• Higher Education Act (includes Pell grants)
• Federal Funding
• Green Jobs
• ARRA (American Recovery and Reinvestment
Act)
• SECTORS (Strengthening Employment
Clusters to Organize Regional Success –
newly introduced)
8. www.workforcealliance.org
Every U.S. worker should have
• access to the equivalent of at least
two years of education or training
past high school
• leading to a vocational credential,
industry certification, or one's first
two years of college
• to be pursued at whatever point
and pace makes sense for
individual workers and industries
• And access to the basic skills
needed to pursue such education.
Skills2Compete
9. www.workforcealliance.org
Research based messages
• The largest segment of jobs in
our economy require more than
a high school diploma, but less
than a four year degree.
• These jobs in the middle are
the forgotten core of labor
market.
• The workforce of today is the
workforce of tomorrow.
• Multiple pathways.
13. www.workforcealliance.org
S2C: building stakeholder buy-in
• Strategies to move from policy platform to
campaign
– Create new leadership council
– Create a new advocacy tool kit
– Expanding our base
• Statewide campaigns
17. www.workforcealliance.org
Expanding the base
• State campaigns
–S2C creates state policy opportunities.
–Puts the local back into local organizing.
–Creates a new allies and a greater
buzz…
20. www.workforcealliance.org
Results
“…I ask every American to commit to at least one year or
more of higher education or career training. This can be
community college or a four-year school; vocational
training or an apprenticeship. But whatever the training
may be, every American will need to get more than a high
school diploma.”
President Barack Obama, State of the Union
Address, February 24, 2009
22. www.workforcealliance.org
Lessons learned
• Messaging matters.
• It pays to be media savvy.
• Persistence pays off.
• Those who bridge networks matter most
• Think carefully about branding up front.
• Always lead with a compelling story.