iFixit @ Monterey Bay Aquarium

WE HOLD THESE TRUTHS TO BE SELF-EVIDENT

MAKING OUR THINGS LAST LONGER IS BOTH MORE EFFICIENT AND MORE COST-
EFFECTIVE THAN MINING THEM FOR RAW MATERIALS.

EARTH HAS LIMITED RESOURCES AND WE CAN’T RUN A LINEAR
MANUFACTURING PROCESS FOREVER. THE BEST WAY TO BE
EFFICIENT IS TO REUSE WHAT WE ALREADY HAVE!

FIXING THINGS IS OFTEN FREE, AND USUALLY CHEAPER
THAN REPLACING THEM. DOING THE REPAIR
YOURSELF SAVES SERIOUS DOUGH.

THE BEST WAY TO FIND OUT HOW SOMETHING WORKS
IS TO TAKE IT APART!

REPAIR CONNECTS PEOPLE AND DEVICES, CREATING BONDS THAT
TRANSCEND CONSUMPTION. SELF-REPAIR IS SUSTAINABLE.

Wednesday, December 5, 12

The

story Kyle Wiens
Kyle@iFixit.com
@iﬁxit

Who am I?


Who am I?
1.CEO:
Don’t believe anything I say


Who am I?
1.CEO:
2.Software Developer:
I have opinions about everything


Who am I?
1.CEO:
2.Software Developer:
I have opinions about everything
3.Hardware Hacker:
Don’t give me your iPhone


We’re from here


People

Didnt Know
’
how to use our product.


So, we thought

‘
Lets Teach Them
how to repair their computers.


We

Wrote
six laptop repair manuals

Gorgeous glossy photo manuals. Just $15 each.

(Crickets)


Backup Plan:
put the content online for free.


Our web traffic

Exploded


Now, iFixit.com hosts repair manuals numbering in the

Thousands


Millions
of people use iFixit to
fix their own things


Our manuals are all

Open Source
and

Free


Repair 1.0


How to be
a mechanic


1990
How to be
a mechanic


1990
How to be
a mechanic
Figure it out
Printed repair manuals
Trade school


How to be a mechanic in 2011


Repair 2.0
Learn from the world


Information is an enabling technology.

“If this windmill is in this
book, if I can try then
maybe I make one
so that I can have
electricity in my home.”

http://www.ethanzuckerman.com/blog/2007/06/20/a-new-wind-blowing-in-africa/


iFixit: 2.0


Minimizing the barriers to self-repair

Crowdsource creation of technical documentation
Free self-repair guides make ﬁxing things economical

Content creation made easy

A platform for everyone to share what they know
Intuitive, painless user interface
Central repository for repair information of all kinds

It takes a village

People know how to
ﬁx things

They want to share

We provide the platform


iFixit Parts

June 19, 2009


iPod Nano

Nano,
Nano,
Fat Nano,
Nano.

2006


2007


2008


2009


Pleo


Samsung Galaxy Tab 10.1 8
Microsoft Surface 4
iPad 1 3?
iPad 2 2
iPad 3 2
iPad 4 2
iPad Mini 2
Motorola Xoom 8
Google Nexus 7 7
Kindle Fire 8
Kindle Fire HD 7
B&N Nook 6
B&N Nook Simple Touch 7
Dell Streak 8

Fix the world

We can ﬁx anything

Does it makes sense to ﬁx a VCR?

• It depends on who you are.
Does it make environmental
sense to throw it away?

• Manufacturing an iPod Nano
emits 68 pounds of CO2

• Catch 22: It’s expensive to ﬁx
them because the expertise
isn’t common and there is
little demand for the parts.
Industrial Design Consultancy: http://www.idc.uk.com/news-view.asp?id=39


Electronics Trashed in Last Year
21

17 17
16
14

Cell Phone Monitor TV Peripheral Desktop
(% of respondents in past 12 months)
Consumer Reports 2006 e-waste study


In 2005 the US buried electronics containing:

• 77 million pounds of lead
• 183 thousand pounds of mercury
• 1.3 million pounds of arsenic

EPA Management of Electronics Report; April 2007

In July, 2009 I traveled
throughout Africa
documenting electronics
recyclability and e-waste
disposal practices.


Accra, Ghana

Lagos, Nigeria

Delhi, India
February, 2011


What can you ﬁx?
Teach us.


iFixit @ Monterey Bay Aquarium

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