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Telecom Italia - Digital corporate strategy

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Alessandro Bastoni (Telecom Italia)

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GRUPPO TELECOM ITALIA London, November 24, 2011 Telecom Italia Digital Corporate Strategy Which possible evolution?
KWD Webranking 2011 The Digital Evolution 2012 2011 2010 2009 2008 Social Media & Apps Multidevice contents 2
KWD Webranking 2011 Marco Patuano at BlogFest 2011 3
KWD Webranking 2011 Marco Patuano on Twitter (@marcopatuano) 4
KWD Webranking 2011 Telecom Italia Twitter Team 5
KWD Webranking 2011 BRAND reputation is affected by NET reputation 6
KWD Webranking 2011 From Repository to a Corporate Media Hub Corporate Media Hub Repository for for new audiences specialized targets 7
KWD Webranking 2011 Which targets? Silver Surfers Digital Natives 8
KWD Webranking 2011 Which contents? 9
KWD Webranking 2011 An example of a premium content 10
KWD Webranking 2011 How do we use the Webranking protocol? Measurement Involvement Commitment Challenge Benchmarking Improvement 11
KWD Webranking 2011 Next steps engagement acting as a media use of videos social plug-ins 12

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