Kate Walling's Portfolio

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Kate Walling

Check out my work!

Carreiras

Founder/CEO
Secret Ingredients was one
of the ﬁrst “make your own
cookbook” websites.

• 42,000 user-generated recipes
• acquired customers in 49 US states

Secret Ingredients sold two lines of family cookbooks, Heirloom and Keepsake. Heirloom Cookbooks were launched in
2005 as an initial product offering and started at $195. Keepsake Cookbooks launched as a more affordable line in time for
the holiday season in 2005, followed by Wedding Keepsakes in spring of 2007. Keepsake Cookbooks started at $29.95.

Media

TV
• ABC13 WLOS (Asheville, NC)
• ABC7 WLS (Chicago, IL)
• ABC9 KGUN (Tucson, AZ)
• DayTime (SouthEast)

Magazine
• Skirt Magazine (December 2006)
• Quick & Simple (December 2006, May 2007)
• Woman’s World (April 2007)
• Modern Bride (June/July 2007)

Radio
• KMIX/KRES (St. Louis, MO)
• KWYR (Winner, SD)
• WFON (Fond Du Lac, WI)
• KKZZ (Ventura, CA)
• GCN Radio Network (Syndicated)
• KWRE (St Louis, MO)
• WACK (Newark, NY)
• The Good Live (Sirius Satellite Radio)
• WLRQ (Melbourne, FL)
• KGNO (Dodge City, KS)

Newspaper
• Asheville Citizen-Times (Asheville, NC)
• Bristol Herald Courier (Bristol, VA/TN)
• Sunday News (Lancaster, PA)
• Times (Georgetown, SC)
• Richmond Times-Dispatch (Richmond, VA)

Founder/CEO
Scrappy Face is a one-stop consulting
agency for small businesses and funded
startups. We are best known for building
communities of raving fans for brands
through social media.

• consulting on all aspects of branding, marketing, social media,
website/SaaS solutions, and entrepreneurship
• building and managing a team of 20+ consultants

Media

Scrappy Face appeared in Power Culture Magazine in
May 2012.

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Kate Walling's Portfolio

1. KATE WALLING Portfolio

2. Founder/CEO Secret Ingredients was one of the ﬁrst “make your own cookbook” websites. • 42,000 user-generated recipes • acquired customers in 49 US states

3. Secret Ingredients sold two lines of family cookbooks, Heirloom and Keepsake. Heirloom Cookbooks were launched in 2005 as an initial product offering and started at $195. Keepsake Cookbooks launched as a more affordable line in time for the holiday season in 2005, followed by Wedding Keepsakes in spring of 2007. Keepsake Cookbooks started at $29.95.

4. TheSecretIngredients.com

5. TheSecretIngredients.com: Back-End

6. Media TV • ABC13 WLOS (Asheville, NC) • ABC7 WLS (Chicago, IL) • ABC9 KGUN (Tucson, AZ) • DayTime (SouthEast) Magazine • Skirt Magazine (December 2006) • Quick & Simple (December 2006, May 2007) • Woman’s World (April 2007) • Modern Bride (June/July 2007) Radio • KMIX/KRES (St. Louis, MO) • KWYR (Winner, SD) • WFON (Fond Du Lac, WI) • KKZZ (Ventura, CA) • GCN Radio Network (Syndicated) • KWRE (St Louis, MO) • WACK (Newark, NY) • The Good Live (Sirius Satellite Radio) • WLRQ (Melbourne, FL) • KGNO (Dodge City, KS) Newspaper • Asheville Citizen-Times (Asheville, NC) • Bristol Herald Courier (Bristol, VA/TN) • Sunday News (Lancaster, PA) • Times (Georgetown, SC) • Richmond Times-Dispatch (Richmond, VA)

7. Founder/CEO Scrappy Face is a one-stop consulting agency for small businesses and funded startups. We are best known for building communities of raving fans for brands through social media. • consulting on all aspects of branding, marketing, social media, website/SaaS solutions, and entrepreneurship • building and managing a team of 20+ consultants

8. Scrappy Face supports businesses at every turn, including product development, positioning, brand and website development, and launch and post- launch marketing strategy. We work with a range of clients including law firms, doctors, rising stars in the entertainment industry, breweries, car dealerships, retail shops, pilates studios, staffing firms, product and technology companies, large non-profits and more. Relationships are key to this business. Our brand and services were built to empathize with small business and startup culture.

9. Brand Development

10. Media Scrappy Face appeared in Power Culture Magazine in May 2012.

11. Scrappy Face Custom Content

Kate Walling's Portfolio

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