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Launch your influence
1.
2. LAUNCH YOUR
INFLUENCE © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
2.
© 2011 Linchpin
Academy Ltd All rights reserved www.linchpinacademy.org
3.
Put yourself in
the story Compelling stories persevere because of the fundamental truths behind them. They reduce resistance and get past critical thinking filters. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
4.
In the old
days, when you want to tell your story (had things to say) - you wrote it in your diary © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
5.
Now, everyone is
a journalist © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
6.
In the age
of the ACCELERATION of everything where …… People have more choice And less time © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
7.
ALL marketing is
now seen as disruptive marketing because it disrupts people’s lives © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
8.
What you say
must CAPTURE ATTENTION and have FORWARD-ABILITY factor © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
9.
In other words,
what you say must have a … © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
10.
Disruptive marketing
© 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
11.
Disruptive Influence
© 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
12.
Journalist make their
living telling stories. Here’s what they NEVER FORGET 1. The kind of reader (customer) you want. 2. Create an experience readers want. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
13.
© 2011 Linchpin
Academy Ltd All rights reserved www.linchpinacademy.org
14.
PERCEPTION A brand is
more than a name, a logo, or a tagline; it’s the STORIES that people tell about you. How is your brand perceived? © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
15.
CONNECTEDNESS Do others see
and recognise their own story through yours? What makes your story real & approachable © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
16.
CLARITY Have you told
the right story? Examine your choice of stories © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
17.
BELIEF Does your story
give people hope and is it true for them? Create a story worth believing. Choose an angle that helps people to believe your story. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
18.
Blockbuster Small stories are
difficult to get behind and to connect. Look for a universal theme that makes your audience the hero. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
19.
Continuity Nobody likes abrupt
change. Does your story reinforce the audience view? Find something your audience agree with. Build your story around it. © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org
20.
Like to know
more? Register for our next HERE welcome evening or live webinar © 2011 Linchpin Academy Ltd All rights reserved www.linchpinacademy.org