SlideShare uma empresa Scribd logo
1 de 18
Motivation When searching for information on the WWW, user perform a query to a search engine. The engine return, as the query’s result, a list of Web sites which usually is a huge set. So the ranking of these web sites is very important. Because much information is contained in the link-structure of the WWW, information such as which pages are linked to others can be used to augment search algorithms.
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
SALSA----Idea SALSA is based upon the theory of Markov chains,  and relies on the stochastic properties of random walks  performed on our collection of sites. The input to our scheme consists of a collection of sites  C  which is built around a topic  t . Intuition  suggests that authoritative sites on topic  t  should be visible from many sites in the subgraph induced by  C .  Thus, a random walk on this subgraph will visit t -authorities with high probability.
SALSA----Idea Combine the theory of random walks with the notion  of the two distinct types of Web sites, hubs and  authorities, and actually analyze two different Markov  chains: A chain of hubs and a chain of authorities.  Analyzing both chains allows our approach to give each Web site two distinct scores, a hub score and an  authority score.
[object Object],[object Object],[object Object],[object Object],[object Object]
SALSA the principal community of authorities(hubs) found by the SALSA will be composed of the sites whose entries in the principal eigenvector of  A  ( H ) are the highest.
SALSA----Conclusion SALSA is a new stochastic approach for link structure analysis, which examines random walks on graphs derived from the link structure.  The principal community of authorities(hubs) corresponds to the sites that are most frequently visited by the random walk defined by the authority(hub) Markov chain.
The PageRank Citation Ranking: Bringing Order to the Web Larry Page etc. Stanford University
PageRank----Idea Every page has some number of forward links(outedges) and backlinks(inedges)
PageRank----Idea ,[object Object],[object Object]
PageRank----Idea ,[object Object],A page has high rank if the sum of the ranks of its backlinks is high. This covers both the case when a page has many backlinks and when a page has a few highly ranked backlinks.
PageRank----Definition u: a web page F u :  set of pages u points to  B u :  set of pages that point to u N u =|F u |:  the number of links from u  c: a factor used for normalization The equation is recursive, but it may be computed by starting with any set of ranks and iterating the computation until it converges.
PageRank----definition A problem with above definition:  rank sink If two web pages point to each other but to no other page, during the iteration, this loop will accumulate rank but  never distribute any rank.
PageRank----definition Definition modified: E(u) is some vector over the web pages(for example uniform, favorite page etc.) that corresponds to a source of rank.  E(u) is a user designed parameter.
PageRank----Random Surfer Model ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Destaque

B2B Marketers: Are your PPC Leads Falling Through the Cracks
B2B Marketers: Are your PPC Leads Falling Through the CracksB2B Marketers: Are your PPC Leads Falling Through the Cracks
B2B Marketers: Are your PPC Leads Falling Through the Cracks
Acquisio
 
Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...
Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...
Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...
Acquisio
 
Presentation On Business News
Presentation On Business NewsPresentation On Business News
Presentation On Business News
Isha Khullar
 

Destaque (6)

Webinar: A Case for Automated Bid & Budget Management
Webinar: A Case for Automated Bid & Budget ManagementWebinar: A Case for Automated Bid & Budget Management
Webinar: A Case for Automated Bid & Budget Management
 
Web 3.0 im Tourismus
Web 3.0 im TourismusWeb 3.0 im Tourismus
Web 3.0 im Tourismus
 
B2B Marketers: Are your PPC Leads Falling Through the Cracks
B2B Marketers: Are your PPC Leads Falling Through the CracksB2B Marketers: Are your PPC Leads Falling Through the Cracks
B2B Marketers: Are your PPC Leads Falling Through the Cracks
 
Webinar discover acquisio campaign automation algorithms
Webinar discover acquisio campaign automation algorithmsWebinar discover acquisio campaign automation algorithms
Webinar discover acquisio campaign automation algorithms
 
Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...
Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...
Webinar: Improve Campaign Results with Multi-Channel Funnels and Acquisio Att...
 
Presentation On Business News
Presentation On Business NewsPresentation On Business News
Presentation On Business News
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Último (20)

The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 

Pagerank (2)

  • 1. Motivation When searching for information on the WWW, user perform a query to a search engine. The engine return, as the query’s result, a list of Web sites which usually is a huge set. So the ranking of these web sites is very important. Because much information is contained in the link-structure of the WWW, information such as which pages are linked to others can be used to augment search algorithms.
  • 2.
  • 3.
  • 4. SALSA----Idea SALSA is based upon the theory of Markov chains, and relies on the stochastic properties of random walks performed on our collection of sites. The input to our scheme consists of a collection of sites C which is built around a topic t . Intuition suggests that authoritative sites on topic t should be visible from many sites in the subgraph induced by C . Thus, a random walk on this subgraph will visit t -authorities with high probability.
  • 5. SALSA----Idea Combine the theory of random walks with the notion of the two distinct types of Web sites, hubs and authorities, and actually analyze two different Markov chains: A chain of hubs and a chain of authorities. Analyzing both chains allows our approach to give each Web site two distinct scores, a hub score and an authority score.
  • 6.
  • 7. SALSA the principal community of authorities(hubs) found by the SALSA will be composed of the sites whose entries in the principal eigenvector of A ( H ) are the highest.
  • 8. SALSA----Conclusion SALSA is a new stochastic approach for link structure analysis, which examines random walks on graphs derived from the link structure. The principal community of authorities(hubs) corresponds to the sites that are most frequently visited by the random walk defined by the authority(hub) Markov chain.
  • 9. The PageRank Citation Ranking: Bringing Order to the Web Larry Page etc. Stanford University
  • 10. PageRank----Idea Every page has some number of forward links(outedges) and backlinks(inedges)
  • 11.
  • 12.
  • 13. PageRank----Definition u: a web page F u : set of pages u points to B u : set of pages that point to u N u =|F u |: the number of links from u c: a factor used for normalization The equation is recursive, but it may be computed by starting with any set of ranks and iterating the computation until it converges.
  • 14. PageRank----definition A problem with above definition: rank sink If two web pages point to each other but to no other page, during the iteration, this loop will accumulate rank but never distribute any rank.
  • 15. PageRank----definition Definition modified: E(u) is some vector over the web pages(for example uniform, favorite page etc.) that corresponds to a source of rank. E(u) is a user designed parameter.
  • 16.
  • 17.
  • 18.