Soa R 7 16 08 Appistry Private Clouds Etc Bob Lozano
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Bob Lozano of Appistry on Cloud Computing
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Soa R 7 16 08 Appistry Private Clouds Etc Bob Lozano
- 1. Private Clouds: Cloud Computing for Intelligence, Defense, & the Enterprise “Fresh, radical and powerful technology aimed at mee7ng the needs of highly demanding business problems.” – Massimo Pezzini, Gartner The Fabric of Business www.appistry.com
- 2. Agenda • Appistry Background • Product and Posi9oning • Case Study • Cloud Compu9ng The Fabric of Business www.appistry.com
- 3. Data-Driven World Driving New Scalability Requirements DATA INTENSE (VOLUME) • Data sources • Sophis9cated analy9cs • Internet distribu9on • New business models • System to System (SOA) • Customer Expecta9ons • Mobile Access • Constant change DEPARTMENTAL ENTERPRISE APPLICATIONS APPLICATIONS CPU INTENSIVE (# OF SERVERS) The Fabric of Business www.appistry.com
- 4. Emerging Platform Requirements Highly Capable: • Very scalable • Agile & adap9ve • Reliable and fault‐tolerant • PlaPorm independent Yet Extremely Simple: • Reduced development complexity • Easier opera9ons • Self‐managing “Googliza9on for the masses” The Fabric of Business www.appistry.com
- 5. Application Fabric Solution Scale-out Application-level Automated Virtualization Fault Tolerance Management Fabric looks like a single Fabric provides software- Fabric & applications easy to system: based reliability: deploy and manage • Enables linear application • Application state • Dynamically discovers and scale propagated to multiple assimilates new machines at all times computers • Complexity of distributed software development • Ensures no job / transaction • Automatic provisioning of hidden from developers ever fails software stack • Complexity of distributed • Simplifies development and • Updates occur without system management operations downtime hidden from operators • Enables use of commodity • Maximizes performance hardware while minimizing resource consumption Applications ‘inherit’ these capabilities without manual coding The Fabric of Business 5 www.appistry.com
- 6. Comprehensive Platform for Scale-Out Applications Appistry EAF Policy Defini4on & Enforcement Service Access Fabric API Remo4ng Web Services Management & Monitoring Deployment & Provisioning Adap4ve/Distributed Load Balancing Services Java .NET C/C++ Legacy External POJO PONO (Web) Process‐Based Service Orchestra4on Data Distributed Cache & State Management Self‐Organiza4on Linux Windows … x86 The Fabric of Business www.appistry.com
- 7. Market Position The Fabric of Business www.appistry.com
- 8. Case Study: From Single-Threaded Algorithm in Lab to Large-Scale Logistics Solution in Two Days Appistry EAF at FedEx In order to increase efficiencies, FedEx is Data Process Result building a key logistics planning application on Appistry EAF. Challenges: • Bringing strategic application to market quickly • Supporting existing application code • Ensuring predictable request execution Results: • Application deployed in one day • Predictably processes all shipments in required timeframe • Application to save tens of millions of dollars • Data: Database of today’s packages per years • Process: Calculate routes for each truck based on today’s packages • Result: Calculated routes propagated to loading and tracking systems The Fabric of Business 8 www.appistry.com
- 9. Case Study - GeoEye Appistry EAF at GeoEye The leading provider of satellite imagery for Data Process Result government and commercial applications, GeoEye is building its next-generation image processing applications on Appistry EAF. Challenges: • Multi-core / SMP development complexity • Risk, cost and agility of traditional platforms • Meeting customer SLAs Results: • Imaging applications now able to process in excess of 5 TB of satellite imagery per day • Developers able to focus on core competencies • Capital savings greater than $1.2 million • Data: Raw satellite image is retrieved from SAN and • Easily meet customer requirements for broken up into 9les maximum processing time • Process: Tiles are processed using proprietary GeoEye “ By relying on the application fabric to provide algorithms for sharpening, geocorrec9on, etc. scalability, reliability and manageability, we can leave our infrastructure concerns behind and focus • Result: Tiles are reassembled and stored back in SAN on providing maximum value to our customers. ” – Ray Helmering, VP Photogrammetric Engineering at GeoEye The Fabric of Business 9 www.appistry.com
- 10. Business Results / Value: Demonstrated ability to: • Decrease 9me‐to‐market • Simplify development • Reduce project risk • Simplify opera9ons • Provide scalability • Enhance reliability The Fabric of Business www.appistry.com
- 11. clouds are emerging THE FABRIC OF BUSINESS The Fabric of Business www.appistry.com
- 12. Cloud Market Developing • Cloud compu9ng surpasses Grid, U9lity in search traffic, news men9ons – 2Q08 The Fabric of Business www.appistry.com
- 13. Cloud Market Opportunity The Fabric of Business www.appistry.com
- 14. Why Cloud? Enterprises want: • U9lity acquisi9on • Elas9c capacity (both up and down) • Scale, Scale, Scale • Improved quality‐of‐service • Outsource to specialist provider The Fabric of Business www.appistry.com
- 15. Cloud Providers Migra2on to Value SaaS Applica9on‐Oriented Force.com Value Proposi9on EngineYard PaaS Google AppEngine Joyent Infrastructure Amazon Undifferen9ated HW, VMs Linode The Fabric of Business www.appistry.com
- 16. Public Cloud Computing First Wave of Cloud Compu9ng: Outward Migra9on of Public Cloud Applica9ons Enterprise The Fabric of Business www.appistry.com
- 17. Today’s Application Fabric & Private Clouds Private Cloud Private Cloud Enterprise The Fabric of Business www.appistry.com
- 18. Emerging Cloud Computing Ecosystem Public Virtual Private Cloud Cloud Private Cloud Private Cloud Enterprise The Fabric of Business www.appistry.com
- 19. Broader Cloud Opportunity Appistry brings “applica9on awareness” to public, private, virtual private clouds Apps‐in‐a‐Cloud Cloud‐Enabled Applica9ons • Move exis9ng apps to • Applica9on‐aware u9lity‐priced 3rd party • Allows applica9ons to take hos9ng advantage of Cloud • Hopefully provider has • Elas9city beher up9me than you do • Agility Infrastructure Up Applica7on Down The Fabric of Business www.appistry.com
- 20. Cloud Provider Opportunities SaaS PaaS Infrastructure The Fabric of Business www.appistry.com
- 21. Cloud Provider Opportunities Migra2on to Value SaaS Force.com EngineYard PaaS Google AppEngine Joyent Infrastructure Amazon Linode The Fabric of Business www.appistry.com
- 22. blog: www.appistry.com/blogs/bob twitter: boblozano join in the conversation THE FABRIC OF BUSINESS The Fabric of Business www.appistry.com